After three years away from overseas exhibitions, these domestic brands "fight against the epidemic and move forward" and collectively appear at the top international beauty exhibitions

Recently, Alibaba International Station teamed up with 10 Chinese beauty brands including Winner Medical , Ounojie, and Jie Ruimei to appear at the world-renowned Bologna Beauty Show Cosmoprof in an innovative exhibition format that integrates online and offline operations .

(Photo: Cosmoprof , the internationally renowned beauty exhibition in Bologna, Italy )

It is understood that Cosmoprof Bologna has a history of more than half a century and enjoys a high reputation in the global beauty industry . It is held regularly every year at the Bologna Exhibition Center in Italy . Today , Cosmoprof Bologna has become an important event in the beauty field that attracts worldwide attention , with visitors from more than 140 countries and 2,700 exhibitors and brands.

1. Online + offline, a new approach to overseas exhibitions in the post-epidemic era

Connecting online and offline is no longer just a domestic phenomenon. This time , in conjunction with the Cosmoprof professional exhibition , Alibaba International Station brought 10 major Chinese beauty brands to the exhibition site , turning invisible goods into visible and tangible product exhibitions and trial experiences for B2B cross-border e-commerce. At the same time, the exhibition site was equipped with multiple large LED screens and touch screens, enabling remote connection with professional buyers in the field of beauty and personal care in Europe :

(Photo: Alibaba International Station brought 10 major Chinese beauty brands to participate in Cosmoprof )

With VR   Showroom, using 3D space modeling technology , 1:1 real scene restoration of the sample room, model room, and production line of participating brands , through technology , buyers far away in Italy can observe the company in person, understand the technical strength , and obtain real-time product information in the exhibition hall. Not only that, buyers only need to scan the code with their mobile phones to realize the technology VR real scene to see the factory, select goods and negotiate business. If the buyer is satisfied with the experience, he can also initiate a one-click audio and video connection to achieve zero time difference face-to-face with the boss, allowing professional buyers to directly find the source supplier and face the decision maker, making the decision-making chain shorter and more efficient.

(Note: With the help of VR   Showroom, overseas buyers can observe the company in person )

" We haven't seen Chinese merchants for a long time since the outbreak. This time, I was very surprised and very efficient to see Chinese merchants at the exhibition, and to visit factories online and connect with Chinese suppliers via video . I am amazed by the development of Chinese beauty brands and products. " said an overseas buyer participating in the Cosmoprof beauty exhibition .

At the same time, Chinese beauty brands also created their own exclusive solo exhibitions on Alibaba International Station. Through super star brand pulse brand marketing activities, they used a new way of " cloud exhibition " , showing the company's strength, brand advantages, technological innovation, and service capabilities in 360 degrees. The buyer's route layout on the site and special marketing strategies such as "0 yuan for samples, bulk purchase specials", and off-site brand joint marketing, the number of online buyer visits in three days reached hundreds of thousands. At the same time, through the integration and linkage of online and offline methods - live factory visits, face-to-face BOSS, and zero time difference for buyers, business relationships were quickly established with online professional buyers. During the exhibition, the number of online high-quality buyers obtained by participating brands increased by 120% month-on-month.

(Photo: Chinese beauty brands have created their own exclusive solo exhibitions on Alibaba International Station )

In March last year , Alibaba International Station created the "Super Star Brand" as a booster for Chinese corporate brands to go global, which has received widespread attention and recognition from overseas buyers. At present, the "Super Star Brand" has become an important "battlefield" for many domestic brands to go global , covering multiple industries such as beauty and personal care, home furnishings, consumer electronics, and machinery. This time, the linkage with Cosmoprof is one of its innovative measures to help domestic brands go global, and it is also a key part of Alibaba International Station's digital brand overseas solution.

2. Domestic brand WenJian Medical has attracted much attention from overseas buyers and has achieved great success online and offline.

Among the super-star brands participating in the "online exhibition", Winner Medical has gained a lot . It is worth mentioning that Winner Medical is the parent company of the well-known domestic brand Pure Cotton Era . On the road to brand expansion overseas , Winner Medical has been exploring diversified ways .

At this exhibition, Winner Medical received the favor of many overseas buyers from the United Kingdom, Germany, Italy and other countries, and received nearly 200 professional buyers in 3 days. The exhibitors experienced Winner Medical's cotton soft towel products on site , visited its factory thousands of miles away through the star brand super exhibition, 3D exhibition hall and live interaction , and also video-linked with Winner Medical Winner's business manager for in-depth negotiations. They had a very comprehensive understanding of Winner Medical and highly recognized its independently developed "all-cotton spunlace non-woven fabric process". With nearly 20 years of research on cotton fabrics, Winner Medical has developed a new production process, which is to directly use natural cotton to produce all-cotton spunlace non-woven fabrics. This production process has been patented in more than 50 countries and regions around the world , and its good quality has been widely recognized by the international medical community and the beauty and personal care field .

(Photo: Winner Medical interacts with overseas buyers at the Cosmoprof exhibition site during a live broadcast)

At the same time, WenJian Medical's online solo exhibition was also launched, and through the promotion of super star brand activities, it fully demonstrated the brand strength and technological innovation advantages, and received widespread attention from online buyers. The number of buyers visiting the store increased by nearly 6 times year-on-year. At the same time, through B2B special marketing strategies such as "0 yuan sample, bulk purchase special discounts", and zero time difference boss face-to-face, targeted attraction of online high-quality buyers increased by nearly 4 times year-on-year.

As the epidemic continues and the international trade environment is complex and changing, it is of great significance for Superstar Label to build a new channel to showcase its brand strength to the world. We believe that with the leading digital products and services and exclusive brand marketing scenarios of the international site, it will help more Chinese companies to break through the digital brand overseas and win competitiveness and reputation in the international market.

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