Big sellers like Anker have joined! New traffic password has emerged

Adhering to the concept that whoever can capture new traffic will stand out in the cross-border e-commerce market, big sellers are always eager to unlock new traffic. Recently, the popular green label on Amazon has caught the hearts of sellers, and the subversive price reduction of Green Boat has made many sellers more interested, because there are many cases such as Anker Innovations.

Nearly 80% of Anker Innovations products have green labels  

In an environment where traffic growth has encountered bottlenecks and conversion rates are difficult to improve, Anker Innovations, a big seller, is still surging. In 2023, Anker Innovations' revenue will be 17.507 billion yuan and its net profit will be 1.615 billion yuan, both of which have increased compared to last year.

As a leader in the 3C industry, Anker Innovations has achieved remarkable results and a significant brand effect. It has long been ranked among the BrandZ China Global Brands List and has never fallen out of the top 15. The official store AnkerDirect has risen to the second place in the US station. If only a single brand is considered, it has firmly ranked first.

A deeper understanding reveals that there is a common point behind Anker Innovations' success: 80% of its products have a small green label, which is the recently popular Climate Friendly Commitment CPF logo. This logo means that the product has one or more sustainable certifications that are beneficial to the protection of the earth and is highly recognized on the international stage.

Take the Anker Innovations magnetic charging treasure used by Trump some time ago as an example. After only half a year of launch, the monthly sales volume reached nearly 20,000, and it also has a small green label. Looking back further, it can be found that Anker Innovations benefited from the small green label, but it also encountered the problem of excessive time and resource consumption in the initial carbon footprint calculation and long certification time that could not keep up with the market rhythm. Fortunately, it has the help of Green Boat.

Since 2023, Green Boat has worked with ClimatePartner to certify the carbon footprint of Anker Innovations ' products , including products from multiple brands such as Anker, Eufy, Soundcore, and Nebula. In order to help Anker Innovations efficiently calculate its carbon footprint, Green Boat first developed unified data collection and submission specifications, and then provided training for Anker Innovations' internal teams and suppliers. The head of Anker Innovations' certification department also praised its professionalism and rigor.

According to feedback from industry insiders, there are currently two popular certification methods on the market. One is the ClimatePartner certification used by Anker Innovations mentioned above, which has become the choice of most sellers due to its wide applicability and cost-effectiveness. The other certification is Carbon Free . Both essentially calculate the carbon emissions of products and perform carbon offsets to achieve emission reductions and obtain certification.

The difference is that ClimatePartner certification is highly traceable. Certified products will receive a unique ID, through which users can query the brand's environmental contribution, product traceability information, supported global climate projects, and offset emissions. The openness and transparency of data further enhances the brand's credibility and competitiveness in the market. In addition, its mechanism of reducing grouping by comprehensively considering carbon footprint emission intensity makes this certification very suitable for products with multiple variants or that require continuous iteration.

In contrast, CarbonFree cannot trace specific emission reduction information. In European and American countries with strong environmental awareness, brands with opaque environmental labels are more likely to be accused of "greenwashing". It is understood that CarbonFree will adjust its rules in September this year to adapt to Amazon's requirements, and may suspend accepting new applications at that time. After the adjustment , CarbonFree is still a good choice for sellers who do not have product iteration needs or have a small number of ASINs.

In terms of certification timeliness, the two schemes are almost the same. In its most recent price adjustment, Green Boat shortened the commitment period for CP and CF certification to 4 to 5 weeks. In terms of emission data, since both adopt a full life cycle accounting method, under the same source emission data and emission factors, the emission results of the two schemes are not much different. However, the Carbon Free scheme requires sellers to first contact a third party with LCA (life cycle assessment) qualifications to issue an LCA report, so special consideration needs to be given to the timeliness and cycle. If sufficient time is not reserved, the entire project cycle may be extended. In addition, certification agencies are also constantly adjusting their mechanisms to better meet the needs of Amazon sellers in China.

