2022 trend forecast: personal care and home products will still be the mainstream shopping!

Affected by the epidemic, the retail industry has experienced a turbulent year. As the new year is approaching, several major e-commerce platforms such as Etsy, Pinterest and Shopify have predicted shopping trends in the new year .

Personal care products remain the focus

Etsy trend expert Dana Isom Johnson said that as the world continues to deal with the impact of the new crown epidemic , the self-care product category is very hot now . The global health industry is currently worth $4.5 trillion, and personal care and health products will continue to dominate in 2022.

Amir Kabbara, product director of Shopify , said that consumers are expected to pay more attention to personal health in the new year , and beauty and health products such as sleeping gummies, massage guns , filters, exercise mats, and hair and skin care products will continue to sell well .

Home Products

As the pandemic continues around the world, home continues to be a place where many people spend their time . Shopify product director Amir Kabbara said that in the new year, people continue to update their home space by replacing new mattresses, pillows, chairs, kitchens and other products.

These consumers are looking to create a more interesting and comfortable living environment , so trendy lighting and other quirky, fun home items will continue to be popular in the new year .

Handicrafts, DIY and creative products are in high demand

“People are discovering that creative products are bringing joy to their lives, especially when they make them themselves , ” said Etsy trend expert Johnson .

On Shopify , toys, games and DIY materials were one of the top categories sold in 2021, highlighting that consumers are looking for creative and fun outlets.

Pet Products

During the pandemic, the number of people keeping pets surged in order to obtain warmth and companionship. In 2022, these pet friends will continue to drive consumers' shopping habits.

Pinterest predicts that Pinterest users will prioritize pet products when searching for products to buy in the coming months , especially pet buildings . These pet owners plan to build luxurious "little homes" for their pets . Millennial, Generation X and Baby Boomer pet parents are driving this trend.

Bright colors

Research shows that bright colors bring joy to people . “ I’m excited that vibrant clothing and colorful products will be a trend in 2022 , ” said Louise Richardson, marketing director at Pinterest .

Shopping Trends

predict

Personal Care Products