The most important part of the listing is probably the product picture. Many sellers take great pains to take an exquisite product picture, and even need to use professional equipment and photographers.
However, one seller did the opposite and relied entirely on PS to display his products. The crudeness of the product was discovered by netizens and posted online, causing it to go viral.
It is understood that a netizen named Julia first discovered this product and was stunned at the time. According to Julia, this product is a light blue dress with white spots. However, it is obvious from the picture that the dress is photoshopped, and even looks like a piece of dress graffitied. What is even more exaggerated is that the seller also advertised this product.
Julia said in the video: "I can't imagine what I would get if I ordered this dress! This dress looks like a child's doodle."
The video went viral on TikTok as soon as it was released, and has been viewed over 2 million times so far. In the video comments, many netizens were very interested in the dress and urged Julia to place an order to see what it actually looks like.
However, perhaps because the dress was so popular, when Julia wanted to place an order, she found that the product was out of stock. After some communication, the seller decided to get Julia a dress from another channel.
A week later, Julia finally received the "mysterious" dress. Under everyone's expectant gaze, Julia recorded an unboxing video for the dress. Surprisingly, the color and texture of this skirt are much better than expected. Many netizens said they were attracted by it and said they would place an order immediately.
"Oh my god! This is much better than I imagined. I want to get the same one!"
At the end of the video, Julia said that if you want to buy the same model, you can place an order from the link on her homepage. Currently there are two options: blue and green.
Although some people have questioned whether this is actually a marketing campaign jointly completed by merchants and internet celebrities, it is undeniable that this marketing method is indeed very creative and eye-catching.
In today's world where the internal competition in the clothing industry is so serious, it is very necessary for small and medium-sized sellers to work hard on marketing if they want to survive under the pressure of giants. Amazon listing TikTok |
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