"African Fishery King" exports fishing nets on Alibaba International Station: Annual sales reach 15 million in 2 years

In Africa , almost every fishing company knows a Chinese "African Fishing King" named Bill. He is Jiang Song, the general manager of Wuhan Jianuo, who specializes in exporting fishing nets for commercial fishing.

At the end of 2021, Jiang Song, known as the " African Fishery King ", joined Alibaba International Station to expand digital foreign trade . In just two years, he achieved annual sales of 15 million. Not only did he further solidify his title of African Fishery King , he also opened up new markets in Europe, the Middle East, Central America, Southeast Asia, etc. Even security guards in El Salvador have become his distributors.

Photo: Jiang Song's factory workshop producing fishing nets

The story of the El Salvador security guard becoming a distributor began in July last year . At that time , a salesperson from Jiang Song 's company met a customer from El Salvador, a Central American island country, Jose Elias, on Alibaba International Station . Jose was a security guard . At that time , his wife was preparing to give birth to a child, but the security guard's income was not enough to support more family expenses, so he went to Alibaba International Station to look for opportunities to see if he could do some small business to earn some money for milk powder .

Security guard Jose can fish, so he found Wuhan Jianuo on Alibaba International Station and proposed to try to sell fishing nets. But he knew nothing about cross-border e-commerce and foreign trade, so he asked: Can Wuhan Jianuo help him and teach him more knowledge so that he can start a business.

Facing demands beyond this business, Jiang Song not only asked the salesperson to teach him how to run the entire digital foreign trade process on Alibaba International Station, including online ordering , cross-border payment, and cross-border logistics, but also introduced more production processes and technical points of fishing nets to Jose . This made Jose quickly become a local "fishing net expert", and he soon quit his security job and devoted himself to the fishing net distribution business.

Photo: Jiang Song, known as the "African Fishery King", visits clients overseas

Jiang Song also quickly opened up the Central American market through Jose, who he found on Alibaba International Station. In fact, the biggest benefit that Alibaba International Station, an online B2B export platform, brings to Jiang Song is that it can quickly open up new markets. Online, the salesperson of Jiang Song's company became a brother with Jose without even meeting him. "In the past, if I wanted to establish a brotherly relationship with a customer, I would have to travel to Central America many times," said the salesperson of Jiang Song's company.

In fact, Jiang Song's fishing net business has been in Africa for 30 years, and Jiang Song himself has been at the helm for 15 years. However, after entering Alibaba International Station two years ago, the fishing net business quickly "went out of Africa". At present, Jiang Song's online export business on Alibaba International Station has an annual sales of over 15 million, which accounts for nearly one-third of Wuhan Jianuo, and is still growing rapidly.

It is worth mentioning that in addition to traditional fishing nets, Jiang Song has also expanded new categories such as fishing gear and fishing rods through the digital product selection tools of Alibaba International Station. Currently, new categories have accounted for more than 30 % of Jiang Song’s total export volume .

Alibaba International Station

"African Fisher King"