Monthly sales of 20,000+, small products drive big performance!

An inconspicuous mobile phone holder supports multiple hot-selling businesses.

When it comes to the highest-selling categories on Amazon, many people first think of 3C accessories, which cover a range of products from charging cables, mobile phone holders to popular sockets. Among 3C accessories, mobile phone holders are one of the most successful products in recent years.

A few years ago, 7 people received nearly 2.5 million yuan in year-end bonuses. One of the main products of the best-selling sub-category was the bracket. In the article, we mentioned that many of the best-selling pillar products are also mobile phone brackets.

With annual sales of over 500 million, Lamicall products are firmly at the top of multiple categories

Searching for car mounts on Amazon, you can find that many products have sales of thousands or even tens of thousands. The top-ranked mobile phone mount has a monthly sales volume of 25,000 and a rating of 4.3. It belongs to a Chinese seller and is called the best in the universe by its peers.

It is reported that the product has dozens of high-definition pictures and several thousand words of product description. The seller not only carefully summarizes the advantages of the product, the type of mobile phone to use, charging instructions, etc., but also lists the after-sales service provided by his company, which can be said to be attentive.

Some sellers are amazed at how much effort they put into polishing their products and services. In fact, there are many peers in the same category who have made achievements on Amazon, just like the Chinese sellers mentioned above.

Lamicall is a brand that mainly deals in mobile phone accessories. Its current annual sales exceed 500 million. It is affiliated to Shenzhen Lamicool Technology Co., Ltd. (hereinafter referred to as "Lamicool"). Its product range covers mobile phone bases and holders, console accessories, car holders, headphone holders, etc.

Searching for Lamicall on Amazon , you can find that its products perform well. In many categories, more than half of the products are in the top ten . Not only that, its products also rank first in many small categories such as "tablet stands" and "Tablet mounts", and the sales volume is mostly over 3K or even 8K.

However, compared with the unit price of less than $10 of its peers , the price of most Lamicall products is not cheap, ranging from $9.99 to $59.99, which is twice the price or even higher. The reason why Lamicall can set the product price so high has a lot to do with the cycling stand it launched in 2020.

At that time, the demand for outdoor cycling skyrocketed, and a cycling craze swept overseas. Lamicall also took the opportunity to enter the cycling category and launched a cycling mobile phone holder.

Facts have proved that this direction is correct. Lamicall successfully entered the E-bike market and created a hit cycling phone holder. At that time, the monthly sales volume exceeded 20,000, and the product rating was as high as 4.6. At the same time, the brand effect of the hit also boosted some products with poor sales before.

Currently, the cycling phone holder has become one of Lamicall's pillar products. On Amazon, the cycling phone holder ranks first in BSR in many categories, and some cycling phone holders also have Amazon Choice and Overall Pick logos.

Moreover, Lamicall has a strong awareness of risk prevention. As a leader in the category, the best-selling products also mean that counterfeits will increase, and the risk of infringement will also increase. However, as early as 2015, Lamicall registered trademarks in the United States, Japan and other places, and also registered 24 patents in the European Union.

It's not just Lamical. There are many sellers on Amazon who sell mobile phone holders and have achieved some success.

The company raised 5 million yuan after going online . There is also a big market for mobile phone holders.

Nulaxy was founded in 2017 and is affiliated to Shenzhen Taijing Technology Co., Ltd. It mainly sells standing stands, computer trays, mobile phone holders, etc. It has many popular products on Amazon, which shows how popular it is. Take this double-folding mobile phone holder as an example. It has an Overall Pick logo, 52,015 ratings, a score of 4.7, and sales of 10,000 in the past month.

But Nulaxy did not start out as a mobile phone holder. At first, Nulaxy mainly sold car Bluetooth transmitters. At that time, the daily order volume was more than 600 orders, the monthly sales volume was as high as 520,000 US dollars, and the net profit was 750,000, which was also a big seller in this category. Later, for some reasons, it turned to the development of holder products, and now it is doing well.

Another mobile phone holder brand, MOFT, has captured more than 200,000 fans and earned nearly 5 million RMB in less than two months on the crowdfunding platform with its adhesive invisible mobile phone holder (60° vertical angle to ensure the stability of the mobile phone when placed vertically), ranking first in the mobile phone holder category.

With its unique innovative design and practicality, the mobile phone holder brand PopSockets has also become popular around the world, with 245 million products sold. In 2018 alone, 60 million units were sold, and PopSockets achieved a revenue of 200 million, becoming a dark horse in the cross-border e-commerce field.

Not only the sellers we mentioned above, many well-known big sellers are also involved in the product of mobile phone holders. UGREEN Technology is one of them. Public information shows that UGREEN has more than 350 global patents in the field of holders alone, and it has nearly 100 types of innovative holders, with an average monthly sales volume of more than 200,000 pieces.

Quad Lock, a best-selling mobile phone holder for outdoor sports enthusiasts, has achieved annual revenue of 100 million US dollars thanks to this single product. The company turned losses into profits within one year of its establishment, and its annual growth rate during the high-speed period exceeded 200%.

In fact, early Amazon sellers all know that bracket products are very popular among Americans and are very popular abroad. 69.03% of the traffic on Quad Lock's official website, where mobile phone brackets are popular, comes from the United States, and local consumers are keen on outdoor sports. Thanks to the rapid increase in mobile phone penetration, markets such as South Korea, Africa, and Southeast Asia have also seen an increase in demand for mobile phone brackets, but the application scenarios are different.

Initially, mobile phone holders were mainly used for mobile phones, tablets and other products, and later extended to desktop holders, car holders and other scenarios. Taking cycling as an example, mobile phone holders can be said to be a must-have for almost every cyclist. Searching for the cycling keyword "bike phone holder" on Amazon, you can find that many mobile phone holders used in this scenario have good sales, basically selling for thousands.

As the sales of E-bikes increase year by year, people's demand for related accessories is also increasing, and the demand for mobile phone holders is bound to be large. And because of the low unit price and high frequency of consumption of accessories, consumers are more likely to repurchase.

Relevant data show that the global revenue of foldable mobile phone holders will be approximately US$200.6 million in 2022 and is expected to reach US$252.7 million in 2029. Overall, the market prospects are still very promising.

However, relevant sellers also need to note that although mobile phone holders do not have the high threshold of 3C digital products, if there is no mature and complete R&D and manufacturing system, and the quality and innovation capabilities cannot keep up, the products developed will find it difficult to stand out among the various mobile phone holders.

Mobile phone holder

Lamicall

Amazon