Sales in the first month of entry reached 100,000 US dollars, and this channel continues to explode this year!

Recently, the 2021 SHOPLINE Independent Station Seller Summit was held in Shenzhen. At the meeting, SHOPLINE General Manager Qiao Guanyuan and independent station bosses analyzed the development trend of independent stations and shared relevant experience in operations.

Continued explosion! In the first quarter, the sales of Lechuang independent website increased by 842.6% year-on-year

Previously, a cross-border e-commerce summit was stopped by the police due to too many people entering the venue, which caused a sensation in the industry. This event made people inside and outside the cross-border circle feel the popularity of cross-border e-commerce.

As we all know, the 2020 epidemic has boosted the explosion of cross-border e-commerce, and many sellers have made a lot of money from it. From the 2020 financial reports released by major sellers recently, we can also see its explosive growth.

In this round of outbreak, independent sites have undoubtedly become the brightest stars.

Relevant information and data show that in this year: more than 95% of the TOP100 cross-border e-commerce sellers have or plan to open independent websites; more than half of the independent website sellers in the world have achieved year-on-year growth in performance; the first 10 billion US dollar revenue record in the cross-border industry was broken by the independent website of a well-known women's clothing brand.

This year, independent sites continue to maintain their momentum.

On April 27, Lechuang Holdings disclosed its first quarter report this year. The financial report shows that during the reporting period, the company achieved operating income of 659,269,770.75 yuan, a year-on-year increase of 181.98%, and realized a net profit attributable to shareholders of listed companies of 31,962,259.95 yuan, a year-on-year increase of 128.17%. Among them, cross-border e-commerce sales revenue increased by 243.94% year-on-year, and the company's independent website sales revenue increased by 842.60% year-on-year.

"For experienced sellers, once they become familiar with our tools and services, their sales can grow very quickly, with some even reaching $100,000 within a month," said Qiao Guanyuan.

Recently, Xike, a well-known independent fast fashion clothing brand in the cross-border circle, completed a $50 million Series B financing led by Tencent and followed by Xingnahe Capital. Its successful financing also brings more confidence to sellers who plan to flock to independent sites.

Taobao sellers rush to enter the market to seek growth overseas

There is no doubt that domestic e-commerce has reached its ceiling in recent years.

"No fun" is the biggest feeling of many Taobao sellers in the domestic e-commerce market in recent years. The most direct manifestation is that the price war is getting more and more fierce, and sellers are "kidnapped" by advertisements. Once the advertisements stop, the order volume will stop.

Under such circumstances, the growth of Taobao's big players has also gradually weakened. In the midst of anxiety, some sellers resolutely turned their attention to overseas, and Antarctic E-commerce is one of them.

"As the largest e-commerce company in China's Taobao system, Antarctic E-Commerce is also gearing up to organize a team of elite soldiers to enter the field of cross-border e-commerce," said Qiao Guanyuan.

This is indeed the case. The editor learned that a few days ago, Antarctic E-Commerce responded to investors' questions about "Is the overseas e-commerce market a new growth highlight for the company in 2021?" and said: "We have been paying close attention to the development of the cross-border e-commerce industry. We have recently established a cross-border e-commerce division and are actively recruiting management teams. The project is still in the planning stage. The company plans to target consumer markets such as Europe, America, Australia, the Middle East, India and Southeast Asia. Its business covers multiple categories such as apparel, 3C, maternal and child care, beauty, pets, home furnishings and textiles."

In the process of going overseas to seek growth, independent sites have also become a track targeted by the nation's local brands and Taobao giants.

SHOPLINE invests over 1 billion to serve Chinese sellers

In the process of independent website expansion overseas, website building tools are an unavoidable topic.

When it comes to website building tools, the one that sellers are most familiar with and use the most is Shopify. But in today's world where "localization" is emphasized, Shopify, as a Canadian company, has a shortcoming, which is that it is not sufficiently tailored to the needs of Chinese sellers.

SHOPLINE has an advantage in this regard. It is understood that SHOPLINE's products are currently developed based on Chinese user portraits.

During this process, SHOPLINE's investment can be described as "generous". It is reported that SHOPLINE has invested more than 1 billion yuan in product lines and operation lines alone.

"SaaS is a very difficult product in the field of independent websites. It not only solves the efficiency of merchants and B-side users, but also solves many marketing methods and marketing tools for the C-side." Qiao Guanyuan said: "The combination of the two is much heavier than other SaaS products, and there are very few talents involved in e-commerce website building SaaS products in China, so many of them have to be cultivated by us."

But SHOPLINE's services are not only focused on website building. At the meeting, Qiao Guanyuan also emphasized that SHOPLINE does more than just website building. "Website building is our main battlefield. We must penetrate this point and make the tools the best."

The "people", "goods" and "place" in retail scenarios are also applicable in e-commerce scenarios. To achieve business success, the connection and layout of "people", "goods" and "place" are very important. The "place" in e-commerce is the website, "people" are overseas consumers, and "goods" are of course the domestic product supply chain. In order to better help sellers achieve business success, SHOPLINE has broken through the limitations of the SaaS website building platform and laid out an ecological chain around the SaaS main site that can fully empower sellers.

Today, SHOPLINE's services have covered all aspects of the business of independent website sellers, including website building, product selection, supply, traffic, payment, and logistics. In the future, SHOPLINE will also fill in product functions and output full-process solutions in a targeted manner according to industry and regional characteristics, continue to build a developer ecosystem, and promote the in-depth development of the industry.

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