Surpassing Shopee and Lazada, Indonesia's Tokopedia ranks first in visits!

Indonesia's Tokopedia platform has been catching up and has once again demonstrated its strength!

When it comes to e-commerce platforms in Indonesia, many people think that Shopee and Lazada must be at the top. Indeed, Shopee and Lazada are well-known in Indonesia and even in Southeast Asia.

However , since the beginning of 2021, Indonesia's Tokopedia platform has begun to gain momentum, with its popularity and reputation rising sharply, and has been welcomed by more and more local people, which is reflected in the data.

During January 2021, SimilarWeb data showed that the number of visits to Indonesian e-commerce platform Tokopedia successfully surpassed Shopee and Lazada, accounting for 32.04% of the Indonesian market traffic.

After that, Tokopedia continued to make efforts, and as of the first quarter of 2021, Tokopedia is still the "champion" of the e-commerce market in Indonesia.

In the first quarter of 2021, Tokopedia's traffic share has increased to 33.07%, with monthly visits reaching 126.4 million and monthly unique visits reaching 38.93 million. The gradual growth of Tokopedia's data has made its position in the Indonesian e-commerce market industry more solid.

Shopee followed closely behind, with a traffic share of 29.73% in March 2021, down from 29.78% in January 2021. During January to March 2021, Shopee had 117 million monthly visits and 35.74 million monthly unique visitors.

Meanwhile, Bukalapak, Lazada, and Blibli occupied the third, fourth, and fifth spots respectively.

As of March 2021, Bukalapak 's traffic share was 7.79%. In the first quarter of 2021, Bukalapak had 31.27 million monthly visits and 12.83 million monthly unique visits.

Lazada 's traffic share in March 2021 was 7.45% . From January to March 2021, Lazada's monthly visits reached 28.2 million, and the monthly independent visits were 11.22 million.

Blibli , which ranked fifth , had a traffic share of 4.86% in March 2021. In the first quarter of 2021, Blibli's monthly visits reached 18.52 million, while the monthly unique visits reached 9.64 million.

This data is also a recognition of Tokopedia's efforts over the years. Tokopedia frequently launches promotional activities during major festivals to attract more new users and traffic. It is not difficult to see that the Tokopedia platform is full of energy and will work towards higher goals in the future. The potential is still huge.

Indonesia

Tokopedia