Net profit of 145 million! Outdoor tycoon becomes popular in Europe and America

In the post-epidemic era, the outdoor economy continues to heat up, driving the continued growth of demand in the camping equipment market. Among them, the demand for related categories in the European and American markets has increased significantly.

In such a market environment, domestic companies that mainly produce outdoor camping products have seized the opportunity and, while seizing overseas market share through branding, have also increased their market visibility.

Mobi's 2022 results are outstanding! Profits soared 127%

Recently , the outdoor giant Muzi disclosed its full-year performance forecast for 2022, with net profit achieving a significant increase.

According to the performance forecast of Mogod, the company expects a significant increase in profits from January to December 2022 , and the net profit attributable to shareholders of the listed company is expected to be 133 million to 145 million yuan in 2022, which will increase by 54.386 million to 66.386 million yuan compared with the same period last year (statutory disclosure data), a year-on-year increase of 69.18% to 84.45%. The net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses is expected to be 133 million to 140 million yuan, which will increase by 71.3694 million to 78.3694 million yuan, a year-on-year increase of 115.8% to 127.16%.

In its performance report, Mogod said that the company's net profit will see rapid growth in 2022 mainly because the outdoor camping industry at home and abroad has shown an explosive growth trend in 2022, and camping has become one of the most popular leisure activities for young people. As an advocate of the exquisite camping lifestyle in China , Mogod has seized the market opportunity. As the demand for outdoor camping continues to grow, Mogod has also continued to work hard on the products, brands and channels of the company's own brand business, driving the company's revenue and net profit to continue to grow.

Zhejiang Mobi Outdoor Products Co., Ltd. (hereinafter referred to as "Mobi") was established in Quzhou, Zhejiang in 2006. Its main businesses include brand operation business (own brand MOBI GARDEN) and camping tent OEM/ODM business, and its products include tents, outdoor clothing, etc.

It is understood that the earliest main categories of Mobi's self-operated brand business were camping tents and related equipment. By 2009, it expanded its business into clothing.

In 2018, Muco started to focus on brand operations, dividing the original brand into the Damu brand and the Xiaomu brand, and setting up business units for each. The two brands target different audiences. The products of the Damu brand are mainly aimed at professional outdoor groups, and the main products are suitable for adventure camping, hiking camping and professional camping events. The Xiaomu brand is mainly aimed at camping enthusiasts, with a wider audience, and the main products are suitable for daily leisure camping, family camping, travel camping, etc.

In terms of sales, Moco's OEM/ODM business products are mainly sold to Europe, the United States, Australia, New Zealand and other places. Its own brand business sales channels are divided into online channels and offline channels.

With the good reputation accumulated through its product quality and service, Mobo has formed an invisible brand advantage, and its brand has been widely recognized in domestic and foreign markets.

In terms of overseas online sales platforms, Mobi mainly sells on platforms such as Amazon and Walmart. Its products rank at the top of the sales charts of the e-commerce platforms where it is sold, and its tents and outdoor accessories have become popular products in recent years.

The reason why Mutagudi has been recognized in overseas markets is not only due to its brand advantages and global channel expansion, but also inseparable from its long-term investment in scientific research.

It is understood that in order to strengthen product research and development and promote its own brands to better meet consumer needs, Moco has set up a product research and development center, and in conjunction with its senior outdoor products design and development team, it has widely collected domestic and foreign product development trends and market product demand changes, and has put a lot of effort into the actual application scenarios, performance, practicality and experience of the products.

Outdoor camping is booming around the world, and market demand is experiencing rapid growth!

With the development of economy and the improvement of people's living standards, various forms of outdoor leisure activities have also become popular.

According to the 2022 Global Camping Report released by the global market research company The Global Business Research Company, the global camping market size in 2022 has grown from US$62 billion in 2021 to US$68.93 billion. It is estimated that by 2026, the global camping market size will reach US$100.6 billion, an increase of more than 45%. Currently on the TikTok platform, videos about outdoor leisure sports such as camping are widely welcomed by overseas groups, with hundreds of millions of views. It can be seen that outdoor products such as camping have broad development prospects.

Judging from the preferences of different countries and regions for outdoor products, camping enthusiasts in the European market tend to prefer hiking, rock climbing, mountaineering and other activities, so the demand for lightweight camping tents has increased accordingly. According to research data from relevant departments, the compound annual growth rate of the European camping tent market is expected to reach 8%. European countries such as France, Germany, Austria, and Norway have also increased their investment in the tourism industry, which will also promote the development of the European camping tent market.

As we all know, camping is particularly popular in the US market. According to the latest statistics, the current US camping consumer market has reached 166.8 billion US dollars, the camping equipment market is 31.271 billion US dollars, and the average annual spending of Americans on camping has reached 3,995 US dollars.

In the United States, about 40 million people participate in camping activities every year, mainly including RV camping, tent camping and backyard camping. Most of the campers are young people, among which children and teenagers aged 6-17 account for 26%, and those aged 18-24 account for 11.2%.

In general, the current camping market in the United States is relatively mature, and there is a great demand for related products.

Currently, the demand for camping in Southeast Asia is also continuing to grow. Local people have shown great interest in camping and car and motorcycle travel, and the size of this market is growing rapidly.

In recent years, South Korea has also set off a camping trend. According to statistics, the growth rate of the camping market in South Korea has exceeded 150%.

For sellers who want to develop camping products, it is important to understand its subcategories.

Camping products are quite diverse, with the main equipment being camping tents. Camping tents are divided into a variety of products based on their functions, including pet tents, car tents, professional camping tents, etc. In addition to tents, camping equipment also includes folding tables and chairs, sleeping bags, canopies, placemats, gas stoves, and other products.

For sellers, they can start by segmenting categories to create popular products.

For example, Zhejiang Yayi Technology Co., Ltd. has targeted the fire pots and gas stoves needed for outdoor camping, and has actively expanded its overseas business by leveraging its own advantages, with annual revenue exceeding 400 million yuan.

At the same time, sellers can also layout related products in a targeted manner according to different camping scenarios and discover new market opportunities.

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