Copia is a six-year-old e-commerce and logistics startup in central Kenya. It combines Africa's unique community model with the strategy of surrounding cities from the countryside to expand, and successfully raised US$26 million in 2019. About Copia So far, Copia says it has delivered more than 3 million orders to 450,000 consumers operating in central Kenya alone. But it is now eyeing expansion across the country as well as other countries in East Africa as part of its wider pan-African ambitions. Consumer Group Low-income consumers living outside urban areas that are partially underserved. Marketing model
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