A large number of sellers were suddenly removed from the brand! Here is the solution

Amazon's new round of brand rectification may have begun, with a large number of sellers' brands removed. The removal of brands this time may involve brand abuse, but some professionals also said that there are compliance issues behind it, which has a greater impact on sellers.

Because there is only one chance to appeal, the sellers who have been affected are considering whether to submit relevant materials for appeal. Professional intellectual property experts have already provided a solution.

A large number of Amazon sellers' brands were suddenly removed

Since yesterday afternoon, Amazon sellers have reported that their brands have been suddenly removed. One seller said that more than one brand has been removed, and many brands have been affected. FBA still has tens of thousands of goods! Another seller also said that almost all of his peers have encountered brand removal, and most of them are like me, not just one or two brands have been removed, but multiple brands have been affected.

The fact is just as the sellers said. Without any warning, a large number of sellers’ brands were suddenly removed by Amazon, and many seller groups were furious :

“——Three of our company were removed;

——We also lost a 5-year-old brand;

——A large number of brands were removed, including one;

——Sometimes I get removed and I don’t know what to do.”

The affected sellers have all received an email from Amazon, the general content of the email is: Your brand has been deleted. Because the behavior of the brand or its representatives directly violated Amazon's brand registration policy, we have taken measures to revoke all access to the brand.

It is understood that this brand removal has a wide range of impacts, and many old stores and old brands have also been affected. After the brand was removed, many sellers' products can still be sold normally, but the brand-related functions cannot be used normally, and new products cannot be temporarily launched.

At present, some sellers have notified operations to check their performance + email + store to see if their brand is still there.

Amazon seller Tian Wei said that many of his peers suddenly received emails about brand removal. Amazon always does things in a surprise manner. The removal of brands this time affected a wide range of people, and it should be done by robots. It may be that it was too easy to register a brand before, and you can get it by applying for the whitelist. Now the platform needs to screen, and if you can't submit the review materials normally, it may be useless!

A person in the industry who provides trademark services believes that this is probably caused by brand abuse. Recently, there have been too many restrictions on brand abuse. Yesterday, we received more than 50 brand inquiries . So many brands have been removed, most of which are probably accidental.

Some sellers in the industry also said that in fact, the relevant brand review had begun as early as the first half of this year. The brands that Amazon is reviewing will be completed in a few months, and even if they are completed, they dare not use them again. Some sellers also confirmed that they encountered the situation of brand removal a while ago.

Snow, a global intellectual property manager , said that the removal of the trademark this time involved compliance issues . He asked Amazon's official investment manager about this issue when he encountered it during brand registration around June this year. They said that this problem occurred because the brand entity and Amazon's backend were inconsistent. The large-scale cancellation of registered brands has further confirmed this problem.

Snow further stated that in June, new brand registrations prompted account abuse and registrations failed. Now, successfully registered brands are being removed due to abuse.

Before yesterday, sellers only encountered occasional brand removals. It was not until yesterday that brand removals occurred on a large scale, and sellers realized that they knew very little about the reasons and treatment of brand removals.

There is only one chance to appeal, and the seller "dare not take action"

Sellers are confused by the sudden removal, and many feel wronged. If they think they were wrongly removed, they can appeal, but they only have one chance to appeal. Therefore, in the current situation where the reason for the removal is unclear, the victims dare not take action, and do not know how to appeal.

Amazon made it clear in the notice that the appeal can only be submitted once. After submission, all rights holders can see a copy of the appeal on the brand management page.

In the appeal, sellers need to be careful to ensure that there are no blank fields in the form and that the information entered is accurate. Submitting any required information, documents, and participating in the video verification meeting are very important for Amazon to give an accurate and timely appeal result.

After the seller submits a complaint with all the required information, they will receive the first response within 3-5 days. Once the investigator reviews the case, Amazon may contact the seller to request more information and documents related to their brand. Amazon may also ask the seller to conduct a video verification with its investigator.

All communications regarding next steps will be sent via email, so please pay close attention to your emails.

Amazon's reminder ends here, but many sellers are still confused. "I suggest you don't do anything yet, switch to vacation mode or contact customer service to find out the situation." said one seller. So what should we do next?

The solution is here

Some service providers in the industry believe that this is a large-scale incident and suggest that sellers proactively contact Amazon to explain that there is no problem with the trademark and request a re-examination, focusing on their own behaviors related to brand abuse, such as authorizing other stores to abuse complaints, and the appeal plan is the focus of the operation.

In fact, Amazon's business manager has informed sellers that the platform has recently launched a new round of brand verification, and some people will receive relevant emails. They also reminded that if the brand is removed, the next thing to do is :

1. Check the email (it is best to open another case to confirm the materials that need to be submitted), follow the email and case reply to file an appeal as soon as possible, and submit information such as production license certificate/purchase invoice/trademark purchase invoice to prove the relationship between the brand owner and the account owner.

2. Make sure that the information is complete before filing an appeal. You only have one chance to file an appeal, so try to make it successful in one go.

Snow's solution for dealing with brand removal is:

1. The brand owner writes a letter of authorization to fully authorize the company that opens the account to use the brand.

2. If it is held by an individual, please sign. If it is held by a company, please sign and stamp, then scan and upload it to Amazon.

3. If the brand has not been revoked, it is recommended that the seller transfer the brand to the company that registered the account.

The third purpose is to take preventive measures and resolve the triggering issue of brand removal, namely the inconsistency between brand owners and account holders.

What information does the seller need to file a complaint? The following list is for reference:

1. Trademark certificate or receipt (if the trademark holder is not the same as the account owner, a brand authorization letter must be uploaded)

2. Brand official website (can be created temporarily)

3. Actual photos of the product with logo

4. Goods purchase invoice (or provide invoice)

Invoice template (brand and product name in English)

In short, the more brand-related usage records you provide, the easier it is to succeed in your appeal.

Amazon's brand cleanup has impacted many sellers who sell products in bulk. As the anti-abuse mechanism is strengthened, brand removal incidents will continue to occur, which requires sellers to pay attention to brand management.

An Amazon investment manager reminded that the platform's brand review is becoming more and more stringent, and reports and complaints with low success rates on weekdays may also be judged as abuse. Sellers are advised to use this function with caution. If you still want to file a complaint, please prepare complete evidence and information.

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