New owner Shoptago announces permanent closure

Today, the new owner Shoptago released a notice on its official account that " Shoptago will not continue for the purpose of site grouping and will be permanently shut down ."

Currently, click "Create a Store" on the homepage of the new boss Shoptago official website, and the following page will be displayed↓

It is reported that Shoptago was officially launched in 2019 to provide services for cross-border e-commerce sellers. It is a website building platform under Lianya Network, a cross-border e-commerce website building service provider. It implements independent and rapid store opening for sellers of cross-border e-commerce vertical independent websites, and provides a website building platform with low threshold, fast access and high conversion. The new boss Shoptago links all the links required for cross-border sellers to operate, such as marketing, logistics, ERP, etc.

According to the introduction on the new owner Shoptago's official website, the platform has more than 12,000 independent stores, and 34 leading enterprises in Guangzhou and Shenzhen are platform users. In addition, the number of orders on the entire platform exceeded 150,000, and the platform's GMV exceeded 73 million.

In the announcement released today , the new owner Shoptago stated that due to the continuous increase in the proportion of non-compliant users on the platform, the phenomenon of station clusters and non-compliant operations has caused serious conflicts with the team's values. The shareholders' meeting resolved to stop the business operations of the new owner Shoptago's independent station building platform from now on .

The new owner Shoptago will permanently stop new user registration and services. For existing users, the new owner Shoptago has provided the following solutions:

(1) Continuously clear out users and their stores that violate the platform’s risk control rules;

(2) Users can apply to customer service for a refund of the monthly store rental, and they will refund the fees collected within 14 working days;

(3) Transfer the vertical site users on the whitelist who have received the notification to the Ueeshop service system and continue to provide services.

The editor also learned from the announcement that the new boss Shoptago team will all return to Ueeshop's service system , focusing on serving vertical independent site sellers, platform transformation sellers, and DTC independent site sellers for domestic brands going overseas.

This reminds me of another website building platform XShoppy, which just resumed registration at the beginning of this month. In November last year, it announced that it would no longer accept new seller registrations, shifting its strategic focus to back-end services and supply chain ecosystem capacity building, and shutting down more than 3,700 illegal stores in more than four months of rectification and cleanup.

As the new owner Shoptago mentioned in the announcement, the influx of non-compliant sellers has seriously damaged the long-term value of the platform and brought great operating risks. Sellers should also always adhere to compliant operations and not give up long-term development for the sake of immediate interests.

New owner Shoptago

Independent website

Illegal operation