Pay for "Made in China"! These domestic products are popular overseas on Tmall Double 11

The wind is blowing from the east, and domestic products are favored. This year, Tmall's Double 11 "Chinese Products" accelerated their overseas expansion, and these local industrial belts became popular overseas.

The reporter learned that during the Double 11 period, "domestic products" occupied the center position in the shopping carts of overseas consumers. Fujian sports industry belt, Caoxian Hanfu industry belt, Shunde small home appliance industry belt, Foshan furniture and home industry belt, and Anji gaming chair industry belt became the five fastest growing industry belts going overseas.

Erke, which has set off a "wild consumption" craze in China , was also popular among overseas consumers during this year's Double 11. Its sales through Taobao and Tmall increased by more than 700% year-on-year , while driving the overseas sales of Fujian's sports industry to increase by nearly 50 % year-on-year. 361° and Anta, two domestic brands that also "came from Fujian", also continued to lead in overseas sales.

( Tmall Double 11's five major national product industries accelerated their overseas expansion )

The representative of new domestic products, "Hanfu", has also become popular overseas and a new fashion among young people overseas. During the Double 11 period, the overseas sales of the Hanfu industry in Cao County, Shandong, which has become the "center of the universe" this year, doubled year-on-year.

More and more overseas consumers are paying for "Made in China". The trend of overseas shopping has changed. In the past, people rushed to buy Japanese toilet seats, but now they rush to buy Chinese floor scrubbers. Cleaning appliances represented by sweeping robots and three-dimensional floor scrubbers are very popular among overseas Chinese.

During this year's Double 11 , the small home appliance industry belt in Shunde, Foshan, stood out with its hard-core innovation strength, and its overseas sales increased by double digits year-on-year. Portable washing machines customized for small households, air fryers that meet the needs of people pursuing a refined life, multi-functional breakfast machines and other smart small home appliances continued to be popular overseas.

Focusing on "new brands and new designs", Foshan furniture and home furnishing industry belt is also seeking change, attracting a large number of overseas Chinese with Chinese style design and comfortable quality. During this year's Double 11, overseas consumers "shopped and bought" in the 3D home furnishing model rooms of Taobao and Tmall, and the overseas sales of the industry belt increased by 125% year-on-year.

At the same time, with the Chinese e-sports team EDG winning the League of Legends S11 Global Finals, the sales of Anji gaming chairs have seen a surge in recent days, from domestic to foreign markets, making Anji, the "hometown of the chair industry," a dark horse in overseas expansion.

(Chinese products are accelerating their overseas expansion through Taobao and Tmall)

"Made in China" is transforming into "Created in China", and the rise of domestic products is driving the local industrial belts to welcome the overseas boom. Domestic products with national style and technological innovation are popular overseas through Taobao and Tmall , bringing new growth to China's export market.

It is reported that domestic products can now be sold to more than 200 countries and regions around the world through Tmall and Taobao. At the same time, the platform strategy and services continue to be upgraded to help domestic merchants go overseas more conveniently. Currently, 80,000 domestic products have been exported for the first time, and it is estimated that 100,000 new domestic merchants will go overseas throughout the year.

Double 11 is now in its 13th year, and the experience of overseas users has become increasingly better. This year, more than 7 million overseas consumers purchased their favorite products on Taobao and Tmall. This year, Double 11 began to support pre-sale deposits in foreign currencies, and overseas consumers can directly "compete with foreign cards" without having to ask friends to pay for them or exchange them into RMB. In addition, free shipping venues have been launched for key overseas Chinese gathering areas such as Singapore, Malaysia, Australia, and Canada .

Tmall

Domestic products

Double Eleven