With many international students joining the game, is it really that easy for TikTok live streaming hosts to make money?

When Amazon was growing rapidly in the past few years, Amazon operations became a job-seeking target for many graduates, among which students majoring in English accounted for a considerable number.

As industry growth gradually slowed down, the demand for Amazon's operations also entered a bottleneck period. At this time, many people turned their attention to the recently popular TikTok.

If knowing English is just a plus for Amazon operations, then this skill is a must for TikTok anchors.

After returning from studying abroad, I live streamed products on TikTok

Before TikTok became popular, there were not many employment options for English-related majors. Apart from education or foreign companies, Amazon operations could barely be considered one.

Now that TikTok is gaining momentum, related positions are beginning to attract more and more attention. Even returnees from studying abroad want to get a piece of the pie. The overseas student A Q is one of them.

According to Ah Q, he has been looking for a job since he returned to China last year, but the current employment environment is indeed not optimistic. He has interviewed dozens of companies but could not find a suitable one because either the salary was too low or the experience did not match his/her job.

By chance, Ah Q learned about the position of TikTok anchor, and thought it would be free to try, so he contacted the other company. After getting the interview opportunity, Ah Q specially found several live broadcast rooms on TikTok to observe and learn, and wrote down some common words used by anchors.

With many years of experience studying abroad and fluent oral expression, A Q successfully got the offer and became a novice anchor who sells goods.

Ah Q said that the company he joined was mainly responsible for several TikTok sites in Southeast Asia. Although the time difference was not that big compared to Europe and the United States, the working hours were still concentrated at night, and staying up late to work overtime was common.

Generally speaking, Ah Q's working hours are from 8 pm to 12 am every day. During the live broadcast, Ah Q not only needs to repeat the various lines he has memorized in advance, but also has to respond to sudden questions from the audience. After 4 hours, Ah Q feels terrible after work.

After working for less than a month, Ah Q felt that his health was getting worse and worse, and finally he reluctantly asked his boss for resignation. "It seems that not everyone can do this job," Ah Q concluded.

The current situation of TikTok anchors: it is easy to enter the industry, but difficult to stay

Of course, some people chose to give up, while others gritted their teeth and persevered. Senior anchor Yangyang is a good example. On her social media platform, she recorded her entire journey from anchor to company partner step by step.

Like Ah Q, Yangyang is also an international student. He was an IELTS teacher before becoming a host, but due to the impact of the epidemic and the turmoil in the education and training industry, he eventually chose to change his career.

After a round of investigation, Yangyang chose to be a TikTok anchor because she felt that it was similar to the feeling of teaching people before. At first, Yangyang was an entertainment anchor who taught foreigners Chinese, and her income mainly depended on audience tips. Later, she transformed into an anchor who brought goods. Although her income increased, she also faced performance pressure.

Today, Yangyang has grown into a company partner. From the perspective of a person who has experienced it, Yangyang believes that TikTok anchor is a profession that is easy to enter but difficult to do well. First of all, being fluent in English is only the first step to enter the industry. What is more important is to understand the overseas cultural background and the speaking habits of overseas consumers.

Yangyang once found that there are many new anchors who are good at speaking but cannot understand the comments sent by users. The reason is that they do not understand the speaking habits of foreign users. Many foreigners are used to using abbreviations when typing. If they do not have overseas living experience, it is difficult for ordinary people to understand.

In addition, staying up late frequently is also a major reason for new anchors to quit. Due to the time difference, the live broadcast time in China is basically in the evening or even in the early morning. Although there is a saying that as long as the time is fixed and you get enough sleep during the day, it doesn’t matter if you stay up all night. But obviously not everyone can adjust such a biological clock.

Xiao Zhang, an international student, also worked as a live-streaming host for TikTok in the UK for a while . At that time, the company's main business was Amazon. Later, in order to expand its channels, they registered a TikTok store. The new team only had three people.

At that time, the live broadcast time was from 3 to 7 in the morning every day. Because there was no special room for live broadcast, the three of them simply tidied up the finance office and put various products on display to make it a temporary live broadcast room.

One of the three people was responsible for replying to user comments and monitoring background data, while the other two introduced the products in front of the camera. Due to lack of experience and lack of understanding of the platform's traffic recommendation mechanism, the number of viewers in the live broadcast room in the first few days was only a pitiful single digit, and sales were even worse.

After a period of time, not only was the physical strain unbearable, but the psychological blow was also great. In the end, the anchor and the boss couldn't stand it anymore and had to end it hastily.

From this experience , Xiao Zhang realized that there is still a certain threshold to achieve success on TikTok .

Amazon operations flock to TikTok

In fact, in addition to international students and English majors, Amazon operations are also the main force joining TikTok. Of course, in addition to anchors, TikTok also has many operations-related positions.

It is understood that Andy is the Amazon operations team leader of a Shenzhen technology company . However, the overall sales performance of his team has not been ideal in recent times. Including the team leader, the entire team has not received a decent commission for a long time and basically lives on the basic salary.

After some consideration, Andy thought that Amazon's bonus period was over and decided to change his track. After comparing many options, Andy chose TikTok, which has been very popular recently, and sent his resume to several companies of a certain scale. In the end, he only received a reply from one company, which was recruiting for a TikTok operation position, and the salary shown in the recruitment information was 8-12k.

After some communication, the other party said that I could come to the company to try it out first. After all, I had work experience at Amazon and should be able to get started quickly.

Amazon operator Xiao Huang also successfully switched to a TikTok celebrity position a few months ago, and his monthly salary exceeded 10,000 yuan in just three months. After sharing his experience on the social platform, many Amazon operators came to ask for advice.

Xiao Huang believes that now is TikTok's traffic dividend period. Even an inexperienced newbie can get a good commission as long as he can find a reliable company.

Judging from the current employment situation of TikTok, live streaming is probably the most difficult to enter, but if you can stick with it, the rewards you receive are also very considerable. The entry threshold for positions such as TikTok operations is relatively low, which is more suitable for Amazon operations or novices who want to change careers.

TikTok

Anchor

Bring goods