Lazada releases five major measures to help Chinese merchants expand into Southeast Asia in one stop

Chinese cross-border merchants, who have just finished the Southeast Asian 99 promotion , will be busy preparing for a series of Southeast Asian e-commerce year-end promotions such as Double 11 and Double 12 this year . Taking advantage of the trend of going to Southeast Asia, what should Chinese cross-border merchants with rich supply chain resources do? On September 23, Lazada, the flagship e-commerce platform in Southeast Asia, announced at the Alibaba China Goods Going Abroad Summit and Lazada Cross-border Merchant Conference that it will upgrade the one-stop Southeast Asian solution for Chinese merchants, providing full-link services including merchant entry, incubation, operation, traffic, market, and logistics .

It is understood that Lazada has launched a new one-stop overseas solution for cross-border merchants, including merchant support, three-dimensional logistics, local upgrades, ecological openness , market insights and other five measures to help more domestic products go overseas in Southeast Asia. In terms of merchant support, Lazada will launch major benefits such as 90 -day commission refunds for new merchants and traffic incentives , as well as increase support for core categories such as stylized women's clothing; in terms of logistics, which is of general concern to cross-border merchants, Lazada will upgrade the three-dimensional cross-border logistics network including small package direct mail, domestic warehouse delivery, and overseas warehouse delivery, to ensure that the timeliness of small package direct mail is improved by 15%, Dongguan & Hong Kong central warehouses are shipped out within 24 hours, and 90% of overseas warehouse orders are delivered within 3 days.

As consumption capacity recovers rapidly after the pandemic, Southeast Asia is attracting more and more attention from Chinese merchants going overseas. Data shows that in 2021 alone, more than 2,000 Chinese brands entered the Southeast Asian market through Lazada, and Lazada's orders for Chinese brands going overseas increased by as much as 99 % year-on-year .

During the Lazada 99 promotion that just ended , many Chinese brands performed outstandingly and successfully made it onto multiple best-selling lists. For example, cross-border Chinese beauty brands including O.TWO.O, Flower Knows, and SACE LADY exceeded the full-day sales of Lazada’s birthday promotion in March this year in just a few hours ; the current 12-hour sales of cross-border women’s shoes have achieved a 278% increase compared to the same period of the birthday promotion in March this year ; Chinese cross-border merchants with supply chain advantages in autumn and winter clothing also showed strong growth momentum in this year’s Lazada 99 promotion, and the sales of cross-border women’s sweatshirts at the Thailand site alone doubled compared to last year.

Denise Luo, General Manager of Lazada's Cross-border Business, revealed that as the digital economy in Southeast Asia accelerates and more and more Southeast Asian consumers, especially local young people, prefer online shopping , trendy and trendy products with high cost-effectiveness and rapid iteration are becoming more and more popular. Combined with the distinctive supply of China's supply chain advantages , Lazada will provide Southeast Asian consumers with more trendy, cost-effective , and richer cross-border product choices.

Luo Dan said that Lazada will always be committed to creating a one-stop overseas solution suitable for different types of merchants, and tailoring overseas plans according to different merchants and brands to meet the overseas needs of merchants at different stages.

Data shows that by 2025 , the number of e-commerce users in Southeast Asia is expected to reach 413 million, and as the market becomes more dynamic, 57% of shoppers in the region choose to search for products directly through e-commerce platforms. This puts a test on the richness and cost-effectiveness of platform products, and also brings new opportunities to Chinese cross-border merchants with rich supply chain resources.

Lazada's leading data intelligence technology and applications have always effectively helped brands and merchants to better target their audiences and effectively improve conversion rates. At the same time, with the application of new platform technologies such as augmented reality (AR), more merchants and brands have benefited and achieved considerable and sustained growth, and consumers' consumption experience has also been significantly enhanced.

The upcoming Lazada Double 11 promotion is also the largest annual entertainment and shopping festival in Southeast Asia. Last year, more than 800,000 merchants and brands participated in Lazada Double 11. Chinese merchants participating in the Lazada platform's cross-border merchant growth incentive program also performed well in last year's Double 11. As many as 14% of cross-border merchants doubled their sales compared to last year's Lazada 9.9 promotion.

Lazada is Alibaba's flagship e-commerce platform in Southeast Asia , dedicated to promoting the development of six markets including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through business and technological innovation. Lazada Group's goal is to achieve a GMV of US$100 billion and serve 300 million consumers by 2030.

Lazada Platform