500 million impressions, it is a hit overseas

Earlier, 21st Century Business Herald reported that there are now more than 200,000 cross-border e-commerce related companies in Guangdong , and the market size has increased from 14.8 billion yuan in 2015 to 843.3 billion yuan in 2023, expanding 57 times in 8 years.

Searching on Qichacha with the keyword "cross-border" alone , there are 80,265 companies still in existence, of which 16,449 are from Guangdong Province, Anhui Province ranks second with 14,022, and Shandong Province ranks third with 6,964.

According to the data from Tianyancha Professional Edition, there were more than 5,400 newly registered "cross-border" related companies in 2023, a year-on-year increase of 43.5% compared to 2022; Guangdong, Shandong and Zhejiang ranked the top three in the number of cross-border e-commerce related companies.

With the rapid development of cross-border e-commerce, in addition to the traditional foreign trade and cross-border e-commerce industry clusters - the coastal areas of South China, cross-border e-commerce companies have also begun to move to the eastern and inland areas in recent years.

Take Suzhou for example. In recent years, it has gradually become an important cross-border e-commerce gathering place. This is obvious from the local efforts to cultivate cross-border e-commerce talents. According to statistics from Suzhou's human resources and social security department, in the past three years, Suzhou has added a total of 11,800 skilled talents such as e-commerce technicians, Internet marketing technicians, and logistics service technicians, of which more than 85% are senior workers or above.

In terms of overseas platforms, Temu, TikTok Shop and others have quickly attracted a group of overseas consumers in a short period of time after being online. Temu has launched 50 sites worldwide in a year and a half, and TikTok Shop has skyrocketed in Southeast Asian markets such as Indonesia.

Judging from various data, going overseas is still a very hot track. "Going abroad to do business" has become the consciousness of more and more entrepreneurs, and capital is increasingly favoring overseas brands. In the first quarter of this year alone, they invested a lot.

With over 500 million exposures , it received tens of millions of financing

Since the outbreak of the epidemic, the outdoor, sports, and entertainment industries have ushered in a new wave of growth, which is "crazier" than before. Perhaps because they are "trapped" at home, consumers have more yearning for the "outside" world. A number of new brands have emerged in the market, ushering in a wave of investment.

Dale Technology: Pre-A round of financing of over 10 million yuan

In February, smart musical instrument brand Dale Technology announced the completion of a Pre-A round of financing of over 10 million yuan led by Frees Capital . The funds raised will be used to expand the smart musical instrument product line, increase research and development, and accelerate large-scale mass production and global promotion of products.

In 2016, DaLe Technology was established in Shenzhen , the cross-border overseas capital . After gathering more than 40 core members from well-known universities such as Beijing University of Science and Technology, Beijing Jiaotong University, and the Chinese Academy of Sciences , it began to produce seafood.

By launching music-related products such as guitars, drumsticks, headphones, Bluetooth speakers, etc. , Dale Technology has accumulated more than 500 million online exposures on major social platforms .

With independent websites and Amazon as the main sales channels, it keeps a close eye on 42 markets around the world , including the United States, Europe, the Middle East , Latin America , and Southeast Asia . Last year, the monthly sales of PocketDrum tin-type somatosensory drumsticks under Dale Technology alone exceeded 10,000 sets , and the annual turnover increased by 3 times year-on-year .

In fact, as early as 2017, it received 900,000 yuan in seed round funding support; in 2018, it received several million yuan in angel round financing; after 6 years, DaLe Technology relied on its good performance in the market in the previous year and once again returned to the support options of investors.

Zhile Technology: tens of millions of yuan in A+ round financing

In February, smart fitness brand Zhile Technology announced that it had completed a tens of millions of yuan A+ round of financing.

Exactly two years after its establishment ( April 2022 ) , Zhile Technology has adopted the "online + offline" dual-wheel drive, deploying online platforms such as Amazon, eBay, and independent sites , while taking into account offline channels such as The Home Depot, Target, and Costco , and its market covers international markets such as China, the United States, and Europe .

Driven by categories and products, and focusing on multi-brand operations from home fitness to outdoor sports , Zhile Technology 's treadmills and exercise bikes are very popular in the market. Its own brands such as UREVO are selling well in markets such as Europe and the United States, and it has become the smart fitness brand with the highest market share on Amazon's US site .

TENWAYS : Series B financing

If we talk about the most popular products among investors in the past two years, it must be E-Bike products for outdoor tracks.

In January, TENWAYS, an E-Bike brand under Shifang Sports founded in 2021, completed another round of B financing.

Why again? Because this is the fifth time that it has opened the wallet of the capital party .

