Breaking through the peak season! Sellers discover new secrets to boost traffic

The year-end peak season has arrived. As competition intensifies, how to grab traffic during the peak season has become a focus of sellers.

However, in this context, many sellers have seized the opportunity and found a new code for a surge in traffic, which is the Climate Pledge Friendly logo, also known as the Climate Green Label, or CPF for short.

What is the “little green label” (CPF logo)?

Since its launch in 2020, the Amazon CPF program has worked with multiple credible third-party certification systems to give products that meet sustainability standards a unique CPF logo on the Amazon website. This logo indicates that the product has one or more sustainable certifications that help protect the earth, and will be displayed in a prominent position on the product search page, helping consumers easily identify and purchase environmentally friendly products. The CPF program covers more than 50 certifications, covering key aspects such as product raw materials, packaging, production carbon emissions, and environmental impacts throughout the life cycle, providing a strong environmental endorsement for your product.

Environmental protection concept drives sales growth

As consumers' enthusiasm for environmentally friendly products grows, sales of products joining the CPF program have risen significantly. These products that focus on environmental performance and use green materials have not only won the favor of consumers, but also improved the brand awareness and market competitiveness of sellers. For sellers who intend to expand into the US and eight European countries (the UK, France, Germany, Italy, Spain, Belgium, Poland and Sweden) or increase their overseas influence, joining the CPF program has become your first choice on Amazon. Data shows that as of September 2024, one year after joining the CPF program, product sales will increase by an average of 12% and page views will increase by 10%. *

( * Refers to the average lift rate after joining the program, does not guarantee future page views, and results may vary based on factors such as inventory, pricing and category; average sales difference varies by product category, region and sustainability certification type.)

Impact of environmental policies

While catering to consumers' environmental protection concepts, sellers targeting Europe and the United States are inevitably affected by environmental protection policies. The European Union has always been a pioneer in promoting global environmental protection and has proposed a number of environmental protection policies and regulations. Among them, the EU Zero Deforestation Regulation ( EUDR ) has brought opportunities and challenges to the global wood and forest products market. EUDR requires that all forest products entering the EU market must meet strict requirements to ensure that the source of wood is legal and the logging method is sustainable. For sellers on the Amazon platform, you need to meet relevant requirements through more sustainable and traceable production methods to achieve market access. It is worth noting that among the more than 50 certifications, there is a small tree logo that is very common in daily life.

Green business card for forest products

If you pay a little attention, you will find that products with the FSC (Forest Stewardship Council) tree logo are everywhere. From tissues, stationery, clothing, to yoga mats, furniture, tires, wood and non-wood forest products appear in all areas of shopping, catering, logistics, office and family life. FSC maintains healthy and resilient world forests by continuously practicing the most stringent sustainable forestry standards, and is deeply trusted by social organizations, consumers and enterprises.

FSC is the only forestry certification system in the CPF program. For sellers of wood and non-wood forest products on the Amazon platform, FSC certification or publicity license is a green business card to obtain the "little green label" and enter the international market. As of November 2024, 280 of the 781 sellers in the world who have obtained the CPF logo through FSC certification are from China, accounting for nearly one-third of the more than 150,000 products on the shelves. Amazon sellers can choose to become FSC certified companies or publicity license holders according to their own circumstances, obtain the "little green label" through FSC certification, and use the FSC logo for market promotion under the premise of complying with regulations, further enhancing the environmental image and market value of the products.

Forest Promise, Building a Sustainable Future

How to obtain the green label through FSC promotion license?

First, you need to understand the specific requirements of FSC publicity license in detail. After confirming that your product is an FSC certified product, submit an application for international publicity license to the FSC China Office and provide relevant materials. After passing the review, you will obtain FSC publicity license and can use the FSC trademark for marketing within the prescribed scope; at the same time, you can upload products and certification documents on the FSC certified product portal and add the CPF logo to your product.

According to an Ipsos consumer survey, more than 60% of consumers want the sustainability description on the product to be certified by an independent third party, and believe that buying certified products will help protect forests. In 33 countries around the world, nearly half of consumers are aware of the FSC logo, and 80% of them trust brands with the FSC logo more. Therefore, for Amazon sellers, passing FSC certification or publicity licenses and obtaining the CPF badge will win consumers' priority choice for your products and promote the green transformation of the market. Consumers' choices and actions will directly protect healthy and resilient world forests and safeguard the sustainable future of the earth.

CPF Logo

FSC