What is Haipaike? HaipaikeReview, Features

Haipaike is a website under Hangzhou Yangtuo Network Technology Co., Ltd. It was founded in February 2015 and is a nationally renowned mother and baby platform.

About HiPaker

Haipaike is affiliated to Hangzhou Yangtuo Network Technology Co., Ltd., which was founded in 2015 by Zhao Chen, the founder of Tmall Global. Headquartered in Hangzhou, Zhejiang, it has brought together more than 100,000 maternal and child stores and more than 2,000 well-known domestic and foreign maternal and child brands. The current annual transaction volume has exceeded 5 billion yuan.

The founding team of Haipaike mainly comes from Alibaba. They are committed to bringing the latest brands, the latest knowledge, and the best consumption concepts from home and abroad to consumers in third-tier and lower cities through maternal and child stores across China, helping consumers complete consumption upgrades.

Features

1. Market coverage

The number of stores covered exceeds 200,000; the long-term retention rate exceeds 80%; and the annual transaction volume exceeds 15 billion.

2. Professional team

Founder of Tmall Global, senior sales executive at Alibaba, founder of Taobao Coin, early technical director of Juhuasuan, purchasing director of Bertelsmann, and director of Leyou’s own brand.

3. Capital support

It has been invested in by well-known institutions such as Yuanzhan Capital, Shunwei Capital, Fosun, Jointown, Anchor Equity Partners, and Hillhouse Capital.

Merchants join

1. Store Franchise

1. Overview:

(1) Currency advantage: The price of all categories of products is advantageous. Kao diapers and Wyeth Enfamil are available at good prices, and the Pigeon series are available at a minimum of 45% off.

(2) Advantages of overseas shopping: cross-border selection of high-quality products, authentic overseas products, rich product range and the latest validity period.

(3) Brand official authorization cooperation: Authorization cards are distributed to stores: Friso, Cow & Gate, Australian a2, etc.

(4) In-depth cooperation in controlling regions and prices: one store in each town, with super high gross profit.

(5) Special welcome gift for new members: upon registration, you will receive a red envelope exclusively for new members, as well as gift packages from premium brands such as Beingmate, Pigeon, and Braun.

2. Advantages

(1) Reduce the financial pressure on stores to purchase goods and change the store's purchase and sales model.

(2) Create online shopping malls and offline special zones to complete the transformation of the Internet O2O model.

(3) Establishing a store customer care system and other services to provide all-round business services and inject Internet genes into the traditional maternal and infant business model.

(4) Store customer management and precision marketing systems help small and medium-sized maternal and child stores to manage their consumers and reduce store operating costs.

2. Merchants Settled

1. Settlement process

Development History

-On February 28, 2015, Haipaike was officially established in Hangzhou.

-In April 2015, Haipaike was established and received millions of dollars in angel investment.

-On May 6, 2015, the 1.0 version of the Haipaike platform was officially launched for public beta.

-On September 23, 2015, the 2.0 version of Haipaike Micro Store was released.

-In December 2015, Haipaike received Series A financing led by Shunwei Capital and Yuanzhan Capital.

-On January 23, 2016, the Weixiaodian group buying service was launched.

-On May 27, 2016, the 2.0 version of the Haipaike platform was released, achieving thousands of counties and thousands of faces.

-In September 2016, the total monthly transaction volume exceeded RMB 100 million.

-In November 2016, won the second prize in the "Qiantang Star" Innovation and Entrepreneurship Competition.

-In 2016, Haipaike became a maternal and infant B2B2C platform with an annual transaction volume of 1 billion yuan.

-In January 2017, it received a US$25 million Series B financing led by Fosun Capital and Jointown.

-In May 2017, the company covered 50,000 physical maternal and child stores in 14 provinces across the country.

-In 2017, the total transaction volume exceeded 5 billion.

-In January 2018, the 2018 Merchant Conference was held.

-In March 2018, the company completed a US$50 million Series C financing round jointly invested by Shunwei Capital, Jointown Pharmaceuticals Group, Fosun International and Yuanzhan Capital.

-On November 21, 2018, Haipaike and Bayer Australia reached a strategic cooperation.

-On December 20, 2018, Haipaike’s year-end carnival sales exceeded 200 million yuan.

-On December 22, 2018, Haipaike won the Golden Mango Award for the Most Innovative Enterprise of 2018.

-In December 2018, Haipaike’s annual transaction volume exceeded 10 billion.

-On January 7, 2019, Haipaike’s 2019 Family Plan was launched.

-On January 9, 2019, Haipaike won the Best Maternal and Infant Service Provider of 2018 by Maternal and Infant Industry Observation.

-In April 2019, Haipaike reached a strategic cooperation with Beingmate and became the agent of Beingmate's Children's Enjoyment series.

-In December 2019, Haipaike received USD 100 million in Series D financing, which will be mainly used to expand the technical team, improve the supply chain system, upgrade the store intelligent system, and acquire high-quality brands in the industry. This round of financing was led by Anchor Equity Partners and participated by Hillhouse Capital.