May Day trouble! A large number of sellers received Amazon verification emails

With the start of the May Day holiday, most cross-border people have rushed out to have fun, but some sellers are still worried about Amazon, such as the big seller of Paton and a large number of sellers who suddenly received address verification emails from Amazon.

Amazon sends out bulk address verification emails on May Day

"Every holiday brings troubles," this is how some sellers comment on their Amazon business. This May Day, Amazon did not disappoint.

From yesterday afternoon to tonight, a large number of sellers reported that they received address verification emails, and one seller even said: "I have verified 10 addresses, and not a single one can escape."

( A large number of sellers reported receiving emails )

One seller almost vomited blood: "Eight people were scanned during the Qingming Festival, and two of the three accounts won the prize when the Labor Day postcard was authenticated..."

Sellers who have not received the email could not help but ask: Are new accounts or old accounts required to be verified in this wave? The fact is, no matter new or old, there is no amulet. Sellers reported that old accounts from 2017, old accounts registered in 2018, accounts registered in 2019, and new accounts from January this year were all affected.

The content of this address verification is as follows:

(Screenshot of seller’s email)

Amazon said in the email: “ You need to verify the business address shown on your seller profile page. To do this, we will send a unique code to the address on file, which you will need to enter in the seller platform before 2021-06-29. If you do not complete this process before 2021-06-29, future payments will be held in your seller account until your address is verified. "

The steps for address verification are as follows:

1. Log in to Seller Central.

2. On Seller Central, go to the Settings menu and select Account Info to view your Seller Account Information page .

3In the Business Information section, select the Business Address page. If your business address is incorrect, update it, then click Confirm Address when the information displayed is correct .

4After clicking "Confirm Address", we will send a postcard with a verification code to that address. Most postcards will arrive within 5-7 business days .

Some sellers will also receive a notification saying: Please click "Add new address" to enter your address in Chinese. Once you have done this, you will be able to confirm your address. Buyers will see this address on the seller profile page.

How to verify customs clearance? Sellers share their experience

Regarding address verification, some sellers are concerned about: What should I do with the virtual address? One seller replied: Find an address that can receive postcards.

A few days ago, a big guy gave an idea: For all old accounts that encounter address verification and review, just change a valid address in the background, an address that can receive express delivery, any address will do, it doesn’t have to be a legal person or company address, after changing it, let the postcard be sent to this valid address. Generally, it can be received within 5 days. Sellers can refer to it.

After Amazon sent out a mass address verification message yesterday, a seller shared the important steps:

Enter the office address, click Add New Address directly, enter the new address filling page , fill in the name , address , zip code and telephone number clearly, all in Chinese.

Reminder: Fill in the legal person's name and business license address or company office address as usual, and fill in the registered reserved mobile phone number for the phone number, and keep it consistent with the background information ; if it is unconventional, you can also add a new address, as long as you can receive the postcard courier. It is still recommended to leave the legal person's name. If not, you can leave the name of another person who can sign for it. You can use a new phone number that has not appeared on Amazon , and avoid associating related information.

In fact, compared with video verification, address verification is not that scary. Sellers just need to follow the instructions.

Yesterday, another focus of sellers' discussion was Paton.

Account blocked? Many Paton products suddenly become unavailable for sale

At the same time, a piece of news spread like wildfire: Paton was punished by Amazon for false orders, Mpow’s brand registration had been cancelled, and the account funds had been frozen.

(Seller chat screenshot)

This piece of news contained so much information that sellers couldn't help but ask "Is it true?" A seller in the know said : "Just go to Mpow's brand flagship store and you'll know. Basically, they are not available for sale now. A few ASINs are for backup accounts."

So is it like what the seller said, "all sites have been taken down"?

The editor found the Mpow brand store on Amazon and found that many of its products were displayed as "Currently unavailable". Almost all of its hot-selling products, headphones, car chargers, etc. were affected:

( Screenshot of some products in Meiya Mpow brand store)

The Mpow brand store on Amazon UK was not spared either, with almost all of its new products, headphones, car phone holders, eye masks, earplugs, etc., showing as unavailable for sale:

( Screenshots of some products in the Mpow store in the UK)

After checking, a seller said that the Mpow store on the Japanese site is currently operating normally.

