Wildberries' new algorithm has achieved initial results, reducing sellers' fake orders by 70%

Wildberries' press office said that since the company introduced a new algorithm that allows tracking and blocking of "grey" promotional schemes on the platform, the number of sellers on the site brushing their own orders has dropped by 70% in one month.

Wildberries said it will continue to test and improve the company's new algorithm to further track and combat "grey" promotion schemes on the platform, including so-called fake orders. It is reported that within one month of the launch of the new scheme, the number of fake orders has been reduced by 70%.

This special algorithm can monitor sellers' transaction behaviors, such as orders and returns, delivery addresses, withdrawal amounts, analyze brand page activities, and conduct review content analysis. If a store is detected to have fraudulent behavior including "brushing orders", the algorithm will send the information to Wildberries' management department, which will decide what measures to take against the seller. Sellers who violate the rules will receive warnings and penalties from the department based on the scope and nature of the violation.

"Brushing orders" is the act of unscrupulous sellers purchasing goods from their own stores. As Wildberries said, "this behavior is expressly prohibited by the platform rules and quotation agreement." It is reported that this behavior is to improve the position of products in search results, write "fake" reviews, publish false sales statistics of products, and rate products and sellers higher, which is misleading to consumers. In addition, the "brushing order" behavior also puts small businesses and local small-scale producers in an unfair competitive situation.

At the same time, the company also pointed out that the vast majority of partners operate in good faith on Wildberries and will not artificially increase store and product ratings.

In mid-May, Wildberries announced that its security service department had discovered illegal promotion methods using external services in the market, which may have caused losses of about 650 million rubles to the market. Therefore, the company decided to block 300 sellers' accounts. Later, the company said that they had decided to unblock 60% of the accounts and resume cooperation between the two parties.

Wildberries

Fake orders