Tokopedia wedding product transaction volume increased fourfold in the second quarter

Tokopedia wedding product transaction volume increased fourfold in the second quarter

During the epidemic , in order to minimize the possibility of contracting the virus, people chose to shop from various e-commerce platforms. During this period, in addition to study and office work , the transaction volume of the wedding category also saw a significant increase, and consumers believed that this channel was more practical and efficient.


During the epidemic , there was a surge in consumers of some wedding supplies, such as souvenirs, decorations and other products . It is worth mentioning that the transaction volume in the wedding category increased nearly 4 times in the second quarter of 2021.


Ekhel Chandra Wijaya , senior director of external communications at Tokopedi, recently said: "Transactions in the wedding category on Tokopedia almost quadrupled in the second quarter of 2021 compared to the same period last year . "


Under the background of the epidemic, people's concept of marriage is also changing . In this wave of epidemic , the concept of intimate wedding trend has become the choice of most couples. When getting married, most couples choose to invite only their closest family or friends .

 

“Most couples only invite 30 people to the wedding and 60 to the reception , said Gisela Setyawan, senior director of the wedding business unit .

 

He continued : Wedding trends under the new normal have shortened the wedding planning cycle. According to Bridestory’s internal wedding industry data in 2020, approximately 31.51% of brides-to-be prepare for their weddings in less than three months.

In addition to the growth in wedding transactions on Tokopedia, transactions for other products such as souvenirs , gifts and decorations increased tenfold in the second quarter of 2021 compared to the same period last year .

 

As part of the Tokopedia ecosystem, Bridestory provided solutions during the pandemic to simplify the marriage process as much as possible, by determining the couple's ideas about marriage , collecting online references, understanding the couple's needs and conditions, estimating wedding costs , and recording special moments through video .

 

But the needs of consumers, the goal and vision of Tokopedia is not only to provide physical products, but also to cover a wider range of areas . For example, it can provide services directly to couples , especially photographers and others in the Tokopedia wedding category .


Tokopedia

<<:  Meiya PD Battle Report: Orders increased 8 times, these sellers were overwhelmed with orders!

>>:  New rules! Amazon UK implements prepaid return label function

Recommend

What is Huawei Cloud? Huawei Cloud Review, Features

HUAWEI CLOUD is Huawei's cloud service brand. ...

What is Sistrix? Sistrix Review, Features

Sistrix, which is well-known in German-speaking co...

What is KAVAK? KAVAK Review, Features

KAVAK is an online platform designed to provide cu...

Thinking: How can sellers use social commerce to promote products

KFC and Crocs ' " Fried Chicken Slippers...

What is Currencies Direct & Currencies Direct Review

Currencies Direct is a British financial company ...

TikTok to launch e-commerce business in Indonesia

It is understood that TikTok recently launched a ...

What is Zhongda Overseas Warehouse? Zhongda Overseas Warehouse Review, Features

Zhongda Overseas Warehouse is an overseas warehous...

Empty buildings! Freight forwarding industry is hit by many scandals

Another freight forwarding company has been deser...