11,000 units sold in a single week, many items became popular on TikTok

It is June now and the heat is unbearable. European and American consumers have begun to buy summer cooling products online. Driven by this demand, the sales of many summer cooling products have skyrocketed, and many products have entered the hot sales mode.

On platforms such as TikTok, a number of hot-selling items have emerged. With the platform's traffic and the heat of the summer economy, these items are quickly becoming popular.

11,000 units sold in a single week , "Inflatable Pool" becomes popular on TikTok

It ’s the time of the “summer economy” again , and water-related products are naturally involved.

In the hot summer, many Europeans and Americans want to play happily in the swimming pool in their backyard, but not everyone can afford the high cost of building and maintaining a swimming pool. At this time, a cheap and easy-to-use "swimming pool substitute" appeared.

Data shows that an inflatable swimming pool float recently became popular in the US region of TikTok with sales of 11,000 units in a single week, and took the first place in the weekly sales list of the toy category.

It is understood that this product belongs to the brand Sloosh . It is an extra-large inflatable floating bed designed for adults. It is made of durable PVC material and is not easy to wear and leak. In addition, this inflatable floating bed is also equipped with related functions such as inflatable base and handrails, allowing users to enjoy the joy of soaking in the swimming pool in their own backyard.

Since its launch, this inflatable floating bed has sold more than 30,000 units, with total sales exceeding 1.23 million. In terms of operating strategy, Sloosh mainly relies on short videos of influencers to promote products.

Data shows that more than 80% of Sloosh store sales come from influencers. The brand has currently cooperated with more than 280 influencers, produced more than 440 videos, and has also participated in dozens of live broadcasts.

When choosing influencers to work with, Sloosh prefers mid-level influencers with tens of thousands to hundreds of thousands of fans. Among them, a blogger successfully promoted a product with a video of less than 20 seconds, with nearly 10 million views, estimated sales of more than 2,000 units, and sales of nearly $70,000.

In addition to TikTok, the sales of Sloosh inflatable pools on Amazon are also very impressive. After searching, it was found that the sales of this product on Amazon in the past month have exceeded 5,000. As a seasonal product, although it is impossible to maintain such high sales throughout the year, it is already very good to be able to quickly increase sales during the peak season.

In addition to this inflatable pool, there are many other popular summer products that have quickly become popular with the help of TikTok's traffic. Some of them were even snapped up and in short supply, and the prices increased dozens of times.

The price has increased 30 times, and the mini cooler bag has exploded on TikTok

Recently, the " mini cooler bags " launched by North American supermarket brand Trader Joe's have caused a sensation on social platforms such as TikTok. The related products have been snapped up by netizens, and it has even become difficult to get a bag.

It is understood that this mini cooler bag was only put on sale on June 4 this year, and it also emphasized that it was available for a limited time. It can be said that this brand has mastered hunger marketing.

Product information shows that this "mini cooler bag" is priced at only $3.99 and is only available in two colors: magenta and cyan. Industry insiders believe that the low enough price and unconventional color selection are the prerequisites for it to become a hit.

From the appearance, this cooler bag has the Trader Joe's logo, palm trees and house patterns printed in the middle, and is smaller in size than the original cooler bag. Although this mini cooler bag does not have any special features from the outside, it still cannot stop consumers from loving it.

Because this product is so popular but the supply is very limited, many people began to speculate on the price of this cooler bag offline and on second-hand platforms. When it was the most expensive, the second-hand resale price was 10-30 times the original price.

On TikTok, related videos have long been circulated by netizens, and each video has exceeded one million views when the product was first released. As of now, there are more than 4.7 million video posts related to this cooler bag on TikTok.

Industry insiders analyzed that Trader Joe's is a very popular brand in the United States and has a certain brand effect. Therefore, every time it launches a new product, there will be a group of loyal fans to pay for it.

This time, the huge traffic brought by TikTok, coupled with the spontaneous posting of related videos by some internet celebrities on their own accounts, further expanded its popularity, making it the phenomenal hit it is today.

Although this cooler bag is not sold directly on TikTok, its logic of using TikTok for marketing is still worth learning from for sellers.

The single video has been viewed over 30 million times, and the small ice cup has also become popular

As we all know, Europeans and Americans love to drink ice water, but making and storing ice in outdoor scenes has become a big problem.

To solve this problem, many businesses have launched a variety of outdoor portable ice makers to meet consumer demand. Recently, a minimalist silicone "ice cup" has attracted people's attention on TikTok.

It is understood that this ice maker belongs to the brand thefreezycup. Information on its TikTok homepage shows that the account has started promoting this ice cup since 2022. There are many popular videos, especially the most recent one that is only 8 seconds long. By showing how to take ice from the ice cup, it has received over 30 million views and over one million likes.

In the comment section below the video, many users left messages expressing their interest in the product and admitted that they needed to order one immediately to relieve the summer heat.

Through the link on thefreezycup's homepage, you can enter the brand's official website. What is surprising is that there is only one product on the entire website, which is the ice cup that the brand has been promoting.

The product details page shows that the product is priced at US$19.95, and also reminds consumers in red text in the lower right corner: Due to the recent surge in traffic on social media accounts, inventory is expected to sell out soon. If you are interested, place your order quickly!

Indeed, videos related to ice makers have been extremely popular on TikTok recently. Data shows that videos with the #icemake hashtag on TikTok have been viewed nearly 1 billion times, and videos with this hashtag usually have good views.

In addition to this ice cup, various types of ice trays are also common hot-selling items in summer. By posting the process of making ice with ice trays on TikTok, accompanied by a relaxing and cheerful soundtrack, it is easy to gain a lot of traffic.

It can be seen from these hot-selling cases that seasonal products do have very strong potential to become hot-selling products. If sellers can do their homework in advance and seize a wave of traffic, they may be able to achieve twice the result with half the effort.

TikTok

Summer Economy