It is true that a large number of products have become unsalable, but the rumors that they were fined for fake orders and their brand registration was cancelled have not been confirmed. The editor asked Paton staff about this matter, but did not receive a relevant response.

The outside world has no way of knowing why the account was punished, but the brand registration status can serve as a breakthrough.

A seller said that after successful filing, it will show that the brand has been filed or authorized. If the corresponding brand name is cancelled, it should no longer exist. However, under normal circumstances, he cannot check whether other sellers have filed their brands. He can only judge by which functions can be used after the brand has been filed.

Another seller analyzed: "Whether the brand registration has been cancelled or not, only they know internally. At present, the brand registration should still be there. If it has not been cancelled, it would have been copied long ago. Many of its products are not available for sale at the front desk, except for a few that were previously authorized, so the brand threshold is still there. "

In fact, it is not the first time that Mpow has been blocked. Some sellers have even summarized a pattern: "I have been working on Amazon for several years, and I see Mpow blocked once a year. It is not surprising." Some sellers dug out the hot posts in the industry. Almost at the same time last year, Patonson Mpow also had a similar situation. At that time, many links that were not available for sale were all copycat sales:

(Screenshot of a post on an industry forum last March)

Some sellers expressed regret for this sudden problem: "For such a big brand, Paton has suffered heavy losses." However, the sellers, who are used to such scenes, have regained their composure after eating melons. They are full of confidence: "In three days at least, a week at most, Paton's account will return to normal." "We don't need to worry too much about the big sales, it will be back in a few days."

Star brand! Mpow   Bestseller has accumulated more than 606

In recent years, Paton has achieved excellent revenue .

From 2017 to 2019, Paton's operating income was RMB 2.425 billion, RMB 3.417 billion, and RMB 3.439 billion, respectively, and its net profit was RMB 191 million, RMB 238 million, and RMB 178 million, respectively; in the first half of 2020, Paton achieved operating income of RMB 2.047 billion and a net profit of RMB 152 million.

Public data shows that Paton has 5 well-known brands, which are divided into 5 major business segments and 15 product categories. Its Mpow brand has been a high-quality brand of 3C products in North America and Europe for many years. Paton's business has spread to major economic entities such as North America, Europe, the Middle East, Australia, Asia Pacific, and Southeast Asia .

Among them, Mpow is Patson's star brand . It has been a high-quality brand of 3C products in North America and Europe for many years, with more than 606 Amazon Bestsellers, and is the No. 1 brand of audio products in North America on Amazon.

The impact of the problems at the Mpow store on Paton can be imagined.

Looking at the entire product line, Paton 's performance is also remarkable .

On Amazon's entire site , Paton's mouse category sales accounted for 18.8% of the mouse category ; in 2019, large-ear sports headphones ranked third in Amazon sales, accounting for approximately 26% of the global market share , approximately 20% in the US market, and approximately 50% in non-US markets.

In 2020, the global epidemic spread widely, but Paton's sales revenue in the first quarter was still not sloppy. Among them, products such as wireless mouse, call headsets, aromatherapy machines, humidifiers, pure Bluetooth headphones, vacuum cleaners, gaming headsets, keyboard and mouse sets all performed well, and some products have long occupied the TOP1 of Amazon's single category sales rankings .

Paton's strong strength makes it highly favored in the capital market.

At the end of March, Cross-Border Communication announced that it plans to transfer its 100% equity in Paton for RMB 2.02 billion. The transferees mainly include the management of Paton Investment and Yongpa Investment, as well as new investors such as Xiaomi and Xiyin International.

On April 22, Paton completed its industrial and commercial changes, adding Xiaomi, SHEIN and other companies as shareholders. The company's registered capital also increased from RMB 12.2172 million to RMB 15.2715 million.

However, less than 10 days after the change of ownership , Paton encountered such a mess, and the sellers in the industry could not help but sigh.

Amazon, Patson, Mpow