TikTok has made small sellers quickly gain orders on Amazon

Against this backdrop, a huge auto parts market has been created, and driven by huge demand, many big sellers in related segments have emerged.

With monthly sales of over 5,000 on Amazon, a towel is a best-seller

In the United States, labor costs are very high, which has cultivated the habit of local people to do things by themselves. They usually do house repairs by themselves, and vehicle maintenance is even more of a piece of cake. Many Americans will have a set of car maintenance kits at home.

With the advancement of technology, current car-related product brands often add strong technological elements to their products in order to attract people's attention. However, Blackline car care, a brand focusing on cleaning products, has done the opposite and turned a seemingly ordinary towel into a popular product specifically for cleaning cars.

After searching the brand keywords on Amazon, it is easy to find various products under Blackline car care. Among them, a black towel stands out from the many products.

Information shows that this towel is priced at US$29.99, has 318 reviews, an overall score of 4.7, and sales in the past month have reached 5,000+, making it the store's star product.

In the product information section, it says "This will be the last towel you will ever need. Our original microfiber fabric greatly improves the towel's water absorption and quick-drying efficiency, and can absorb 6 times its own weight in water."

From the description, we can see that this towel does have some "black technology", but this cannot explain why it suddenly became popular. You must know that there are quite a few towels on the market that can achieve similar effects.

After careful observation, Yien.com discovered the "secret" of its popularity.

In the first picture of the product, there is a small logo that says "Viral on TikTok". Apparently, after this towel became popular on TikTok, it also boosted its sales on Amazon stores.

Selling millions of dollars in 30 days on TikTok

Recently, a video of a cleaning towel has become popular on TikTok, with over 10 million views for a single video. This towel is from the brand Black car care.

After searching, it was found that the video was only 8 seconds long and the content was very simple. There was only one person, a car and a towel. After sprinkling water on the car, the man picked up the towel and wiped it lightly, and the water stains on the car completely disappeared, forming a sharp contrast with the places that were not wiped.

It's just such a simple video, but it has received over 400,000 likes and more than 2,000 comments on TikTok. The top comment reads: "Please restock as soon as possible!" This is enough to show consumers' enthusiasm for this towel.

Data shows that the unit price of this absorbent towel in Blackline Car Care's TikTok store is $19.9, and there are also two-piece and three-piece combination purchase sets. In October this year, these three specifications of towels sold more than 20,000 pieces, and the total sales are estimated to reach one million US dollars.

Currently, Blackline Car Care's official TikTok account has attracted more than 110,000 followers and received more than 3 million likes. In the introduction column of the homepage, Blackline Car Care also posted a link to its official website, which can be said to not give up any opportunity to attract traffic.

When you click on the official independent website of Blackline Car Care, you will be instantly attracted by its black theme. After all, its main users are probably men, and this kind of design style is indeed in line with the general male aesthetic.

In the best-selling product category of the official website, this absorbent towel still ranks first, in addition to related products including air fresheners, foam guns and cleaning agents.

It is worth noting that the price of this absorbent towel on its official website is lower than that on Amazon and TikTok, at only $14.99. From the brand's perspective, this certainly makes sense.

First of all, the items sold on their official websites do not need to be deducted from the platform's commission, so they naturally have more initiative in pricing. In addition, through lower prices, brands can attract some consumers to their own websites to place orders, making it easier for them to develop into long-term customers in the future.

The most important thing is that the brand’s official independent website is not restricted by the platform, and all accumulated traffic can remain in its own hands, without losing previous accumulation due to relevant changes in platform policies.

Blackline Car Care's explosive success has given some inspiration to many sellers, especially those selling car-related products. For sellers of car products, TikTok's short video model and traffic mechanism seem to be perfectly suited for the promotion of car products.

In addition to Blackline Car Care, many automotive supply brands have become popular through TikTok.

Brands that have become popular on TikTok

In June this year , a car screen brand Hieha Carplay suddenly became popular, selling more than 40,000 units in just over twenty days, with the highest daily sales reaching 3,900 units.

According to the data, the main source of Hieha Carplay's explosive traffic comes from the continuous output of celebrity videos. Among them, a celebrity with only more than 300 fans has a single video playback volume of over 2 million.

In addition to Hieha Carplay, another emerging car mount brand, lisen.tech, also achieved a blowout in a short period of time through TikTok.

Data shows that lisen.tech only joined TikTok in November last year. In just one year, it has accumulated more than 50,000 followers and launched a number of popular videos, one of which has received 12.7 million views and 148,400 likes.

Data show that the automotive parts market will reach US$526.34 billion in 2024. It is expected that by 2031, the market size will increase to US$807.77 billion, with a compound annual growth rate of 5.50% between 2024 and 2031.

Against this backdrop, there will undoubtedly be more new sellers rushing into the automotive supplies market. When there is less brand accumulation in the early stages, TikTok may be a good tool for sellers to achieve a cold start.

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