Tokopedia wedding product transaction volume increased fourfold in the second quarter

During the epidemic , in order to minimize the possibility of contracting the virus, people chose to shop from various e-commerce platforms. During this period, in addition to study and office work , the transaction volume of the wedding category also saw a significant increase, and consumers believed that this channel was more practical and efficient.

During the epidemic , there was a surge in consumers of some wedding supplies, such as souvenirs, decorations and other products . It is worth mentioning that the transaction volume in the wedding category increased nearly 4 times in the second quarter of 2021.

Ekhel Chandra Wijaya , senior director of external communications at Tokopedi, recently said: "Transactions in the wedding category on Tokopedia almost quadrupled in the second quarter of 2021 compared to the same period last year . "

Under the background of the epidemic, people's concept of marriage is also changing . In this wave of epidemic , the concept of intimate wedding trend has become the choice of most couples. When getting married, most couples choose to invite only their closest family or friends .

“Most couples only invite 30 people to the wedding and 60 to the reception , ” said Gisela Setyawan, senior director of the wedding business unit .

He continued : “ Wedding trends under the new normal have shortened the wedding planning cycle. According to Bridestory’s internal wedding industry data in 2020, approximately 31.51% of brides-to-be prepare for their weddings in less than three months.

In addition to the growth in wedding transactions on Tokopedia, transactions for other products such as souvenirs , gifts and decorations increased tenfold in the second quarter of 2021 compared to the same period last year .

As part of the Tokopedia ecosystem, Bridestory provided solutions during the pandemic to simplify the marriage process as much as possible, by determining the couple's ideas about marriage , collecting online references, understanding the couple's needs and conditions, estimating wedding costs , and recording special moments through video .

But the needs of consumers, the goal and vision of Tokopedia is not only to provide physical products, but also to cover a wider range of areas . For example, it can provide services directly to couples , especially photographers and others in the Tokopedia wedding category .

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