Christmas hot toys forecast trend released

Christmas is one of the most popular holidays for children. At this time of year, children can receive gifts from Santa Claus, and toy products will also be hot-selling during this period. The French general strike in 2019 led to the interruption of Christmas, and the epidemic in 2020 also cast a shadow on Christmas. During this year's Christmas, parents hope to give their children a "real" Christmas.

Recently, the French Toy Association and NPD Group announced the toy sales trends for Christmas 2021 at the 9th Stars Toy . Although supply chain issues remain severe, sales of French toy products are still expected to grow during Christmas 2021.

NPD Group's global toy industry experts said that sales of toy products from the beginning of this year to the end of September increased by 22% compared with the same period in 2020, and even compared with pre-epidemic levels, there was a 6.3% increase. Compared with 2020, in-store sales of toy products increased by 7%, and online sales also increased year by year.

According to the NPD Group's forecast, there will be a variety of toy products during the Christmas season in 2021. Building toys (up 10%), board games and puzzles (up 22%) have been growing in the past 18 months, and these toy products are expected to continue to dominate during the Christmas season. At the same time, unboxing toys, collectibles, plush toys, simulated kitchen toys and children's products will also inject vitality into toy sales during Christmas 2021.

Products related to film and television characters will also be hot sellers during the Christmas season. With the update of licensing information, it is expected that the Pokemon series of products will see explosive growth during the Christmas season. At the same time, with the popularity of the movie "Paw Patrol" and the movie "Spider-Man: No Way Home" which may be released during the Christmas season, it is expected that Paw Patrol and Spider-Man products will also be hot sellers during the Christmas season. But it is worth noting that when selling film and television products, you must be alert to product infringement issues!

Environmentally friendly and durable toy products are also becoming increasingly popular among French consumers. In recent years, sales of small-sized toys in France have increased significantly, up 15% since the beginning of 2021. This environmentally responsible trend is also affecting the way products are produced and packaged, with more and more toy production lines made from recycled or bio-sourced plastics and efforts to reduce the amount of packaging.

Studies have shown that French children spend the most time playing compared to children in other countries. About 95% of parents in France also said that playing with toys with their children during the epidemic can help them maintain family morale. It can be seen that the recovery of the French toy market during Christmas will be an inevitable trend, and sellers in related markets must be prepared in advance.

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