Amazon India launches five-day Freedom Sale

Recently, Amazon India launched a five-day promotion called “Great Freedom Festival” from August 5 to August 9.

To support this event, Amazon India even built a small sales website to push products.

During the event, Amazon India launched a large number of discounts on some daily necessities such as clothing, shoes, toiletries, etc., with more than 1,000 brands participating in the event offering a maximum discount of 20%. Similarly, Amazon also offered shopping discounts of up to 40% on some mobile electronic products such as mobile phones and wireless headphones.

According to information provided by Amazon India, Amazon's current hot-selling products are medical supplies such as masks and protective masks, as well as some ready-to-eat items such as honey, peanut butter, and oatmeal. As the epidemic in India is difficult to be effectively controlled, the demand for masks is still surging, and some ready-to-eat items have therefore been included in the promotion list.

At the same time, due to the epidemic, a series of home fitness items such as home fitness resistance band sets, men's abdominal roller trainers, fitness vests, sports towels, etc. also made the best-selling list. Under the premise of reducing the social environment of going out, furniture products are hot.

Similarly, as parents spend more time at home, they are spending more time with their children. As parent-child communication deepens, some children's educational toys have been listed on the promotion list, such as some card and solitaire games, hands-on games, toy dolls and Rubik's Cubes.

Amazon India has never been favored by sellers. The root cause is that the quality of local buyers is uneven and there are a large number of fraudulent sellers, which has destroyed the trading environment of cross-border e-commerce. Some sellers have even withdrawn from Amazon India.

However, although Amazon India has been abandoned by many sellers, the platform offers considerable discounts during big sales, and most consumers will go to Amazon to shop. The sellers’ order volume during the sales period will certainly be much higher than before, so sellers on Amazon India must be prepared to welcome this big sales!

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