Shopee 11.11 promotion ends, with the number of goods sold by tens of thousands of cross-border sellers increasing by more than 10 times

November 14, 2022, China - Recently, the leading e-commerce platform Shopee announced the successful conclusion of the 11.11 promotion. On the day of the promotion, the number of goods sold by tens of thousands of cross-border sellers increased by more than 10 times compared with usual days. Strong cross-border categories such as mobile phones, tablets and accessories, women's clothing, home life, beauty, and fashion accessories are hot in Southeast Asia and Latin America. New cross-border sellers performed particularly well in the segmented track. The number of goods sold in categories such as small appliances, clothing and outerwear, pet food, and kitchen utensils increased by more than 50 times compared with usual days. At the same time, Southeast Asian consumers have shown great enthusiasm for domestic brands, and the number of goods sold in the cross-border Shopee Mall has increased to 7 times that of usual days.

As an annual online shopping feast, this year's 11.11 promotion Shopee continued to give back to consumers with multiple benefits, and created a relaxing and enjoyable shopping experience for consumers through entertaining methods such as Shopee Live and Shopee Prizes. During the promotion, Shopee Live's views exceeded 1.5 billion, stimulating the purchasing power of cross-border store consumers to increase by 5 times.

Shopee strategically deploys sub-categories and joins hands with sellers in four major categories to meet the diverse needs of consumers

Faced with an ever-changing external environment, consumers hope to have greater control over their lives and tend to choose products based on their exact needs. Based on insights into the new industry ecology, Shopee continues to optimize its services and deploy professional teams around the four major categories of electronics, fashion, lifestyle, and fast-moving consumer goods to better support sellers in refined operations and fully meet consumers' personalized needs.

● Electronics: In the wave of digital life, domestic mobile phones, tablets and accessories continue to be popular

As a traditional cross-border advantage category, more domestic 3C electronic products are favored by consumers. On the day of the big sale, the number of mobile phone products sold increased by 13 times compared with normal days. Smart watches, wireless Bluetooth headsets and other products continued to be hot-selling. Baseus, Ugreen, Vention and other cross-border electronic hot-selling brands sold more than 80,000 products in total. Lenovo Audio, a well-known electronic brand, used Shopee Affiliate Marketing (AMS) to promote its products through influencers outside the site, and the number of orders during the big sale increased to 8 times that of normal days.

● Fashion categories: Women's clothing, accessories, and luggage remain popular, and differentiated product selection based on local conditions is the key

Based on the supply chain advantages, cross-border sellers are seeing a positive trend in women's clothing, accessories, luggage and other categories. Among them, sellers who focus on localization strategies based on the characteristics of consumer culture and aesthetics in different markets are particularly outstanding. Hangzhou Xihaige, a women's bag seller, focuses on fashionable and simple shoulder bags and wallets based on the search trends of the Philippine market platform, and uses Shopee Live to intuitively display product details and upper body shapes. On the day of the promotion, the live broadcast had nearly 10,000 views, driving the store's sales to 14 times the usual level.

● Lifestyle categories: Demand for quality life is rising, and outdoor camping products are growing strongly

People's increasing concern about the quality of life has driven the popularity of household products, pet products, and hobby entertainment products to continue to rise. On the day of the big sale, the number of products sold in the household products category increased by more than 4 times compared to normal days, the increase in pet clothing was as high as 7 times, and the number of products sold by the trendy cultural entertainment brand Pop Mart increased by 40 times compared to normal days. In addition, the recovery of outdoor scenes has led to an increase in demand for camping and other products. In the Thai market, which is in the peak camping season, the outdoor brand Camel Crown sold nearly 1,000 camping products on the day of the big sale. Tents and mountaineering bags were the most popular, and the number of orders increased by 10 times compared to normal days.

● Fast Moving Consumer Goods: Chinese cosmetics top the list of best-selling cosmetics brands in Southeast Asia, with on-site and off-site marketing driving consumption growth

Thanks to the increasing maturity of domestic cosmetics products, Chinese cosmetics have continued to show a good momentum in going overseas. The representative of beauty brands, Philippine Deer, once again topped the Shopee 11.11 Southeast Asian cosmetics category brand hot-selling list. The popular beauty brand Sacelady efficiently attracted traffic through the marketing matrix inside and outside the site, and the number of orders on the day of the big promotion exceeded 5 times that of normal days. Among them, the investment in on-site advertising reached 3 times that of normal days, and the investment-output ratio increased by more than 40%. The number of advertising orders on the entire site reached 4 times that of normal days, contributing nearly 30% of the orders; the Philippines site introduced abundant off-site traffic through Shopee x Facebook advertising (CPAS), with an investment-output ratio of up to 8 times, contributing nearly 30% of store sales.

With the support of domestic and overseas warehouses, we optimize the time efficiency and ensure the shopping experience in the peak season

During the promotion, Shopee's domestic and overseas fulfillment warehouse network helped more cross-border sellers reduce costs and increase efficiency and enhance competitiveness by upgrading system functions and optimizing warehouse operation processes. On the day of the promotion, the number of goods sold from the Nanning warehouse increased to 11 times that of normal days. The beauty brand LAMEILA actively prepared Nanning warehouse and made full use of the advantages of Nanning warehouse's shared inventory and flexible replenishment, and the number of orders increased to 16 times before the promotion. A lighting seller took advantage of overseas warehouse resources and conversion advantages, seized the Christmas peak season after successfully testing products through cross-border channels, prepared Philippine overseas warehouses in advance, and continued to optimize replenishment plans, and the number of orders exploded to 430 times that of normal days.

As the digital potential of Southeast Asian and Latin American markets continues to be unleashed, many cross-border sellers have made new breakthroughs with the help of this year's Shopee 11.11 promotion. As a leading e-commerce platform, Shopee will continue to optimize the one-stop cross-border overseas ecosystem, efficiently connect more sellers and consumers, and create more opportunities for Chinese products to go overseas.

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