The US beauty industry has seen a strong rebound, with perfume sales increasing 123% year-on-year!

According to NPD Group , the beauty category saw a strong rebound in the second quarter and has surpassed pre-pandemic levels as consumers began to "venture out into the world."

According to NPD Group, sales of beauty products in the United States in the second quarter were close to $4.9 billion, a 66% increase compared to the same period in 2020 and a 6% increase compared to 2019.

Cosmetics sales accounted for the highest proportion, at $1.7 billion, up 71% from the same period last year. This was mainly due to the growth of foundation and concealer, with the strongest growth coming from tinted moisturizers. At the same time, benefiting from the relaxation of mask requirements in various places , lip products ( such as lipsticks and lip balms) grew by nearly 100% year-on-year in many regions .

In addition to cosmetics, the editor found through searching the search term rankings of Amazon US that the search volume for peripheral products such as cosmetic bags, makeup mirrors and makeup brushes is also increasing, and relevant sellers may also pay attention to this.

Perfume performed the strongest and was the only category to break through triple-digit growth, up 123 % year -on-year to $1.3 billion. Even compared to the same period in 2019 , it increased by 40%. According to surveys, consumers prefer high-concentration fruity perfumes. NPD Group believes that Mother's Day and Father's Day in the second quarter had a positive impact on the growth of the category , but this may also mean that the growth of perfumes will slow down in the next quarter.

Skin care sales totaled $1.5 billion in the second quarter, up 32%. NPD Group said sun care products performed well , with sales of sunscreen and facial protection products up 80% compared to 2020 and 2019, while sales of facial serums and exfoliants remained strong.

Hair care sales increased 70% year-over-year to $346 million. Demand for hair coloring and treatment products remained strong, while styling products recovered, growing nearly 100% year-over-year. This was mainly due to the increased demand for social activities.

“ The second quarter of this year saw many positive signs that the industry is in full recovery mode. Chief among these was makeup, the largest category in the beauty industry, which grew at more than double the rate of skin care, ” said Larissa Jensen , beauty industry advisor at The NPD Group. “ This suggests a shift in consumer mindsets as restrictions ease and life as we knew it returns. The industry is calling for continued momentum as we head into the second half of the year. ”

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