Implement sustainable development, and most of the top sellers have small green labels

In fact, not only Anker Innovations, but also major brands including Leckey, ESR, and Roborock have all put up the green label. They have integrated sustainable development into their corporate development strategies and have attracted countless consumers by making green innovations in product raw materials, production, and packaging.

According to Green Boat Observation, among the top 100 Chinese cross-border e-commerce brands sold on Amazon, nearly 30% have at least one product that has obtained Amazon's "green label". As time goes by, more and more sellers are joining the green label army, and green label products are beginning to appear in a large number of categories. Among them, in the BSR list of the Webcam category, 28% of the links have green labels.

ESR is the sales leader in the 3C category with more than 60 million users. Its mobile phone holders have passed the CF certification and obtained the green label, but it is also striving for climate green label certification for many of its products.

It can attract a large number of sellers to rush into the market. Obviously, the value of this small green label is quite high.

There was even a service provider who claimed that products with green labels could enjoy 10%+30% traffic support, but Amazon has never confirmed this. Compared with ordinary products, green label products also have advantages such as special area display, expanded traffic entry, priority display on search results pages, and participation in specific environmental protection theme activities. Not only does it bring sellers additional traffic and sales opportunities, it also improves brand loyalty, which can be said to kill two birds with one stone.

Consumers are also showing their preference for the green label. Data shows that 49% of consumers are willing to pay more for environmental protection. Some green label products on Amazon are priced slightly higher than ordinary products, and consumers will pay for them. More than 60% of consumers will actively look for these sustainable development brands.

Moreover, this small green label is not only applicable to certain product categories, but almost all product categories. As early as 2023, the number of products with small green labels on Amazon expanded to 1.4 million, with cumulative sales reaching 1.16 billion pieces. At present, the number of products with green labels is continuing to rise.

Green consumption is irreversible. How can sellers achieve a surge in traffic?

Looking at the current situation, the global climate crisis is intensifying, consumers are becoming more environmentally conscious, and green consumption has become an irreversible trend. According to data from Nielsen, more than 70% of consumers are willing to change their habits to reduce their impact on the environment, which shows the potential of this market.

Amazon, as a giant in cross-border e-commerce platforms, is also actively responding to the call for environmental protection and launching the Climate Green Label. For brand sellers, it is also an opportunity to gain traffic support and exposure.

In the long run, the small green label is not only a traffic code for sellers, but also an important driving force for improving brand image and promoting sustainable brand development. This is also an important reason why more and more sellers are entering the CPF certification. Data shows that compared with 2022, the number of products that obtained CPF certification in 2023 increased by 157%.

However, the chaotic market environment has caused headaches for many sellers. Some sellers have reported that some service providers do not have the service capabilities, but outsource the business in the name of official agencies, and the certification time and results are also delayed. There are even some intermediaries who sell a green-label low-priced copy to multiple people, causing the seller's account to violate regulations.

At this time, a professional and reliable service provider is particularly important. The editor learned that since its establishment, Green Boat has focused on corporate climate action and carbon compliance services, and its business covers sustainable development areas such as investigation, carbon action implementation plan, Amazon climate-friendly green label certification and carbon footprint.

At present, Green Boat has established a solid cooperative relationship with well-known brands such as DJI, Anker Innovations, Huabao New Energy, and Baseus, covering multiple fields such as electronics, toys, beauty, and furniture. With professional and sincere service, Green Boat has won wide recognition from customers and established a good reputation in the industry.

Compared with other service providers, Green Boat has always adhered to open and transparent charging standards, eliminated hidden charges, and put sellers first. In addition, Green Boat adheres to the original intention of high cost performance, safety and compliance, on-time delivery and after-sales service to cooperate with sellers.

Recently, Green Boat has also launched flash sale benefits for Amazon's climate-friendly certification ClimatePartner and Carbon Free, with the service fee as low as 3,800 yuan! The time is only from August 22, 2024 to September 9, 2024, so come early and get it early!

Sellers who want to get the little green label, please click the QR code below to learn more details!

Anker

Climate Green Label

Green Boat