What is Boohoo? Boohoo Review, Features

Boohoo is a British fashion apparel e-commerce company headquartered in Manchester, with teenagers as its main customers; its products include men's and women's clothing, shoes, bags, jewelry, watches and glasses and other fashion items. It is also a rising star in the local British clothing industry, and its clothing design is inspired by celebrity clothing and catwalk fashion. In the first quarter of 2015, the number of active users rose to 3.3 million, and revenue achieved a strong growth of 34.8%.

About Boohoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo has grown from Manchester's least-known fashion secret to one of the fastest-growing international retailers. Boohoo has quickly developed into this generation's global fashion leader, combining cutting-edge design with affordable prices, and has been pushing the limits since 2006 to be the best. Boohoo's philosophy is to not take life or fashion too seriously. A love of fashion, a focus on creativity, and high expectations are balanced with a commitment to achieve the best together.

Advantages

1. Short time to market

Boohoo can complete the entire process from new model design to market launch within 1 to 2 weeks.

2. Strong supply chain and management level

3. Obtain data in a short time and shorten decision-making time

After new models are put on the website, Boohoot can quickly analyze which new models are more popular through consumer behavior data on the website and make adjustments to mass production.

Development History

Boohoo was founded in 2006.

In 2007, Boohoo began to carry out print activities

Boohoo's first TV advert aired in 2011

In 2012, Boohoo went international and launched in Australia and the United States

2013 Boohoo reaches 1 million followers on Facebook; opens showroom in London

In 2014, Boohoo floated on the stock market and became a PLC; launched boohooCurve

2015 Boohoo app launched; boohooFIT launched; New York office opened; 1 million followers on Instagram

In 2016, Boohoo hired 1,000 staff; launched a new online blog: The Fix; and turned 10.

In 2017, Boohoo launched boohoo Premium; boohoo Beauty was launched; Boohoo moved to Los Angeles; and the boohoo Student Ambassador Program was launched.

In 2018, Boohoo launched an automated warehouse system and opened its first French office.

In 2019, Boohoo launched its recycled collection "Future Ready"; launched its first podcast "Get The Scoop"; launched parcel bags that are 100% recyclable and made from recycled materials; and opened its first Australian office.