Shopee sellers achieve annual sales of nearly 5 million US dollars, with full hosting helping thousands of orders per day

From mobile phone accessories such as mobile phone cases, chargers, Bluetooth headsets, to various computer office supplies such as speakers and computer monitors ... 3C electronic products with huge traffic continue to sell well around the world. With the blessing of market dividends, batches of excellent sellers have seen a surge in sales.

Among them, after Shenzhen Keweitianxia Trading Co., Ltd. (hereinafter referred to as Keweitianxia) entered the Shopee platform, many of its products ranked among the top 10 in the category, and it won an annual revenue of nearly 5 million US dollars.

Sellers join Shopee, generating nearly $5 million in revenue a year

In 2017, Keweitianxia was officially established, mainly engaged in cross-border e-commerce export business. The founder, Mr. Ma, recognized the broad development prospects of the 3C category and made it the main business. The key sales products include consumer electronics, computer office and mobile phone accessories, etc. He turned his rich work experience and market insights into entrepreneurial motivation.

In December 2021, Keweitianxia began to "conquer" the Shopee platform, once again entering the Southeast Asian and Latin American markets from the 3C field where it had been deeply involved for several years.

Wu Xia, head of the company's Shopee platform, pointed out: " The e-commerce penetration rate in Southeast Asia is still relatively low compared to the European and American markets, which indicates that the region has huge development potential . Especially in the past few years after the epidemic, the growth momentum of the Southeast Asian e-commerce market has been even more rapid. At the same time, the Latin American market has also shown good development prospects. "After an in-depth investigation of several major e-commerce platforms in Southeast Asia, we found that the Shopee platform occupies a leading position in market share and has a unique traffic advantage . Therefore, choosing to settle in the Shopee platform has become an inevitable decision.

Seeing the growth potential and broad prospects of the Brazilian market, Keweitianxia decided to enter the Latin American market first and then the Southeast Asian market. This strategy achieved remarkable results in just two months, and the company quickly obtained a stable order volume.

After that, Keweitianxia continued to thrive on the Shopee platform, with many of its products ranking among the top 10 in the 3C category. Its sales in 2023 reached US$4.85 million, while the company's overall annual sales were US$15 million. Revenue from the Shopee platform accounted for nearly one-third of the company's total revenue .

Although Keweitianxia entered the Shopee platform relatively early, it was able to stand out and achieve the success of a latecomer. The operation strategy and excellent operation behind it undoubtedly provide many valuable experiences for fellow sellers to learn from.

Real skills! Sellers stand out in the 3C market

By dissecting the "growth flywheel" of Keweitianxia's performance , we can find that it has its own unique "explosive sales methodology" in product research, insights into target consumer behavior, and creation of hot-selling products.

Wu Xia introduced that the company has conducted a lot of market testing and research in the field of consumer electronics. The main consumer group of consumer electronics products is concentrated between 20 and 30 years old, which is relatively young overall. These young groups are the company's main audience.

Consumers at different sites have different preferences. Consumers in Southeast Asia tend to be younger, so they may prefer cute and fresh products, while Latin American consumers prefer business-style products . Based on this situation, when promoting products, Keweitianxia will develop different styles for product images based on the preferences of consumer groups in each market. Product price positioning is also determined after detailed market observation and consideration. For example, the seller usually does not charge more than 300 Philippine pesos for the Philippine market; the consumption level of buyers in Latin America is relatively high, generally higher than the overall level of the Southeast Asian market.

At the same time, Keweitianxia focuses on "fast and accurate" product selection and sales. Once a product is found to have outstanding performance in the early stage, it will immediately feedback to the supply side and the marketing department to track the source factory and quickly open up the upstream and downstream supply chain to ensure that the product has obvious cost-effectiveness advantages; the operation team will keep a close eye on market trends to make corresponding measures in a timely manner.

