What is Awario? Awario Review, Features

Awario is a social media management tool that combines the tracking and analysis functions of mainstream social media platforms, news websites, blog platforms and other channels. Its main highlights are flexible Boolean queries (queries that connect terms using AND, OR or NOT operators), accurate data monitoring, in-depth analysis reports and powerful audience analysis.

Function

1. Tracking Leads: The uniqueness of the Leads feature is that it can identify potential leads on social media platforms based on user needs. It also supports tracking competitors and their audiences, analyzing their shortcomings, helping sellers improve and build their own advantages. In addition, this feature is also very convenient to operate. Sellers only need to enter the brand, product name, service description or competitor information to start tracking. The algorithm identifies potential customers through predictive insights, helping sellers better interact with target customers and increase their purchase participation.

2. Boolean Search: Boolean Search provides excellent customization when tracking brand-related information to ensure accurate tracking and notification. Here are different ways to use it:

(1) First, sellers can set which words do not need to be included in the text currently being tracked. This option is very useful when sellers are tracking other brands or other keywords.

(2) Another example of using Boolean search is to create a query that states which words can be included in the text and set other broad match keywords.

3. Analysis and Reporting: Awario provides rich data analysis for each content that sellers track. Sellers can track the quantity trends of relevant content, tweet delivery rates, top influencers, relevant content in different countries and regions, and user sentiment. In addition, sellers can easily compare their situation with their competitors. Comparative reports can help sellers identify the social or website sources of a large amount of relevant content from competitors, which is also helpful for sellers' own strategies to expand brand influence. In addition, these reports contain unlimited historical data, which means sellers can trace historical situations within the data range. Enterprise users can also generate their own brand reports using the white label option.

Support Network

Awario supports networks including Facebook, Twitter, Instagram, YouTube, Google +, Reddit, news, blogs, etc.

Partner Brands

Awario products are used by more than 2 million people from 173 countries and by many brands, some of the important brands are shown below:

advantage

1. Boolean search mode to set flexible queries and improve the accuracy of results.

2. The Influencer Report outlines the most influential people talking about your brand, competitors, or industry.

A free lead generation add-on for selling on social media.

Enterprise-grade analytics such as sentiment analysis, location and language breakdown, and unlimited historical data available on all plans.

cost

Currently, there are three types of charges for this tool:

1. Personal account: USD 29/month, USD 290/year.

2. Professional account: 89 yuan/month, 890 US dollars/year.

3. Enterprise account: USD 299/month, USD 2990/year.