Autumn and winter clothing will sell well, and e-commerce sales may increase by 30% in 2021!

Recently, market research company Rakuten Intelligence predicted that e-commerce sales in the fourth quarter of this year will increase by 26% year - on- year compared with 2020. Among them, clothing sales will increase by 30 % year-on-year . Affected by shopping promotions such as Black Friday and Cyber ​​Monday , November is the strongest month for e-commerce and clothing sales this year .

Kristen Gall, president of Rakuten Rewards , said that last year, due to the epidemic, many people were unsure whether they could go out often, so many consumers did not buy new clothes in the fall and winter. However, this year, as various regions have gradually opened up, consumers have also begun to prepare for their own clothing.

As time goes by, the fashion trends that people pay attention to are also changing, and style and size are key factors that consumers consider.

Jeans are a typical example. In the past, skinny jeans were the hottest item, but now people prefer straight-leg wide-leg jeans. In addition, a recent survey by the famous jeans brand Levi's showed that 35% of Americans changed their waist size during the epidemic. This seems to provide a reason for people to change their preferences.

Consumers want to find clothes that fit perfectly, which is partly driving the fall and winter shopping boom. Kristen Gall said that this is a great opportunity for sellers. Sellers can highlight this demand, such as providing multiple sizes, detailed size information, and a complete return service.

Additionally, if sellers can offer discounted prices, it will attract more consumers. Although consumers are usually willing and ready to spend, promotions are often a strategy to help consumers shop earlier and more often.

During this year's peak shopping season, sellers may face shipping delays, supply chain disruptions and other issues. If consumers can place orders as early as possible, it will help alleviate inventory and transportation problems.

In addition, Rakuten found that a large number of winter products were sold in the market this summer, indicating that consumers are increasingly interested in buying off-season products, and this trend is likely to continue into the fall and winter. Therefore, during this peak shopping season, sellers can also offer some spring and summer products.

clothing

Fall/Winter