Product selection: Second-hand clothing may be an important direction for independent websites in the future

According to foreign media reports , the report shows that the expansion rate of the second-hand clothing market in 2019 was 21 times that of traditional clothing retail , and the value of the second-hand clothing market in the United States is expected to more than double in the next 10 years - from US$28 billion in 2019 to US$80 billion in 2029.

Cheaper and more environmentally friendly second-hand clothing may bring about a profound change to the global clothing industry, and the fast fashion business model characterized by cheap and disposable clothing will be reshaped .

Fast fashion has grown exponentially in the past 20 years, significantly changing the fashion landscape by producing more clothing, distributing it faster and encouraging consumers to buy too much clothing at low prices . However, the fast fashion consumption model has been criticized as environmental awareness has been awakened in recent years. In contrast, the second-hand clothing trend has the potential to reduce the industry's adverse impact on the earth.

The fashion industry has long been associated with environmental issues. Surveys show that currently, less than 1% of the raw materials used to make clothing are recycled to make new clothing, and the wasted materials cause a loss of $500 billion each year. The textile industry produces more carbon emissions than the aviation and shipping industries combined. About 20% of global water pollution is caused by wastewater generated during the production and finishing of textiles.

Buying second-hand clothing offers consumers a more environmentally friendly option . Unlike cheap fast fashion products, high-quality second-hand clothing has a longer lifespan . The rise of second-hand clothing is something of an environmental victory.

In addition, there is a trend towards “fashion flipping” , especially among younger consumers . Unlike the stereotype of being shabby and unpresentable , many consumers believe that second-hand clothes are of the same or better quality than unworn clothes.

The global economic downturn caused by the epidemic also seems to have driven the rise of the second-hand clothing trend . During the epidemic, consumers not only reduced the amount of consumption of non-essential items such as clothing , but also reduced the purchase budget of a single piece of clothing .

Paying attention to second-hand goods and combining them with environmental protection concepts for marketing may be a new idea for independent site sellers to select products.

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