According to Qichacha information, TENWAYS has raised funds every year since its establishment, and all of them are well-known bigwigs in the investment circle. The Pre-A round in 2021 was from Hillhouse Capital; the A round in 2022 was from Tencent, Huaying Capital, etc.; the A+ round in 2023 was RMB 300 million from L Catterton, and in the B round of the same year, L Catterton, Huaying Capital, etc. invested hundreds of millions of RMB.

As a newcomer in the E-Bike industry, TENWAYS has won multiple rounds of large-scale financing with only 5 products, which is inseparable from its market performance.

Through crowdfunding, independent websites, third-party platforms and offline channels , TENWAYS quickly opened up markets such as Europe and the United States .

It is reported that within one year of its establishment , it has raised more than 850,000 US dollars in IGG crowdfunding. Offline, TENWAYS has now opened more than 700 stores overseas , becoming the fastest growing E-Bike brand in Europe .

Dayu Intelligent Driving : RMB 100 million in Series A financing

In January, E-Bike leader Dayu Intelligent Driving announced the completion of a RMB 100 million Series A financing from CICC Huirong .

Founded in 2014, it has established online channels such as Amazon and independent websites , and has entered well-known supermarkets in Europe and the United States offline. In 2017 , the brand DYU launched by Dayu Intelligent Driving had overseas shipments of 18,000 units , and became the first Chinese E-Bike company to enter the Costco channel.

In 2020, Dayu Intelligent Driving's sales volume exceeded 150,000 units, making it the first E-Bike company in China to export more than 100,000 units; data shows that Dayu Intelligent Driving's annual shipments have now exceeded 500,000 units .

TeZeus: 10 million yuan angel round + financing

In February, E-Bike's overseas brand TeZeus received angel round + financing of tens of millions of yuan. The funds will be used for supply chain expansion, online marketing promotion and construction of offline sales channels.

This is also the second round of financing for TeZeus . In December last year, in the angel round of financing, it received tens of millions of yuan in funding support from Lingyuan Science and Technology.

Looking at the development history of TeZeus , it has not been on the market for a long time, less than two years.

In 2022, after gathering a group of former employees from major companies such as General Motors, Geely Automobile Research Institute, ZF Friedrichshafen, Kuobo Intelligence, Aima Technology, Anker Innovations and Foxconn , TeZeus was established .

Through its core product, electric bicycles, supplemented by E-Bike vehicle-machine systems, IoT software and mobile APP, Tezeus, a brand under Tezeus , has attracted investors' optimism despite its relatively short history.

In December last year , Tezeus 's finished product Tezeus C8 attracted widespread attention as soon as it was launched. It is reported that the product has now entered the crowdfunding stage and is expected to start mass production soon .

60,000 orders in 4 days, the track is generally optimistic

It is said that the overseas venture capital industry is not as aggressive as in the past two years, and the cold trend of last year has continued, but it seems that people are more generous now, and a single overseas brand can get over 100 million yuan in a single round of financing.

However, some changes have taken place in the preferred industry fields. At a time when investment is more cautious, smart cleaning overseas brands are more likely to be favored by capital.

Hanyang Technology: Nearly 10 million US dollars in financing

On January 22, Hanyang Technology, a garden robot brand, announced that it had received nearly 10 million US dollars in financing from Industrial Resources Strategic Investors, Cableway Investment, Xirong Shandao, and Sino-Singapore Group.

Founded in 2015, Hanyang Technology seized the high demand for courtyard environments among European and American consumers. In addition, smart service products have become increasingly popular. Therefore, it has been focusing on the design, research and development, production, sales and services of courtyard smart robot products since its debut.

With a firm commitment to vertical product segmentation, Hanyang Technology chose to enter the market with intelligent snow-clearing robots and established the snow-clearing robot brand Snowbot .

After hovering in the market for several years, Hanyang Technology has continuously increased its research and development efforts. So in 2022 , it created a multifunctional intelligent garden robot product - Yarbo , which meets more than 20 garden care needs of consumers, such as snow sweeping, grass mowing, and fallen leaves cleaning .

It was also in this year that Hanyang Technology began to enter the vision of capital and won angel round financing.

By 2023, Hanyang Technology had won three rounds of financing in one go , namely Pre-A, A and A+, of which the Pre-A round alone raised over 100 million yuan .

In the same year, at the CES, Hanyang Technology won 60,000 orders with its brand Yarbo, with a total order value of over 100 million US dollars .

Hanyang Technology is becoming increasingly successful in the market. After five rounds of high-value financing, it has undoubtedly become the startup company with the highest cumulative financing amount in the courtyard track.

