Affected by the lifting of the epidemic blockade, the UK online market is sluggish

According to foreign media reports, due to the advancement of the vaccination program and the relaxation of lockdown policies, more and more British people have begun shopping in offline stores. Online sales in April this year decreased compared to March , but were still much higher than the same period last year .

According to the retail report released by the UK National Statistics Office , excluding automobile fuel , the total retail sales in the UK in April increased by 37.9% compared with the same period last year, and the number of goods purchased increased by 37.7% , which was 9.1% and 9% respectively compared with March this year . Moreover, compared with the consumption level before the epidemic, in April this year, the amount of consumption and the number of purchases by British people increased by 9.9% and 10.6% respectively.

The report also pointed out that in April this year, online retail sales in the UK accounted for 30% of total retail sales, down from 34.7% in March . In addition , online sales in April fell 5.6% compared with March , but increased 31.9% compared with the same period last year .

In April this year , the total non-food consumption of the British people increased by 25.4% compared with March 2021. Among them, online sales fell by 9.8% from the previous month , but increased by 37.2% compared with the same period last year .

In the field of online food retail, since the lockdown was lifted on April 12 , some shopping malls in the UK have resumed business, which has promoted the recovery of the consumer market. Food e-commerce sales fell 11.4% from the previous month , but increased 16.5% from April last year .

Secondly, spending in clothing, footwear and textiles also increased by 69.4% . In the clothing, footwear and textiles category, almost a third ( 30%) of transactions were conducted online. Compared with March, online sales in this category decreased by 6.3% , but increased by 83.6% compared with the same period last year.

Spending on household goods also increased by 10.2% . The report showed that 30.8% of household goods sales were conducted online, down 7.1% from the previous month and up 27.4% from the same period last year .

In addition, because of the epidemic, people have shifted the consumption of entertainment products from offline to online. About 81.9% of sales are traded online . The online sales of entertainment products increased by 56% compared with the same period last year , but decreased by 5.9% compared with March this year .

U.K.

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