The B2B market is developing rapidly. Current players in India's B2B e-commerce market include Amazon , Flipkart , and Udaan. Ashish Jhina, co-founder of Jumbotail, said : “B2B platform Jumbotail , which connects kirana stores and supermarket brand manufacturers, hopes to add 200,000 kiranas by the end of the 2021-22 financial year, a 2.5-fold increase from the current base of over 80,000.” He said that before the outbreak, the number of kiranas on the platform was about 30,000-35,000, and now, the platform provides services for more than 80,000 kiranas. By the end of fiscal year 2021, our goal is to provide services for 200,000 kiranas in India. Jumbotail was founded in 2015. Ashish Jhina said that since the outbreak of the epidemic, more than 300 new brands in the FMCG and essential categories have joined Jumbotail platform. Jumbotail has also doubled the product portfolio of its own brand Jumbofarms to provide retailers with continued availability and quality during the pandemic. Two out of every three retailers on the platform purchase at least one Jumbofarms product every month. The startup has now expanded beyond Bengaluru to 13 cities in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Punjab, Chandigarh, and over 50 Tier III and IV towns in Uttar Pradesh, Uttarakhand, Haryana, Bihar, Jharkhand, Punjab, Himachal Pradesh, Jammu and Ladakh. Ashish Jhina added that the pandemic has permanently changed retailers’ behavior and the company has seen a 50-100% growth in the number of retailers buying on the Jumbotail platform in categories such as biscuits and snacks, healthy drinks, tea and coffee, soaps and home care, indicating increased consumption at local kirana stores during the social lockdown . According to RedSeer, the Indian retail B2B market will expand at a compound annual growth rate of 10% to reach $1.3 trillion by FY2025 . Flipkart last month reported a threefold increase in e-commerce adoption among kirana members for its wholesale business, which it launched in September last year after acquiring the wholesale business of Walmart India . India B2B |
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