Products are sold well in 106 countries! Pet sales take off in the niche market

In recent years, more and more young people have relied on pets to "extend their lives", further driving the growing trend of pet keeping around the world. Under this trend, the demand for technological and intelligent pet products has soared, and the track related to this has become particularly hot.

According to data from Future Market Insights, a global market research and consulting company , the global smart pet products market will reach US$4.206 billion in 2023, and this figure is expected to approach US$6 billion by 2024. In addition, the compound annual growth rate of the global smart pet products market is expected to reach 19.5% between 2024 and 2034, which is an astonishing growth rate.

It is worth mentioning that many Chinese brands have set their sights on this niche market with unlimited potential and have rushed to the overseas market. They have achieved remarkable results by relying on smart products such as feeding, drinking water, shoveling poop, bathing, and travel. Catlink is one of them.

Catlink products are sold well in 106 countries around the world

As one of the leading brands in the field of smart pet products, Catlink has always kept up with market trends and continued to innovate since its establishment. Its products have been welcomed by consumers in many countries around the world.

According to the latest data , the Catlink series of smart products are currently sold in 106 countries and regions around the world, with a cumulative number of registered users reaching 700,000 . It has also provided approximately 790 million smart services for cats ( including smart feeding, watering, and poop shoveling, etc. ) , and there have been more than 1,000 real cat-saving cases .

In addition, as early as 2021, Catlink has successfully entered multiple international markets and won the first place in market share in Japan, South Korea, Thailand and Vietnam . On Amazon US, Catlink's achievements are also amazing. Its products have won the first place in the cat litter box category many times and achieved a revenue of over 100 million yuan overseas.

According to information, Catlink was officially founded in 2017 and its parent company is Shanghai Lianchong Intelligent Technology Co., Ltd. The brand's main products include smart cat litter boxes, feeders, water dispensers, cameras, etc. It is reported that these products are equipped with corresponding APPs, through which users can remotely control the equipment and view the cat's weight, food intake, toilet information and other data in real time. It can also summarize the cat's health report, which provides great convenience for "cat owners".

Take Catlink's "star product" smart cat litter box as an example. It has functions such as multi-cat recognition, health monitoring, and one-click poop shoveling. It can even issue health warnings when cats have abnormal bowel movements. It is precisely because of its smart and convenient features that this product has been widely recognized by consumers as soon as it was launched, and its cumulative global sales have exceeded 300,000 units.

In addition , Catlink's cat face recognition smart feeder was also successfully listed in the "2024 China Best Design List" released in September this year .

It is worth mentioning that this product is the only pet product on the list.

It is understood that this cat face recognition smart feeder is the first to incorporate facial recognition technology in the entire pet industry's related products. Cats can scan their faces to make the feeder dispense food, and when the cat has eaten the pre-determined amount, it will no longer dispense food.

Some consumers have reported that "this design helps multi-cat families solve a lot of problems, it's great!"

With diversified layout, "Smart Cat Litter Box" topped the Amazon sub-category

In less than seven years since its establishment, Catlink has successfully attracted cat owners from more than 100 countries and has made a great success in both domestic and foreign markets. Its success is closely related to its product positioning and overseas marketing strategy.

In terms of products, Catlink is one of the earliest brands to introduce IoT connectivity into pet products. At the beginning of its establishment, Catlink positioned its brand as smart pet products, advocating the use of technology to sense pet health, and integrating technologies such as "health monitoring and ultrafiltration water purification " used by humans into scenes such as cats going to the toilet, drinking water, and eating .

Afterwards, the founder of the Catlink brand discovered that his philosophy of healthy pet raising coincided with that of the overseas pet market, and he quickly realized that it was imperative for the brand to go overseas.

In terms of its overseas expansion strategy, Catlink first chose the Southeast Asian market, which is closest to China. At that time, Catlink reached cooperation with Southeast Asian agents by participating in domestic pet exhibitions, and began to enter the market with their help. In 2021, in the markets of Thailand, Vietnam, Japan and South Korea, Catlink's market share ranked first and doubled.

After its brand products became well-known and recognized in Southeast Asia, Catlink did not rest on its laurels but turned its attention to the United States, the world's largest pet market.

In terms of marketing channels, Catlink registered Amazon and an independent website at the end of 2021. When it was first established, the penetration rate of smart pet products in the US market was extremely low, resulting in unsatisfactory traffic on the independent website. Therefore, the brand manager resolutely decided to abandon the independent website and focus on the Amazon channel business. In 2023, Catlink re-launched a new independent website.

At the same time, Catlink pays special attention to social media marketing, such as posting videos on such platforms to attract users or selecting KOLs for brand promotion.

Specifically, when working with bloggers, they will ask them to try the products on cats and recommend them when appropriate, thereby expanding the brand 's influence and exposure . When publishing content, Catlink prefers to present the product's appearance, usage methods and other advantages in the form of pictures, texts or videos, and will also use interesting videos to show the product's automatic cleaning function and anti-odor characteristics to attract user attention.

Through diversified layout, Catlink has fought a good battle. Data shows that in 2023, Catlink's many smart products and supporting supplies launched on Amazon US are among the best. Among them, the cat litter box category took the first place during Black Friday, with an annual revenue growth rate of up to 150%.

Relying on pet supplies, many cross-border sales are booming

In recent years, in addition to Catlink, there are many other brands that have soared in the overseas market of smart pet supplies, and they have also made a name for themselves in the overseas market.

PETKIT (Xiao Pei): Founded in 2013, its products cover food, water, housing, travel, cleaning and entertainment. At present, the brand has expanded to more than 40 countries and regions around the world, and as of 2022, its annual sales have exceeded 1 billion yuan, becoming the preferred brand for many pet owners in the US market.

Horman: Founded in 2015, the company focuses on the research and development of smart pet products. Its main products include smart pet feeders, water dispensers, cat toilets, drying boxes, smart pet toy donuts, etc. At present, its products have been sold well in more than 30 countries and regions including the United States, Japan, the United Kingdom, and Germany.

In addition, domestic brands such as Niaoyuhuaxiang, Petwant, HoneyGuaridan, and Ameifu have already rushed into the overseas market and sold their products all over the world.

Industry insiders have pointed out that with the booming pet market, smart pet products are about to become a track dominated by Chinese companies . Therefore, for sellers who want to go overseas, choosing relevant categories to enter the market is a good business opportunity.