50,000 orders a day, FunPinPin2.0 unlocks the password for building an independent website

In the independent station track, the daily orders of the best sellers and the sales share of self-operated stations continue to hit new highs, and the excellent independent station's ability to attract money has impressed many sellers. However, there are many chaos in the industry, such as mismatched goods and illegal operations leading to store closures. If sellers want to seize the trend and continue to make money, they must make independent stations a long-term sustainable business.

With 50,000 orders a day , the independent website has become a cross-border money-making beast

For cross-border sellers, it is very necessary to expand sales, establish brands, and accumulate private domain traffic through independent websites.

In the first quarter of this year, Jihong Co., Ltd. achieved a revenue of 1.178 billion yuan through independent website sales , of which the precision marketing cross-border e-commerce business (To C) achieved a revenue of 635 million yuan, an increase of nearly 1.4 times year-on-year; in the second quarter, the overall order scale of Jihong's cross-border e-commerce business increased significantly, and the number of orders reached a maximum of more than 50,000 orders per day.

It is not just the independent site sellers with strong genes who are in the market. Compared with the limitations of platform sales, sellers who need to strengthen their brands and walk on two legs also have a high recognition of independent sites. Xiang Lehong, chairman of Lechuang, once said: "Independent sites must be established."

As the vanguard, industry giants are scrambling to make layouts, and some of them have made good progress. In 2020, Aosen's revenue was 3.46 billion yuan, of which the independent site improved customer experience through technology investment and achieved rapid growth; in the first quarter of this year, Leckey's independent site sales increased by more than 8 times year-on-year, with gratifying performance.

In this wave of independent station dividends that started last year, it is not just the big sellers who benefit. A Shenzhen seller entered the independent station in 2019 and achieved profitability at the end of the year. Last year, under the epidemic, the store's sales increased by more than 300%. "In 2021, the independent station may erupt at any time. Whoever can stand on the crater in time may be able to soar into the sky." The seller said.

Capital has keenly sensed the potential of independent websites. As the size and sales volume continue to grow, many independent website sellers in the industry have received investment, and good news has been coming in recently.

In March, Nanjing women's swimwear brand Capeshi received more than 100 million yuan in strategic financing; in April, fast fashion clothing brand "Xike" completed a $50 million Series B financing; in May, Nanjing clothing and home furnishing brand Lilysilk completed a tens of millions of RMB A+ round of financing. Among them, Lilysilk, which focuses on silk clothing and home furnishing products, was first sold overseas through third-party channels such as Amazon, and currently the sales proportion of independent sites has exceeded 60%.

Independent websites are gaining popularity, but sellers need to be more cautious amid the chaos

As the sales share of independent websites of cross-border sellers continues to rise, independent websites are in full swing, and many sellers are considering making plans . The demand for independent website building service platforms such as FunPinPin has increased significantly. However, before cross-border sellers consider entering the market, they should think carefully, make careful plans, and hit the target at one stroke.

Looking at the big independent websites in the industry, SHEIN, Banggood, Xike, etc. have been operating for several years. These big sellers have proved to the industry that independent websites are very professional and are long-term businesses. The era of making quick money is over.

When talking about the era of making quick money with independent sites, we have to mention the initial site group model. This model usually adopts typical traffic thinking, quickly testing hot products at extremely low prices, allocating one to a dozen products to a site for testing, and deciding on the next investment based on the data performance. If the product performance is not good, the store will be closed directly and then the account will be changed for testing.

The profits of the site group model are very considerable. Many big sellers have increased their annual revenue from a few million to billions in just two or three years. Their myth of making money has attracted a large number of new sellers to enter the market. As the number of new sellers increases, the number of non-compliant players has also gradually increased, giving rise to more chaos. A large number of new sellers only consider sales and profits, but do not consider product quality and user experience. There are even problems such as goods not matching the description and non-delivery.

The non-compliant operations of these sellers are actually a kind of "fraud". They are operating in the gray area and seeking a way to make quick money. This approach has disrupted the development order of the independent station market, and relevant supervision has also followed.

