It has become a top seller in 3 years, and switching to cross-border business is also very attractive!

The cross-border e-commerce circle has been plagued by various turmoil in the past two years. Most sellers have adopted a conservative strategy and chosen to live a stable life. A few sellers have left the market due to multiple influences, but some sellers have flocked to cross-border e-commerce with their own dreams .

This article lists two sellers who switched to cross-border women's clothing. Relying on China's rapidly developing women's clothing market and Guangzhou, a women's clothing wholesale center that accounts for half of China, they combined the most popular live streaming model to enter Southeast Asian cross-border e-commerce and achieved remarkable results.

Switching to cross-border e-commerce, a male boss sells 5,000 orders a day

As a member of the construction industry, Li Ming has been working hard for a living. However, when his classmates mentioned the prospects of the Southeast Asian cross-border e-commerce market at a gathering, Li Ming, who majored in e-commerce, became interested again. When the seed of starting a business sprouted in his heart, it would inevitably blossom and bear fruit.

He quit his original job, put his idea of ​​starting a business into action, and devoted himself to opening his first e-commerce store.

In terms of category selection, Li Ming also chose women's clothing, an "evergreen" category in the cross-border e-commerce industry, and the sales platform is Shopee, which is favored by Southeast Asian consumers. Relying on Guangzhou, a wholesale distribution center for women's clothing that occupies half of China, he continuously imports sweet and hot girl-style Asian clothing into the Southeast Asian market, and successfully captured a group of 15-24 year old college students. The Vietnamese market has also become Li Ming's base camp for explosive sales.

In the first half of 2022 when the epidemic recurred , Li Ming's order volume did not decline like most sellers or even get "0 eggs". Instead, it soared. On the day of Shopee6.6 promotion, he delivered nearly 5,000 orders.

In fact, whether it is domestic or foreign platforms, the clothing category not only has huge demand, but also relatively fierce competition, especially women's clothing. For sellers, it is particularly important to choose the right sub-category and market.

Like Li Ming, Lin Fan, who switched to become a cross-border e-commerce seller, was originally a programmer. After seeing the blue ocean market of cross-border business, he left the Internet and chose to operate a small vertical category on Shopee - pants.

He leveraged the advantages of his family business, used data analysis to identify target consumer groups and hot-selling categories of the season, and paid attention to the timeliness of products. He is well versed in cross-border women's clothing and has become the top seller of jeans in the Malaysian market. In the Shopee 5.5 promotion, he achieved a good result of nearly 5,000 orders per day. This year, Lin Fan also expanded his business territory to Vietnam, opening a new round of explosive orders.

For Li Ming and Lin Fan, one of the reasons for their success, in addition to the above-mentioned factors, is that they chose the right market. It is understood that Southeast Asia is a long-standing market for women's clothing, with a volume of more than 10 billion yuan in 2021 and is still expanding. According to Shopee data, the Malaysian market has a large number of orders; the Philippines, Vietnam and Thailand markets are growing rapidly; Brazil and Mexico are fast-growing high-potential markets.

Hot-selling categories vary from region to region. Take Malaysia for example, local consumers prefer simple and conservative women's clothing, with light shirts, waist-length skirts and sun-protective clothing being hot sellers ; the Philippine market is greatly influenced by Europe and the United States, and local consumers prefer casual retro styles, such as puff-sleeved tops, short shirts and jumpsuits; the Vietnamese market is dominated by young and trendy styles, with cute and floral dresses being the main search terms for local consumers.

Of course, there is another reason why Li Ming and Lin Fan were able to achieve such a boom in sales – live streaming.

The first broadcast received more than 20,000 views, and live streaming has helped sellers to increase their sales

Today, live streaming has become a common and effective sales method for sellers. The seller we mentioned above also initially considered doing store live streaming, but was unable to find a suitable agency until the manager sent him an official Vietnamese live streaming event.

With a try-it attitude, Li Ming chose to cooperate with the official MCN to launch Shopee Live and reach more anchor resources. Eventually, he reached a long-term cooperation with Dory, a well-known local internet celebrity in Vietnam. The first live broadcast received more than 20,000 views, with more than 1,000 active users during peak hours, and the live broadcast room steadily occupied the opening position.

There is no doubt that for Li Ming, in addition to his own products and operating methods, sales channels are the most important factor in his explosive sales. Initially, he chose Shopee as his guide to deepen his presence in the Southeast Asian market, and then further expanded his sales channels through Shopee Live, which undoubtedly promoted the growth of Li Ming's orders.

It can be said that all of this is inseparable from the support of Shopee. As a leading e-commerce platform, Shopee has maintained steady growth, winning the championship in total downloads of global shopping apps in the first quarter of 2022, and continues to help sellers grasp trends and strengthen their confidence in growth!

The horn of the peak season in the second half of the year has sounded. In order to help sellers to increase their orders, Shopee will hold the largest seller incentive conference of the year on July 20. Focusing on new changes in overseas expansion, category growth, incentives for big promotions and preparation measures, it will help sellers win the big promotions! Scan the QR code to sign up now and join Shopee in the peak season!

Cross-border

Southeast Asia

Women