Renjie Intelligence: Over 100 million RMB in Series A financing

In January, the photovoltaic intelligent cleaning robot Renjie Intelligent completed a round A financing of over 100 million yuan , led by Hengxu Capital, while Hillhouse Capital, the lead investor in the Pre-A round, continued to follow up .

Founded in 2019, Renjie Intelligent has only been in the smart home track for 5 years. After landing in Hefei, Anhui, it has been deeply engaged in the field of photovoltaic smart cleaning robots .

According to the information, Renjie Intelligent has a number of full-scenario intelligent photovoltaic cleaning robot products, which can be widely used in various photovoltaic power station scenarios such as deserts, mountains, water surfaces, and roofs.

Qichacha data indicates that there are currently 134 patents under its name , but according to public information, it has applied for more than 140 patents, including 84 invention patents .

Since its establishment , Renjie Intelligent has continuously expanded into new markets, and its core products have been used in 14 countries and regions around the world, including the Middle East, Latin America, China, and India. With the deepening of research and development and the expansion of the market, it has become the fastest-growing company in the field of photovoltaic intelligent cleaning in the world , and has also participated in the drafting of the industry's first product specification standard for photovoltaic dry cleaning robots.

In fact, this is the third round of financing for Renjie Intelligence .

In 2020, Renjie Intelligent completed its angel round of financing from Renfa Investment ; in 2022, Renjie Intelligent completed its Pre-A round of financing with a financing amount of tens of millions of RMB, and the investors were Hillhouse Capital and iFlytek Ventures.

Xiazhi Technology: Pre-A2 round of financing

In February, the smart cleaning robot brand Xiazhi Technology won the Pre-A2 round of financing from Ivy Capital. The funds raised will mainly be used for product research and development, channel construction, and overseas resource investment.

Xiazhi Technology was established much later than the above two brands. It was not until 2021 that it came out. However, in more than two years, it has completed two rounds of financing.

The last time was in the second half of last year , when Rongyi Investment, Hongnuo Venture Capital, and Haisong Capital jointly led the Pre-A1 round of financing. The specific amount was not disclosed, but it was as high as tens of millions of yuan , which means that the two rounds of financing amounted to nearly 100 million yuan.

Focusing on the two major technical directions of "intelligent service robots" and "AI+5G integration", this intelligent cleaning robot brand founded by ZTE founder Hou Weigui in Nanjing is planning commercial cleaning service robots, medical rehabilitation robots, and security inspection robots.

According to data, Xiazhi Technology’s team currently has a size of over 100 people, of which R&D personnel account for over 60%.

Different from general household scenarios, Xiazhi Technology's robot products are mainly aimed at commercial markets such as supermarkets , hotels , and office buildings . Therefore , it also launches indoor cleaning robots and commercial handheld floor scrubbers suitable for these scenarios . The specific core products are the Skywalker 50 indoor cleaning robot and the PilotOne commercial handheld floor scrubber.

Last year , PilotOne commercial handheld floor scrubber also obtained the EU CE-MD Machinery Directive and CE-RED Wireless Device Directive compliance certificates, becoming the first related product in China to obtain this certification.

Zhicheng Power: Series A Financing

In March, the smart pool cleaning robot brand Zhicheng Power announced the completion of its Series A financing.

Like Xiazhi Technology , it was also founded in 2021 and is also rooted in the field of intelligent cleaning. However, the core team of Zhicheng Power has a great background, and most of them have worked for super companies such as Microsoft, Xiaomi, and DJI.

In the second year of its establishment ( 2022) , Zhicheng Power launched its first swimming pool cleaning robot product, which received a warm response from the market and won millions of yuan in support on the crowdfunding platform .

With Europe and the United States as the main markets, and professional retail channels , e-commerce platforms and independent websites as the medium, Zhicheng Power 's products have achieved cumulative sales of nearly 100 million yuan .

Thanks to its smooth progress in the market, Zhicheng Power has repeatedly won recognition from capital and has obtained three rounds of financing, namely the angel round from Xiangfeng Changqing Investment in 2021 , the Pre-A round of financing from Qingliu Capital in 2022 , and the third round mentioned above this year.

Some people say that the popularity of the smart cleaning field has brought about an industry carnival . After all, it is not just a significant increase in revenue capacity, but the large-scale capital investment has proved it.

Billions of dollars of financing one after another

In addition to home cleaning, outdoor sports, entertainment and other fields, in fact, smart applications appeared earlier in some AR fields. From the industry perspective, AI, which is more popular with ChatGPT, has gradually penetrated into every field. The above is just a microcosm of the overseas investment in the first quarter of this year.

Other areas are also shining, with big investments coming one after another , such as:

Rokid: Nearly 500 million yuan in financing

In January, Rokid, an AR smart glasses brand under Lingban Technology, won the largest single strategic financing in the domestic AR field in recent years , a C+ round of financing of nearly 500 million yuan.

