Amazon's top 20 sellers are here, and Anker ranks high

The position of third-party sellers on Amazon is crucial. Who are the top 20 sellers?

Recently, a blogger in the United States counted the top 20 Amazon sellers based on the number of reviews received by the top sellers on the Amazon.com. The top three sellers all received more than 1 million reviews, including the well-known top seller Anker Innovations.

Amazon also spans different market segments, from health and beauty to household goods , technology accessories , etc. The top five categories that Amazon US buyers shop in are : 1. Health and personal care ; 2. Home ; 3. Beauty ; 4. Grocery ; 5. Clothing.

Next, let’s admire the great sales style together.

1. Pharmapacks_Number of reviews: 1.22 million

Pharmapacks_ topped the list. It is an e-commerce company that serves small brands like Kaspien. Its main niche is fast-moving consumer goods, and it stocks more than 3,000 products. Since 2010, the New York-based store has received more than 1.22 million Amazon reviews, 90% of which are positive.

2. River Colony Trading Number of reviews: 1.13 million

River Colony Trading Amazon store ranked second, with nearly 1.13 million reviews on Amazon since 2007, 93% of which are five-star reviews. River Colony Trading is a leading store in the lifestyle space, which started as a toy store and later expanded into home goods, apparel, and hobbies, with more than 2,000 products listed on Amazon.

3. AnkerDirect reviews: 1.07 million

Anker Innovations, a top domestic seller familiar to sellers, ranked in the top three, which shows its status on Amazon. Anker focuses on innovative products and has received more than 1.07 million reviews on Amazon since its launch in 2011, of which 92% are five-star reviews. AnkerDirect offers its own electronic products, as well as other products. Among Amazon's 800 products, more than 700 are private brands.

4. Kaspien Number of reviews: 753,400

Kaspien is an e-commerce company that helps brands acquire new customers through Amazon. Founded in 2008, it has received over 750,000 Amazon reviews to date, with a 91% positive rating. Unlike some of the companies on this list, Kaspien does not manufacture merchandise, but instead works with third-party retailers in the “kids” and “pets” categories.

5. Fintie Number of reviews: 711,500

Ohio-based Amazon retailer Fintie ranked No. 5. Fintie has more than 710,000 reviews on Amazon, 89% of which are five-star. It sells a variety of electronic accessories, such as laptop and tablet cases and headphone cases.

The top five Amazon stores by reviews have at least 710,000 reviews, with a total of 4.8 million reviews.

6. Decluttr Number of reviews: 704,900

Decluttr's Amazon store has a smaller assortment than its peers, as it's primarily used to sell tech and media products. The Georgia-based company has amassed more than 700,000 Amazon reviews to date, 92% of which are five-star reviews.

7. Spigen Inc. Number of reviews: 574,000

Spigen Inc. ranks No. 7 with over 570,000 reviews, 89% of which are positive. The retailer is a leader in the electronics accessories niche. Headquartered in California, Spigen offers consumers more than 1,000 phone cases, screen protectors, and other accessories.

8. OxKom Number of reviews: 520,600

The OxKom Amazon store is operated by Wiz Group, a New York-based e-commerce platform that sells more than a dozen health and beauty brands and has more than 520,000 reviews, 92% of which are five-star reviews.

9. Utopia Deals Number of reviews: 493,300

Utopia Deals operates in both B2B and B2C categories, selling products in the home and sports, healthcare and hospitality categories. Like MyBatterySupplier, it is headquartered in New York and has international operations. Since its founding in 2011, it has accumulated nearly 500,000 Amazon reviews, 98% of which are four and five stars.

10. MyBatterySupplier Number of reviews: 454,400

MyBatterySupplier , a top battery distributor in the United States , ranked 10th. The New York-based store has more than 450,000 Amazon reviews, of which 92% of reviewers gave its products five stars.

11. 6pm Comments: 421,600

As the most reviewed fashion retailer on the list, 6pm’s Amazon store operates in Las Vegas. The store is a subsidiary of fashion discount retailer Zappos IP and has been operating since 2007. 6pm offers more than 50,000 clothing and shoes, from Reebok to Levi’s. Since opening, the store has received more than 420,000 reviews, 90% of which are five-star reviews.

12. BSCStore reviews: 395,300

BSCStore, based in Guangdong Province, China, offers a wide variety of merchandise, including phone and tablet cases, children's products and kitchenware. The store has nearly 400,000 reviews on Amazon, 99% of which are four and five stars.

13. Spreetail Number of comments: 385,200

This Amazon retailer mainly sells household and outdoor products, such as cutting boards and pool floats. The category is relatively single, with only about 100 products, but it has received more than 380,000 reviews, of which 83% are five-star reviews.

14. TCP Global Corp Number of reviews: 365,500

TCP Global Corp is also an old brand on the list, founded in California in 1974. Today, it has opened a popular Amazon store in Las Vegas, offering more than 2,000 products to choose from, ranging from kitchen and art supplies to leaf filters. TCP Global Corp's Amazon store has more than 365,000 reviews, of which 96% are four and five stars.

15. NetRush Number of reviews: 345,100

NetRush Nestle, headquartered in Washington, is one of only three Amazon stores on the list with 100% positive reviews. It operates in the fast-moving consumer goods niche and sells third-party products. Of the 345,000 reviews, 94% are five stars and 6% are four stars.

16. Supershieldz Number of reviews: 344,800

Pennsylvania-based Amazon store Supershieldz, operated by Philatrononic Inc., ranks No. 16 on the list. It has been in operation since 2010, and like JE Products, its main niche is screen protectors, selling its own products on Amazon rather than third-party ones. Supershield has nearly 345,000 reviews, 91% of which are five stars, and the rest are four stars.

17. JE Products US Number of reviews: 339,100

JE Products US Amazon store operates in Illinois and is one of the merchants on the list that sells mobile phone screen protectors. It sells both its own brand products and third-party brands, with hundreds of products to choose from. JE has nearly 340,000 Amazon reviews, 100% of which are four-star or five-star reviews (this is pretty impressive).

18. Hearthshire Number of reviews: 312,200

Hearthshire, a Delaware-based Amazon store that sells third-party home goods, has amassed more than 310,000 reviews to date, 96% of which are positive four- and five-star ratings.

19. Swanson Health Products Number of reviews: 286,600

Swanson Health Products, the No. 19 Amazon store, is headquartered in North Dakota and has been operating since 1969. It sells private-label products in the field of bioactive supplements. 90% of Swanson's Amazon reviews are five stars, with a total of more than 280,000 reviews.

20. SportingDoc Number of reviews : 279,400

The 20th- ranked Amazon seller on the list is New York-based SportingDoc, which has nearly 280,000 reviews, 92% of which are five-star . The seller sells in the health, beauty, and sports categories and offers more than a dozen third-party brands to customers.

According to Amazon statistics, third-party sellers in the United States sold more than 4.1 billion products in 2022, with average sales of more than US$230,000.

More than 60% of Amazon's sales come from sellers. There are currently about 10 million active sellers, many of whom have successful businesses. It can be said that most of the sales are in the hands of a few top sellers. As the platform moves forward and compliance issues increase, the advantages of top sellers may become more obvious, and most of the sales on the platform will tend to gradually move towards the top sellers.

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