Since the beginning of 2020, Shopify has begun to "strangle" non-compliant site group sellers on a large scale. A group of sellers were "cleaned out". According to industry insiders, more than 200 accounts of a Guangdong independent site seller were blocked.

On the other hand, in order to reduce problems such as non-delivery and non-matching goods, some advertising platforms have changed their algorithms. According to sellers’ feedback, after the algorithm change, some sensitive products and counterfeit and shoddy products cannot even be advertised. The conversion rate of advertising for a Putian independent station seller dropped significantly, resulting in a loss of hundreds of thousands of yuan in a short period of time.

The practices of non-compliant sellers backfired, and many people lost the quick money they had made before. An industry insider lamented: "People who do not abide by the rules and exploit loopholes in the platform can only make small or quick money in the short term. After the platform policy changes, they will inevitably pay back the money in the form of tuition fees."

On the contrary, sellers who abide by the platform rules can do better, have higher conversion rates, and win more orders. Sellers who do not cross the red line and take steady steps can develop in the long run .

Let independent website sellers do sustainable business, FunPinPin2.0 is coming soon

As the cross-border e-commerce industry has developed to this day, the era of making quick money has passed. To a certain extent, slow is fast. This coincides with FunPinPin's business philosophy.

FunPinPin is a website building service platform focusing on the independent website field. It provides Chinese sellers with a one-stop solution from website building to marketing. It has now served more than 100 small and medium-sized cross-border e-commerce sellers, becoming a new starting point for cross-border people to open up the international market.

In terms of technology, website building is simple and easy, the website opens in seconds, and products can be imported with one click; in terms of investment, FunPinPin's rent is as low as US$15/month, and the commission is only 0.3%. Recently, there is a promotion activity of building a new website in June, free of commission and rent until the end of the year , allowing sellers to quickly start operations at 0 cost; in terms of marketing, relying on Papaya Mobile's 13 years of experience in cross-border e-commerce, it has a professional optimization team to provide advertising services, which can effectively improve conversion rates and strive for unlimited accounts for stable entities; in terms of service, FunPinPin provides localized one-on-one guidance and assistance without time difference, and responds quickly to customer needs.

At present, FunPinPin has completed the comprehensive upgrade of its products and services. On June 16, FunPinPin 2.0 will be officially released. At that time, senior people such as gold medal sellers, Google China Digital Marketing Solutions Agent Management Department Business Director, Facebook Channel Business Director, etc. will share their experiences with sellers. The press conference will also give away surprise gifts such as MIX FOLD Xiaomi folding screen mobile phone , exquisite souvenirs and mysterious gift bags.

The limited-time benefit "Gold Digging Plan" at the FunPinPin press conference has also been released. The plan consists of two parts:

1. On-site signing surprise gift package:

New customers who register and sign a website building contract at the launch event on June 16 will receive a variety of surprise prizes including advertising subsidies, commission/rent reductions, professional website building service packages, etc.

2. Online Ecosystem Discount Package:

In order to realize industry resource sharing and accompany sellers in their growth in all aspects, FunPinPin has linked up with independent station industry ecological partners, including leading companies in various fields such as ERP, acquiring, logistics, and distribution, to jointly send out preferential gift packages. From June 16th to June 18th, sign up in the FunPinPin online community to receive a super surprise gift package jointly built by multiple companies.

To join the community, scan the FunPinPin assistant QR code at the bottom of the invitation link interface and add the assistant’s corporate WeChat account to join the group.

Recently, the epidemic in South China has concerned every Chinese. For this press conference, FunPinPin is always prepared and has made emergency plans:

1. The press conference site will strictly follow the epidemic prevention regulations and take corresponding measures;

2. If the offline meeting cannot be held as scheduled, the press conference will be postponed or converted to an online live broadcast. If there are changes or adjustments due to force majeure, we will inform the registered sellers one by one as soon as possible, so please rest assured to register!

FunPinPin is willing to overcome difficulties with you and bravely cross borders! Scan the QR code below or click "Read More" to sign up for this press conference.

Independent station, big sales