Founded in 2014, Rokid has received 12 rounds of financing in the past ten years .

XREAL: US$60 million in strategic financing

In January, XREAL, a consumer AR glasses brand under Tairuo Technology, announced the completion of a strategic financing of US$60 million , bringing its total financing amount to over US$300 million and its valuation to over US$1 billion.

IDC data shows that XREAL had already captured 51% of the global AR glasses market in the third quarter of last year .

Since its establishment ( 2017 ) , XREAL has won 10 rounds of financing . Alibaba , Kuaishou , Weilai Capital , Sequoia , Hillhouse , CICC Capital , iQiyi , Huachuang , and Everbright Holdings are all its investors .

Thunderbird Innovation: Hundreds of Millions of Financing

In March, consumer AR brand Thunderbird Innovation announced the completion of a new round of financing of 100 million yuan. In just one year , Thunderbird Innovation completed three rounds of financing , and has received a total of 5 rounds of financing since 2021, with a total amount exceeding 100 million yuan.

Bringing together talents from industry-leading companies such as Tencent, DJI, Meta, OPPO, and iQiyi, Thunderbird Innovations is actively expanding into overseas markets, focusing on the overseas e-commerce platform Amazon, and has offline layouts in many countries including the United States, Japan, and Australia.

Yushu Technology: Nearly 1 billion yuan in B2 round financing

In February, the intelligent robot brand Unitree completed a B2 round of financing of nearly 1 billion yuan, and has received a total of 8 rounds of financing.

As the world's first company to publicly retail high-performance quadruped robots and the first company to realize industry implementation, Yushu Technology has appeared in reports of authoritative media such as the BBC many times , and was also invited to perform before the 2023 US Super Bowl. Currently, its quadruped robot products account for more than 60% of global shipments , and its sales volume has been leading in the world over the years .

Micron 3D: First round of strategic financing of nearly 100 million yuan

In March, 3D printing brand Micron 3D completed its first round of strategic financing of nearly 100 million yuan.

Founded in 2016, Micron 3D has shipped more than 500 units so far. It is at the forefront of the new metal SLM equipment market in 2023 and ranks first in new market share in dental SLM equipment .

In 2023, the proportion of Micron's overseas 3D business will increase rapidly. Currently, Micron's 3D printing equipment has spread to markets such as Russia, India, and the United States .

Wellcome Technology: Pre-IPO round of financing of over 100 million yuan

In January, refrigeration equipment brand Wellcome Technology completed a Pre-IPO round of financing of over 100 million yuan , which was its first financing.

Through the research and development and sales of ice makers, compact refrigerators, freezers, ice cream machines, draft beer machines, sparkling water machines and other refrigeration equipment , Wellcome Technology's product market covers 70 markets including the United States, Canada, and Europe . It now occupies a leading position in the global household ice maker field .

Yizu: tens of millions of yuan in angel round financing

In January, Yizu, an outdoor energy storage brand founded in 2020, announced the completion of an angel round of financing of tens of millions of yuan.

It is reported that the founding team of Yizu is from major companies such as Huawei and Xiaomi . Currently, the company's portable energy storage products cover a variety of scenarios such as outdoor camping, outdoor work , and home energy storage .

Last November, Yizu's product M2000 raised over US$120,000 on an overseas crowdfunding platform.

Stealth Innovation: Tens of millions of yuan in B+ round financing

In January, the underwater robot brand Qianxing Innovation completed a B+ round of financing of tens of millions of yuan. It had previously completed six rounds of financing, with a cumulative amount of over 100 million yuan .

The core team comes from well-known manufacturers such as Huawei, BYD, CSIC, LG, and Foxconn . With its technology and experience from large manufacturers, Sneak Innovation has become a leading brand in the industry within 8 years of its establishment . Currently , 80% of Sneak Innovation's business is overseas , and its products are sold to more than 100 countries and regions around the world .

It is always said that the overseas capital circle is cooling down, but perhaps it is just under the backdrop of economic downturn. Investors are not as active as before, capital is no longer "carnivaling" but it has not disappeared, and at this time, overseas brands with technological barriers are more likely to be favored.

The second quarter of this year has just begun, and the venture capital circle is busy investing in overseas brands. For example, the commercial cleaning robot brand Qibo Technology has obtained tens of millions of yuan in Pre-A round of financing, and the small home appliance overseas brand Douhe Technology has obtained hundreds of millions of yuan in strategic financing.

Overseas brands are still emerging in an endless stream, but who can become the "potential stock" valued by the overseas venture capital circle ?

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