All 90 seller accounts are down! This is how to do video verification

"The weather is gloomy, just like it is shrouded in the haze of Amazon's video certification..." This sigh from an industry insider is too real.

This week, the news that "Amazon accounts will be 100% video verified" was like a depth bomb, shocking many sellers and causing great panic. At present, there is no confirmed source for the news that video verification will be fully promoted, but video verification is indeed being promoted, and some purchased accounts have been suspended because they failed to pass the verification. What are the effects of the full promotion of video verification? How to pass it specifically? We have summarized the latest news.

Video verification broke out, and all 90 seller accounts were shut down

In fact, many sellers have not received the video verification notification and are not clear about the specific content, but the sellers who have received the notification continue to receive bad news, which is daunting.

Let’s take a look at this first. Amazon’s notice looks like this:

Key points: Seller identity verification is required. The seller must make an appointment for a real-time video call and present the original ID and company business license during the video. The appointment must be made within 7 days of receiving the email , otherwise the identity review will fail and the account will be unable to continue selling.

The notification was in the form of an email, not in the performance notification. The email was signed by "Seller Identity Verification Team" and once aroused doubts, but after verification by the seller, the news was true. "I called to confirm that the email was sent by Amazon. Many sellers are going to die." said a seller. European accounts were the first to receive video verification notifications, and in recent days, video verifications on the US site have exploded.

Previously, video verification was mainly used for new account registration verification, but now multiple accounts that have been registered for one or two years and are in normal sales have also received verification notifications. Therefore, new and old accounts are no longer the standard for "being verified".

So which links will be verified? Yien.com previously asked Amazon's investment manager for confirmation, and received a reply that "links under the investment manager do not require video verification, but self-registration does", but this is not true. A seller said that 3 of his 10 accounts received notifications, one of which had passed the second review more than a year ago, and the other two had also been a few months old. They were all registered through the investment link, but because it was purchased, the more than a year old account did not pass the video verification and has been shut down. In other words, investment links and passing the second review are not a golden ticket for accounts to avoid video verification.

Among the numerous accounts, purchased accounts have become the biggest target.

This is also the reason why everyone panicked after the news of "all verification" spread. One seller analyzed: "Amazon now conservatively estimates that there are 2 million stores. If this sweep is fully launched, I think at least 1.8 million stores will be shut down."

In the industry, companies that have reached a certain scale are almost unable to avoid multiple accounts. Therefore, applying for accounts using the information of relatives, friends, and employees, or even more crudely purchasing accounts has become the main method of multi-account management, and it is even more difficult for distribution companies to break away from this model.

The experience of one seller is very representative. He has about 100 accounts in total . Every time he refreshes the account, he receives three or four verification email notifications. Among them, 30 accounts were lost in one day, and more than 60 accounts were lost the next day. It is difficult to keep the few remaining accounts. Anyone who hears about it will cry.

Therefore, as long as multiple accounts are operated, whether they are registered with real information or purchased accounts, it is difficult to pass the video verification. In the past two days, the most discussed topic among sellers is "what to do with purchased accounts". So the service providers took action. Some service providers said that "internal technology will guarantee passing for 5,000 yuan", and some service providers implicitly stated that there is a certain probability of passing, and the main method is to falsify information. However, veteran sellers know that Amazon hates forged information. Once it is found, it will be blacklisted, which is very risky.

The sellers concluded that for the purchased accounts, after receiving the video verification, they were basically doomed. Some sellers planned to move their warehouses and abandon their stores after receiving the verification. Although other sellers did not receive the email, they were already frightened and worried and dared not ship the goods.

Change of legal person becomes a hot event

Video verification caused panic among sellers, and those who had experience in buying accounts felt even more guilty.

Video verification requires the presence of a legal person, so changing the legal person has become a hot topic recently. Many purchased accounts are eager to change the legal person to cope with the verification. However, this change is risky and may trigger an audit, so everyone should be cautious. However, some sellers have shared that they have changed it once and it did not trigger an audit.

After this video review, the standards for buying accounts may change in the future, and an important requirement will be added: the legal person can cooperate with the verification. The problems of buying and selling accounts may be reduced to a certain extent.

When encountering problems such as review, verification, and account suspension, some Amazon sellers will seek help from service providers.

At present, many service providers are accepting video audits. As more and more sellers are being scammed, the service providers are doing a booming business. Because they need a legal person, many service providers' methods are not effective. Sellers are advised to carefully identify when choosing.

Video verification to do this

Sellers can also do video verification themselves without going through a service provider. According to Amazon’s notice, the information sellers need for video verification is as follows:

To join the video call, you will need to provide the original documents you uploaded when registering on Amazon. Amazon only accepts the following documents:

- A valid government-issued photo ID, such as a resident ID card or passport. The ID must include the following information: full name, date of birth, and ID number.

--——A valid business license issued by the government. The business license must contain the following information: business name, business address, business type, business scope, business license number, validity period, and name of the legal representative. The name of the legal representative must be the same as the name on the ID. The business license must be valid for no less than 45 days from the date of Amazon account registration, and the business status must be "normal".

Currently, Amazon requires the company’s legal representative to attend the video call. Because many sellers have purchased accounts and are not themselves or the company’s legal representative, they must obtain authorization from the company to act on behalf of the legal representative and must bring the originals of the following documents to join the video call:

——A valid ID card of the company’s legal representative (issued by the government and with a photo);

- A valid ID (government-issued photo ID);

——A smartphone or tablet with the Alipay app installed. The platform will confirm whether the employer name matches the company name associated with the sales account through "Housing Provident Fund Query" or "Social Security Query". To avoid affecting the progress of identity verification, complete the "Housing Provident Fund" or "Social Security Query" account settings on Alipay before making an appointment.

It is worth noting that when conducting video verification, sellers need to use a personal computer or laptop with Google Chrome, Mozilla Firefox browser, microphone, speaker and webcam. You can also use an iPhone or iPad with the Amazon Chime application installed. Apple Safari browser or Android devices are currently not supported.

After preparing the information, the process for the seller to do video verification is as follows:

1. Click the email link, enter the meeting number in the "Meeting ID" box, and enter your name in the box below "Tell us your name";

2. After making an appointment for certification, the seller can choose the date for certification;

3. After the appointment is successful, Amazon will send an email containing the seller's appointment time, meeting code and other information ;

4. During the verification process, the seller will be required to hold his ID card close to his face for verification, and the front and back of the business license will also need to be verified.

At present, some sellers have completed the video verification. After passing the verification, they received an email notification from Amazon, prompting the sellers to log in to their accounts normally.

Amazon, video verification