Hello, cross-border people! The 7th ICEE Guangzhou Cross-border Expo is coming as scheduled on July 21!

Spring is back, and life is flourishing. With a series of strong epidemic control measures taken by the country, the overall epidemic prevention and control situation has shown a positive trend, economic order has gradually recovered, and the competent departments of the Guangzhou Municipal Government have guided the safe and orderly resumption of various professional exhibition activities.

As the first batch of exhibitions for Guangzhou's exhibition industry's post-epidemic recovery, the 7th ICEE China (Guangzhou) International Cross-border E-commerce Expo and the 7th ICEF China (Guangzhou) International Cross-border E-commerce Expo will be held as scheduled at the Poly World Trade Expo Center in Pazhou, Guangzhou from July 21 to 23!

The exhibition is themed "Brands Going Abroad and Making Money Cross-border" and it is expected that about 500 exhibitors will participate, and a number of high-level and exciting forums will be held during the same period.

The exhibition has many highlights and is full of excitement!

Gathering strength: Many associations and organizations strongly support

The exhibition is hosted by Guangdong Council for the Promotion of International Trade and Hong Kong Yuezhan Group, undertaken by Guangzhou Teyin Exhibition Service Co., Ltd., and co-organized by Guangdong International Chamber of Commerce, Foshan Council for the Promotion of International Trade, Zhuhai Council for the Promotion of International Trade, Dongguan Council for the Promotion of International Trade, Huizhou Council for the Promotion of International Trade, Zhaoqing Council for the Promotion of International Trade, Guangdong Manufacturing Association, Foshan Cross-border E-commerce Association, Dongguan International Chamber of Commerce, Jiangmen Chamber of Import and Export, Dongguan Foreign Trade Enterprises Association, Guangzhou Airport Logistics Association, Jiangmen E-commerce Industry Association, Dongguan Pet Industry Association, Huizhou Cross-border E-commerce Industry Association, Guangzhou Cross-border Supply Chain Chamber of Commerce, Foshan Shunde District Cross-border E-commerce Chamber of Commerce, Linghang Live Training, Dayang Education, Shouchu Network, Overseas Easy, Easy to Go to Sea, Shunqi Intellectual Property, Cross-border Yashe, Jiuyu Enterprise Management, Baijuhui, Tianan Cross-border, Haihui Education, Louis E-commerce , Shenzhen Dinghui Overseas Cross-border E-commerce Research Institute, FTA Foreign Trade E-commerce Alliance, South Korea's Ministry of Small and Medium-sized Entrepreneurship, South Korea's Small and Medium Enterprise Promotion Corporation, and Korea Trade-Investment Promotion Corporation. Major business associations actively assisted in organizing enterprises to participate in the exhibition and invited professional visitors to purchase and negotiate.

Hot products: 200+ source factories participated in the exhibition to showcase high-quality products

At the exhibition site, Alibaba's 1688 Super Factory Exhibition Group, Guangdong Provincial State-owned Enterprise Foreign Trade Group, Jiangmen Industrial Belt Source Factory, and Zhuhai Industrial Belt Source Factory appeared on the scene, bringing together more than 200 high-quality companies to exhibit. The display categories cover 3C electronics, clothing accessories, outdoor sports, household goods, pet supplies, beauty and cosmetics, office supplies, lighting, personal care and household cleaning, clothing and accessories, home textiles and home furnishings, printing and packaging, hardware products, stainless steel, paper, household goods, electrical appliances, plastic products, smart technology, etc., accurately reaching high-quality target purchasing groups with product information, attracting more big sellers to negotiate on site, helping companies to quickly layout the market, promote exchanges and cooperation across the entire industrial chain, and help brands go overseas.

Deep roots: Seven years of hard work to win a large market

Since its inception, ICEE Guangzhou International Expo has been based in Guangzhou and facing the world. It has been successfully held for six sessions and has been recognized by the industry. With the strong support of the government and the strong assistance of industry associations, the scale of the exhibition has been rising year by year, the number of visitors has been increasing, and the quality of the visitors has been becoming more and more professional.

The exhibition organizing committee will use the data resources accumulated over the years and the huge media network, combining online and offline, traditional media and new media, based in Guangzhou, radiating the world, vigorously promoting, covering a large number of cross-border people, linking professional buyers in Guangzhou and even the world, and promoting more accurate cooperation between exhibitors and buyers, helping exhibitors to make full use of resource integration to win a large market, and empower a new future for the cross-border e-commerce industry.

Insight into the future: High-level forum shares "practical experience"

At the exhibition site, more than 50 special forums and docking activities will be held concurrently , such as: "2022ICEF Cross-border E-commerce Summit Forum", the first release of "2022 Global Small Appliances Trend Insight White Paper", Amazon Global Store Operation Sharing Session, Blue Ocean New Opportunities Hot Products Global-Alibaba International Station, AliExpress-Brand Overseas Digital Integrated Solution, Crowdfunding Model Overseas to Create Global Best-selling Products, Tik Tok Overseas Forum, 2022 Dunhuang.com Star Navigation Plan Investment Promotion Conference, Leading E-commerce Live Broadcasting, Cross-border E-commerce Emerging Mainstream Platform Sharing, I Am the Only One-Independent Station Seller Operation Summit, etc., focusing on in-depth discussions on hot topics such as industry trends, international trade rules, digital transformation of traditional foreign trade, green trade, digital economy, smart logistics, etc., to jointly explore a new pattern of cross-border development.

In addition, Alibaba 1688 will hold a super factory procurement matchmaking meeting on site, inviting more than dozens of MCN product selection managers to attend, and connect and negotiate with on-site display companies, providing one-stop trade supply chain services to help companies grow and succeed and tap into major business opportunities.

Tik Tok live broadcast events provide free Tik Tok live broadcast room evaluation services to on-site exhibitors, helping companies to deliver goods around the world.

We will also invite well-known platforms and independent sites such as Alibaba International Station, Alibaba 1688, Amazon, eBay, AliExpress, WISH, Dunhuang.com, Ozon, Shopee, Linio, Tik Tok, etc. to release the latest platform rules and industry data to help companies expand their markets.

High traffic: Create a media matrix to promote the exhibition

In order to enhance the publicity effect of the exhibition and increase the effective coverage of professional visitors, the exhibition organizing committee leveraged the experience and resource advantages of the previous six successful exhibitions to create a self-media linkage communication matrix, targeted effective customer groups, and carried out precise delivery, radiating publicity to more than 10 million people. From self-media platforms such as Douyin, WeChat, Toutiao to Moments and industry communities, we continue to open content output, link millions of private domain traffic, and achieve high-frequency, high-density, and precise coverage.

In addition, the exhibition has reached cooperation with more than 100 media, combining forces to output traffic and directly reach users from various industries and circles, creating momentum for the exhibition, achieving dual drive online and offline, and increasing investment and promotion for enterprises.

Gather momentum, energy and flow to open up a new cross-border future! From July 21 to 23, 2022, the 7th ICEE Guangzhou Cross-border Expo will meet you at the Poly World Trade Expo Center in Pazhou, Guangzhou. See you there!

Guangzhou Cross-border Expo

Cross-border e-commerce