Sustainable consumption is popular around the world, and the "eBay Refurbished Product Program" has triggered new opportunities for cross-border exports

March 9, 2023, Shanghai -   The " eBay Refurbished Program " (hereinafter referred to as eBay Refurbished) , launched by eBay, a global business leader , continues to lead the consumption of second-hand goods and tap into international business opportunities brought by the concept of sustainable development and environmental protection. eBay Refurbished is now recruiting corporate sellers in China to connect Chinese brands and corporate sellers to the vast international market for refurbished products, bringing more high-quality and cost-effective refurbished products to overseas consumers.

In recent years, affected by the continued rise in overseas inflation and economic uncertainty , consumer demand for second-hand items has exploded. High-quality refurbished products that are in line with environmental protection concepts and cost-effective have been recognized by more and more consumers, and the overseas refurbished product market has flourished. In 2020, eBay launched the eBay Refurbished Refurbished Products Program, which supports the sale of certified refurbished products with quality assurance on the platform. These heavily discounted refurbished products are all from high-quality brands or corporate sellers, covering multiple categories such as mobile phones, tablets, laptops, audio-visual equipment, home appliances, power tools, etc., including many well-known brands such as Apple , Samsung and Dyson . Refurbished products certified by eBay Refurbished will be protected by eBay's refund guarantee, be awarded an exclusive logo, and the platform will provide them with certain after-sales service warranty support. At the same time, eBay Refurbished provides sellers with a variety of condition levels to choose from, optimize segmented competitiveness, and make it easier for consumers to see recommended products when screening.

" eBay is one of the world's largest online trading markets. eBay Refurbished can meet people's growing demand for high-quality, like-new, and value-for-money products. Massive refurbishment needs are being released on the platform. We look forward to sharing this opportunity of the times with more Chinese partners and achieving win-win results while contributing to global sustainable development . " said Pang Tao, General Manager of Sales and Category Management, eBay Greater China.

Refurbished products market welcomes global business opportunities

As soon as eBay Refurbished went online, the number of searches for refurbished products on the platform increased significantly.

eBay data shows that 78% of American consumers pay special attention to refurbished electronic products during the holiday shopping season , and the proportion of those who want to give refurbished electronic products as gifts to relatives and friends is as high as 60%. This phenomenon is also widely seen in the European market. In the 2021 eBay UK Black Friday top 10 best-selling products list, refurbished products occupied 8 seats . In the first 24 hours of Black Friday in 2022, an average of at least 1 refurbished Dyson hair dryer was sold every minute. According to eBay's latest 2022 Recommendation report, technology and electronic products are the most popular refurbished products on the eBay platform. 34% of the buyers surveyed have purchased such products in the past year, among which smartphones are one of the most popular products.

China's supply chain advantages are highlighted, and "Made in China" refurbished products are popular

As " Made in China " continues to improve its position in the global supply chain and gain more recognition in the international market, Chinese sellers have considerable opportunities to make money in the refurbished market, especially in categories such as consumer electronics . According to the latest data from eBay, in February 2023, the sales of refurbished products by Chinese sellers participating in eBay Refurbished doubled compared to the same period last year , indicating strong market demand .

Beijing Roborock Technology Co., Ltd. (Roborock ) , a world-leading manufacturer of smart cleaning robot vacuum cleaners, is one of the first Chinese merchants to participate in the eBay Refurbished program on eBay US, and has greatly increased the sales of refurbished products. The head of Roborock 's North American regional department introduced: " Roborock began to participate in the eBay Refurbished program in 2021, and was pleasantly surprised to find that consumers on the eBay platform have a huge demand for refurbished products and a high degree of trust in eBay's official refurbishment program. From September 2021 to now, Roborock 's certified refurbished vacuum cleaners have sold more than 10,000 units on eBay, with sales of millions of dollars. eBay Refurbished has a wealth of platform activities and promotional support for refurbished products, allowing us to control costs and promote products. We believe that refurbished products with brand appeal have great sales potential on the eBay platform. "

eBay continues to build bridges for Chinese exports, seize the market opportunities of the global refurbishment boom , and provide sellers with support including one-on-one account manager assistance , after-sales warranty , and other support to ensure the overseas sales of refurbished products. eBay Refurbished will be the first choice for Chinese sellers to export refurbished products!