AliExpress semi-trusteeship grows rapidly, opening a cross-border warehouse in Southwest China for the first time

On April 16, AliExpress and Cainiao jointly announced that the Chengdu origin warehouse was officially put into use . This is the first official warehouse of AliExpress in the southwest region. The new warehouse opened at the "doorstep" will greatly reduce the inventory pressure of cross-border merchants in the southwest region, allowing more merchants to join AliExpress semi-managed without worries and enjoy the traffic dividend brought by the managed model.

(AliExpress Cainiao's first official cross-border warehouse in Southwest China officially opened)

AliExpress semi-hosting was fully launched at the beginning of this year. It means that the platform helps merchants upgrade logistics services at a lower cost and retains the merchants' own flexible operating space . The latest data shows that AliExpress semi-hosting has entered a high-speed growth track. Last month alone, 20,000 semi-hosting merchants doubled their order growth.

As more and more merchants are joining the semi-trusteeship model, merchants in non-coastal areas are increasingly calling for the establishment of origin warehouses. Previously, the warehouses of AliExpress and Cainiao were mainly concentrated in South China and Central China. If merchants far away from the warehouses want to participate in the trusteeship model, they need to pay higher logistics costs to send goods to Dongguan or Hangzhou, and they are not superior in terms of stocking cycle and delivery time. The establishment of AliExpress Chengdu origin warehouse will help cross-border merchants in the southwest region to improve this situation in one fell swoop.

It is reported that AliExpress's first Chengdu origin warehouse is located in the center of the Sichuan-Chongqing industrial belt and will be dedicated to the hosting model. Southwest cross-border merchants also have a "stocking warehouse at their doorstep" . Goods shipped in the morning can arrive at the warehouse as early as the afternoon. Subsequent inventory management, allocation, delivery, and fulfillment will be contracted by AliExpress and Cainiao, seamlessly connecting the "Global 5-Day Delivery" logistics service.

For semi-hosted merchants who originally used the warehouse-send model, the "stocking warehouse at your doorstep" will greatly improve the flexibility of stocking . Generally, the goods can be put into the warehouse on the same day of delivery or the next day , and support small quantities and multiple stocking. On the one hand, it can shorten the stocking cycle and reduce inventory pressure; on the other hand, it can replenish goods in time without worrying about the impact of out-of-stock on link weight. For merchants who have not yet joined semi-hosted due to timeliness assessment and stocking pressure, they can now easily stock up and join semi-hosted with zero threshold, just like merchants in coastal areas.

"Semi-hosting is developing very well now. We hope that more merchants can enjoy such traffic dividends by continuously improving infrastructure capabilities." Wu Shuang, head of hosting at AliExpress, said at the opening ceremony.

In order to further expand the advantages of semi-trusteeship, AliExpress has recently launched favorable measures for semi-trusteeship, including reducing the penalty amount for delayed delivery, relaxing the delivery time assessment, and giving incentives to high-quality stores to be exempted from penalties, etc., to help merchants reduce their operating burdens and encourage diversified merchants to launch new products and test models. The establishment of the Chengdu origin warehouse will also bring more abundant supply to AliExpress, including Sichuan and Chongqing women's shoes, auto parts, beauty and health products and other characteristic industrial belt products.

In order to win the market, AliExpress has also been increasing its own investment : Tang Wei is the new spokesperson for South Korea, the Asian Footballer of the Year is signed in the Middle East, and it has won the exclusive e-commerce sponsorship of the 2024 European Cup . The "Global 5-Day Delivery " has been expanded to 11 countries. Recently , it was also revealed that it is preparing for the "10 billion subsidy brand overseas" plan, known as the "No. 1 Project". The first batch of 1,000 places will be opened. Merchants can participate in the full hosting and POP semi-hosting mode, and enjoy the "10 billion subsidy" special support and exclusive channel traffic.

AliExpress

Semi-hosting

Cross-border warehouse