Back to school season is here, and sales of study tables and chairs have increased by 1,300%!

With the arrival of spring, many schools abroad have started to open. In Peru, an analysis by Linio.com shows that the top five most popular school-related products are headphones, desks and chairs, tablets and laptops.

Due to the impact of the epidemic, many schools still use online or mixed online and offline teaching methods. In order to make learning and courses coherent, many families will buy laptops and tablets, which also increased the sales of these two products by 30% during the back-to-school event .

Notably, searches for desks and furniture categories increased by 95% compared to the same period in previous years, and sales of chairs and tables increased by 1,300% compared to the same period last year.

According to Linio.com , in addition to traditional categories such as backpacks, lunch boxes, and school supplies, desks, chairs, and headphones also attracted the attention of students and parents during the back-to-school event. During the event, school supplies sold through the Linio app accounted for 40% of total sales , and 60% were sold through the website.

Similarly, the demand for electronic devices such as laptops, all-in-one computers and tablets has also been amplified. Among them, the sales of laptops, tablets and headphones have increased by 200%, 100% and 150% respectively ; while the sales of books, e-readers and stationery categories have increased by 250%.

Because now every family will be equipped with more than one related device. In terms of printers, brands such as Epson, HP, and Canon are more popular. In terms of accessories, headphones, keyboards, and mice are the first choice of consumers.

Compared to 2019, technology categories such as laptops, tablets and headphones will see a more digital consumer behavior in the coming years due to high participation in online courses in schools and universities. Having these technology tools is now essential for the effective learning and development of children and adolescents.

In the computer category, sales maintained significant growth in 2021. More and more consumers are looking for products with more advanced features, higher purchase volumes, and the latest series.

Jason Huertas, commercial director of Linio Peru , said that during the 2021 back-to-school event, the hearing aid category grew by more than 100% compared to the previous year. Based on past experience, the peak period of the event will be from February 15 to March 15. And the sales of learning-related electronic products and supplies will continue to rise.

Faced with the back-to-school season that has begun in various countries, relevant sellers can adjust product selection and listing in a timely manner according to local conditions to meet consumer demand and seize opportunities for explosive sales.

Back to school season

Study tables and chairs

Peru