A quarter of Europeans prefer cross-border online shopping

On July 2, according to foreign media Retail Detail, thanks to the COVID-19 pandemic, cross-border e-commerce transactions in Europe have increased significantly. In 2020, the total turnover of the European online cross-border market was 146 billion euros (excluding tourism), an increase of 35% from 2019. Overall, 25% of Europeans ' online shopping is done across borders.

Currently, Luxembourgers have the highest proportion of cross-border online shopping , the Dutch have the lowest, Germany has the largest cross-border online shopping market, while cross-border e-commerce in France is stagnant .

The survey pointed out that due to the continued impact of the COVID-19 pandemic in 2020, more than 80% of Luxembourg people have to conduct cross-border online shopping . Therefore, among the top 16 European cross-border e-commerce companies , Luxembourg ranks first. This ranking is obtained by analyzing the percentage of cross-border turnover, market share, consumer confidence and cross-border online store visits , which has greatly stimulated the development of European cross-border e-commerce platforms.

In addition, Luxembourg's online shopping penetration rate is also ranked first in Europe, up to 94% , so there is a large online shopping group. The survey found that about 40% of Luxembourgers like to cross-border online shopping for clothing, shoes and accessories. In addition, the platforms that Luxembourgers are active on include Zalando, Asos, Veepee, Fnac and Amazon , in addition to some niche platforms such as Bader.de and Maisondumonde.com .

Like Luxembourg, Belgium's e-commerce has also developed rapidly. Among the top 16 European cross-border e-commerce countries , Belgium ranks seventh . They have a strong desire to consume foreign online stores . In 2020 , cross-border turnover reached 4 billion euros, an increase of 53% over last year . In addition, Belgians prefer to shop online at Zalando, Zara, H&M, Amazon, Wish and AliExpress . In addition, they also shop at Bol.com and Coolblue in their northern neighbor .

Unlike Belgium, the Netherlands has a cross-border online shopping turnover of 4.25 billion pounds , but the market share is only 14.9% . The main reason is that local online stores in the Netherlands have been established for more than 20 years and people are used to local shopping. In cross-border shopping, the Dutch prefer to buy fashion. In addition, the most popular cross-border platform is Amazon.

It is worth noting that in Europe, Germany has the largest cross-border online shopping market and the most cross-border online stores . Among them, the most popular platform among German people is Zalando, followed by Music Store and Thomann. In addition, Hugo Boss, HelloFresh, Bikester, Zooplus, Adidas and Westwing are also very popular.

Overall, each country has its own characteristics. Merchants on the European site can adapt to local conditions and rationally plan marketing strategies in order to obtain the greatest return with the least investment.

Europe

Online shopping

Cross-border