What is Summer Seller Update? Summer Seller Update Review, Features

eBay announced the Summer Seller Update on May 22, 2018. The goal is to expand the product-based shopping experience, help buyers find your products, automate returns to save processing time, and new eBay store user benefits and discounts.

About Summer Seller Update

The Summer Seller Update plan includes restrictions on sellers conducting price reduction promotions, but eBay exempted some sellers from the promotion restrictions. However, these sellers also need to pay attention that the market price indicated when doing promotions should be the most recent selling price of the product, or the pricing of similar products.

Program Content

Category Optimization: This includes new categories for a “product-based” shopping experience, updated product categorization, and product details to help sellers find specific products.

2. Logistics and sales indicators: Understand after-sales requirements, fulfill delivery commitments, conduct logistics tracking, and provide the postal code of the shipping address.

3. eBay Stores: Store functionality updates, subscription benefits and discounts, and new requirements for price reduction promotions.

4. Simplify the return process: simplify the automatic return process, strengthen the return guidance of some products, and enhance the implementation of customized international return policies for sellers. eBay also aggregates these updates into a timeline to track when these seller updates take effect.

Update Table

· June

Top-rated sellers are required to offer 30-day free returns;

New seller metrics can reduce post-sale issues;

New features for eBay Store subscribers;

14-day listing requirement for price reduction sales events.

· July

Enhance service metrics and competitive insights;

Category changes include additions, deletions, and renames;

Enhance the returns process to save processing time;

Provide a valid postal code for the location where your item will be shipped.

· August

The new return policy options will be automatically updated;

Enhanced listing capabilities in the product-based shopping experience.

· September

Good'Til unlinks items from selected categories in the eBay catalog.

Key Points

The new rules require that from June 25, 2018, sellers must sell the goods at the same price within 14 calendar days before they can conduct price reduction promotions through Promotions Manager. However, eBay exempted some sellers from this promotion restriction. However, these sellers also need to pay attention that the market price indicated in the promotion should be the most recent selling price of the goods, or the pricing of similar products. eBay may have introduced this policy because it is worried about being accused of deceptive advertising.

What's New

eBay will require sellers to provide the shipping location zip code in their listings ;

In some cases, eBay will automatically refund the seller.

eBay will launch new metrics in July, and sellers with poor metrics will have their estimated delivery times extended and pay extra fees.

eBay will update the store in May and launch new features in June, and will also remove some features of Store;

· Starting from July 31, in order to make some sellers' listings more relevant, eBay will automatically classify them into different categories. The affected product categories include comics, coins, ceramics and glass, and tires;

eBay is making changes to its shipping label functionality .