What is Shanghai Yiyan Information Technology Co., Ltd. (SparkX Yiyan Technology)? Shanghai Yiyan Information Technology Co., Ltd. (SparkX Yiyan Technology) Review, Features

SparkX is a new generation digital marketing consulting company established by Zhidu.com. With diversified data, keen marketing sense, global marketing experience, and rich marketing technology and resources, it provides customized marketing services to customers and guides them to achieve business growth and success.

Shanghai SparkX Information Technology Co., Ltd. (SparkX) Services

1. Inbound Marketing Services

SparkX helps clients transform their marketing approach using data and technology to drive tangible business value and remain highly competitive in China's data-driven landscape.

2. Outbound Marketing Services

SparkX is committed to providing international development support for Chinese domestic brands and organizations through cooperation with first-class global technology platforms and agencies in various countries and regions. SparkX's unique global coverage of high-quality media inventory resources, audience data and advertising technology capabilities enable us to provide tailored marketing strategies, ultimately helping customers adapt and expand their business in overseas local markets.

Marketing Science

1. Audience Modeling

• Define and discover audience hotspots to help clients shape and improve audience segmentation and planning.

• Analyze users' online behavior and browsing patterns, and reach the target audience with the most appropriate creative content at the most appropriate time.

• Create lookalike audience models based on existing CRM data to expand your audience targeting.

2. Media Insights

• Understand how your audience interacts with your ads by analyzing user behavior.

• Improve media efficiency with data-driven performance analytics including frequency, recency, brand safety, omnichannel analytics, sales lift studies and path to conversion analysis.

3. Customized analysis

• By combining marketing modeling with multi-touchpoint attribution solutions, we develop tailored analytical models to solve our clients’ business problems.

• Plan customized marketing campaign tests for clients and help them solve problems.

Advantages

1. Local implementation experience

• Marketing strategy consulting;

• Brand overseas expansion strategy;

• Localized operation optimization.

2. Data-driven

• Big data planning tools;

• Connect with 120+ data suppliers;

• Precise crowd targeting.

3. Marketing Science

• Deep insights into audience behavior;

• Conversion path analysis;

• Visual reports.

4. AI empowerment

• AI optimization tools;

• Intelligent idea generation.

5. Full flow channel

• Full-link new media coverage;

• Global celebrity resources;

• Digital, native, smart TV.