After a series of carefully planned and executed operations, Tianxia has successfully stood out on the Shopee platform and brought consumers a variety of highly competitive products. Many of these products are even sold out, firmly occupying the leading position in various categories. A typical example is the anti-lost device independently developed and sold by the company, which has a particularly eye-catching market performance.

Wu Xia introduced that this anti-lost device is compact in design, accurate in positioning, and extremely light in weight . It can be conveniently hung on a keychain or used as a pet accessory. Its practicality and portability are deeply loved by consumers, meeting the market's demand for convenient and safe life. Because of this, the product has successfully ranked among the top ten in the category sales in Vietnam, Malaysia, and Brazil on the Shopee platform, with monthly sales of thousands of units , a remarkable achievement.

With thousands of orders a day, the company plans to increase investment in the Shopee platform

Although Keweitianxia has achieved good results on the Shopee platform, the company wants to seek broader development space in the Southeast Asian and Latin American markets, so it resolutely embarked on building its own factories, expanding product categories, expanding the team, and localizing its layout.

"At present, the development momentum of 3C digital is good, but there are also some objective challenges. Consumers often compare prices between different platforms and pursue the best cost-effectiveness. In order to effectively respond to this market phenomenon and reduce potential risks, the company is actively promoting the integrated production and marketing operation strategy." Wu Xia revealed that the company started to build a factory in 2023, and now it has entered the improvement stage and has invested in more than a dozen products for self-production. At the same time, while sticking to the 3C category, smart home products are used as the second growth curve of performance. Unlike ordinary consumer electronics products, these products usually require certain professional barriers, and ordinary sellers are difficult to enter easily, which can further create competitive advantages for the company.

In order to deepen its presence in Southeast Asia and Latin America, the company continues to work to understand local culture and consumer needs in order to better localize its products. In 2024, increasing local fulfillment will also become a key focus for Kewei Tianxia.

At the same time, the company firmly believes that keeping pace with the platform can accumulate greater energy, so it continues to increase its investment in the Shopee platform and expand the Shopee team.

Wu Xia has always maintained active communication with her account manager, keeping a close eye on the latest developments of the Shopee platform, and responding quickly to new businesses and new sites launched by the platform. In 2023, when the Shopee platform launched the fully managed service, Kewei Tianxia quickly joined, fully demonstrating its firm trust in the platform. This strategy of "unconditional trust in the platform" has achieved remarkable results. Currently, the average daily order volume of the fully managed service has reached 3,000 to 4,000 orders . This year, the fully managed service will continue to be one of the company's key promotion projects, helping Kewei Tianxia stand out in the fierce market competition.

The red ocean is not red, every category contains huge business opportunities

In summary, Keweitianxia’s cheating on the Shopee platform is not accidental, but the result of careful consideration and precise execution.

From cultivating the market segments, to accurate market research, to localized operation strategies, and efficient supply chain integration, every step demonstrates the professionalism of high-quality sellers. These seemingly ordinary steps have once again been proven by the market to be the key to success.

In the current cross-border e-commerce market, every category holds huge business opportunities.

The red ocean is not red. Even in the "red ocean" market in the eyes of everyone, such as the "3C traditional category", there is still huge potential for exploration. Leading brands such as Anker and JMET have proved this, and many niche brands and factory owners in the industrial chain have also found their own path to success by relying on their in-depth understanding and research of the terminal market. Keweitianxia is a leader among these successful cases.

At the same time, the blue ocean category is also full of miracles. The smart home track that Keweitianxia is determined to vigorously develop continues to produce outstanding players. And it can be found that the development strategy pursued by Keweitianxia, ​​"after gaining a foothold in one category, then starting to develop another blue ocean track with great potential, and creating greater performance for the company on multiple tracks", is exactly what many companies are doing now.

All kinds of overseas sellers combine their own strengths to find the "gold-digging" place that suits them in the appropriate categories . If nothing unexpected happens, more domestic brands will emerge on the Shopee platform in the future.

Scan the QR code above, or click the link: https://shopee.cn/s/SPgR6ik to quickly enter the Shopee platform and make money in Southeast Asia!

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