Wish announces 6 types of women's underwear trend products dominate the sales list TOP3

At the turn of spring and summer, it is the season for clothing categories to sell well. In this hot selling season, what are the selection trends of women's clothing categories on the Wish platform that you must know?

1. Women's clothing is hot in Europe and America, with great development potential

Currently on the Wish platform, apparel products are one of the top three categories on the platform. In the apparel category, the United States, the United Kingdom, Canada, Germany, and France are the top five markets for sales of this category; dresses, hoodies, swimsuits, underwear, tops, and sportswear are the five most sold sub-categories of the apparel category in recent times; underwear, home clothes, sportswear, and plus-size women's clothing are potential products.

Overall, the women's clothing category has great development potential. The average customer unit price of women's clothing is about 30% higher than the average customer unit price of the platform as a whole; the average click-through rate of women's clothing products is also slightly higher than that of the platform as a whole.

Category trends and category data have always been key information for product development and operations. Dresses, tops, plus-size clothing, sportswear, jeans, swimsuits, underwear and other popular women's clothing sub-categories are popular trends this year.

2. Analysis of the popular trends of women's clothing subcategories

Dresses are one of the most popular and best-selling categories in women's clothing. In March this year, summer dresses as a single category has already entered the top 10 categories of clothing sales, and the sales of sleeveless dresses and long-sleeved dresses also ranked in the top 20. At present, the popular trends of dresses include: bright colors, refreshing and bright fluorescent lime color, attractive orange color, etc. In the post-epidemic era, people need to show their personality and self-expression more.

For women's tops, special attention should be paid to color and design. Among them, V-neck and oversize are the hot selling keywords this year. In March, V-neck clothing was already the 11th best-selling product in the clothing category. Currently, y2k elements are extremely popular. As the temperature rises, tube tops, crop tops, butterfly pattern elements, etc. are also showing a trend of popularity.

The change in aesthetic trends in recent years has made plus-size clothing a new force. Platform sales data shows that April to July is also the peak season for plus-size clothing sales. Plus-size tops are also a more obvious trend in recent years, and dresses that can better highlight the charm of women's figures are also more popular products in plus-size clothing. The popular trends of such products this year include low-cut, V-neck, one-shoulder, floral and other elements.

Sportswear has always been an important type of clothing products. Affected by the epidemic, more and more consumers will choose to wear comfortable sportswear when working from home or exercising outdoors. Among them, yoga-style clothing is particularly popular. According to the data from the Wish platform, as early as March this year, yoga pants were already the top 20 products in the platform's clothing category. For sportswear, tie-dye, wide waist, matching pockets, seamless and other elements are also particularly popular trends this year. The International Yoga Festival in June every year is the peak sales season for yoga-style clothing.

Denim clothing is not seasonal! Denim is popular all year round and easy to match, making it a hot-selling clothing item every year. In women's denim clothing, in addition to classic products such as dark blue and washed blue, there are more abundant colors and styles, such as ripped, camouflage, lace laces, color matching and other styles. In terms of style, in addition to the classic straight tube, there are also wide-leg versions, denim shorts, tights and other styles.

How popular are underwear products on the Wish platform? It is a regular in the top 3 sales of clothing products on the platform; and swimwear will also reach its sales peak in June and July. Swimwear and underwear are lighter in weight and cost less to ship, which is one of the reasons why these two types of products have been hot-selling. For swimwear and underwear products, more emphasis is placed on style and popular elements, real-life try-on materials, and pictures and texts that show the confident and sexy aesthetic style of Europe and the United States will have a good effect. In addition, although the hot sales of swimwear will not last until the summer, it is still recommended that merchants start related product development in January so that there is more time to lay the groundwork for product operations.

In addition to the above subcategories, the trends for suits, skirts, sweaters, accessories, etc. are as follows:

● Casual suits are suitable for both home and outings, and can also create a sexy and charming style.

● Skirts highlight individuality and meet the different needs of the latest Generation Z people. The styles can be slim-fitting, hip-hugging, miniskirts, floral prints, etc.

● For knitted sweaters, the application of sweater craftsmanship focuses on creating a refined and high-end feel. The style can be enhanced through exquisite hand hooks, light luxury beads, sequins, romantic prints and other craftsmanship techniques.

● For accessories, it is recommended to develop jewelry in multiple combination sets.

In addition to clothing categories, the development trends of hobby products are also a matter of great concern to everyone.

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