AliExpress' "Super Explosion Day" is still in trial operation, and some merchants have quickly exploded in orders

Last week, news broke that AliExpress was trying out a new method called "Super Explosion Day". Reporters learned from several of the first merchants who tried Super Explosion Day that the sales volume exceeded expectations.

According to internally leaked investment promotion information, "Super Explosion Day" gathers traffic and resources to provide merchants with more certain order bursts in a simpler way. It is a key project launched by AliExpress this year to reshape the traffic and explosive product mechanisms .

Merchant 1: Merchants born after 2000 personally experienced “rocket-like” order growth

The store opened in February , products were launched in March, and sales exploded in April. Peng Ruixiang, a cross-border newcomer born in the 2000s , happened to catch up with the trial run of AliExpress' "Super Explosion Day". In more than two months, he experienced rocket-like growth .

" At present, the ' Super Explosion Day ' is very helpful to new merchants like me. I personally feel that it is a shortcut . Our store has achieved a counterattack from 0 to 1 in 2 months . " Peng Ruixiang admitted that he was quite confused when the waiter invited him at the beginning, but later learned that this was the main gameplay promoted by the platform this year. After trying 1 or 2 products in the early stage , he found that the new gameplay had stable order volume. Four thousand items of goods were prepared for the "Super Explosion Day", and they were quickly sold out. Next, we should increase investment. Because "the volume is quickly increased , it is really worry-free! "  

Merchant 2: After successful registration, we easily received over 1,000 orders per day

Another merchant who has tried the "Super Breakout Day" is CWRAPPING, which has been developing on AliExpress for more than ten years and has witnessed the development and rise of China's cross-border e-commerce. A few years ago, through gradual exploration, CWRAPPING found the vertical market of auto parts and motorcycle parts, and its GMV has been rising all the way, breaking through 18 million on AliExpress in the past year.

Years of companionship experience have also made them very familiar with the pulse of cross-border platforms such as AliExpress . In March this year , Lynn, a cross-border e-commerce partner of CWRAPPING brand, learned about the impact of AliExpress's "Super Breakout Day" on the platform's explosive product traffic mechanism. She resolutely decided to increase investment and signed up for three consecutive "Super Breakout Day" activities.

" We are one of the first-hand witnesses of the new business that AliExpress is promoting . After we registered and won the bid, the new product sales quickly climbed from an average of 100 orders per day to 500 orders, and then rushed to an average of 1,000 orders per day. The effect of the 'super outbreak day' on new products exceeded my initial expectations, and I can even say that it was a bit of a surprise . " said Lynn, a cross-border e-commerce partner of CWRAPPING brand .

Figure: CWRAPPING actively prepares for the super outbreak day

Currently, Lynn is in close communication with other partners to increase inventory around the explosive product mechanism and continue to invest more new products into the "Super Explosion Day".

According to internal information from AliExpress ,   "Super Outbreak Day" will be officially launched in May and is still in the trial operation stage. All managed products can sign up to participate.

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