With the new way of working and living brought about by the epidemic in overseas markets over the past three years, users' demand for and interaction methods of non-gaming applications have undergone breakthrough changes. As people gradually return to their past lifestyles and encounter global inflation and economic recession, all application categories are facing huge and unpredictable operating pressures in the future. As an application developer or publisher, you should be prepared to understand the latest market trends, establish diversified business models, continuously optimize products, and better grasp monetization opportunities to prepare for the challenges of the next environment . How to acquire high-quality users is a key topic of concern for non-game app developers. As one of the world's largest product development platforms and advertising media, Google provides a one-stop service for overseas App players. Through the closed loop of buying and selling, developers have completed the link between investment and recovery, and achieved the goal of quickly improving ROI. This special session brings together experts from Google's buying and monetization side. They will focus on non-game major categories and bring you rich and practical industry and product introductions. As we all know, non-game categories have flourished in recent years and have ushered in rapid growth. According to Sensor Tower data, the revenue of non-game apps (iOS) will catch up with the game category in 2024. The market has also experienced a lot of good news and positive signals recently, such as the growth of more than 7% in tool downloads, the opening of more whitelists in the financial category, and the innovation and success of delivery methods. From the perspective of buying traffic, we will answer some of the most concerned questions of advertisers through data and case studies, including: In addition, we will also introduce the newly launched Google Easy Globalization (EG) project. This project is committed to providing one-stop VIP services for advertising monetization/hybrid monetization developers, providing you with important and free support in necessary aspects such as product design and policy compliance. Finally, you will hear the wonderful sharing of the important guest, Ben, the host of Jiuri Lundao. Ben will talk about the monetization strategies of several markets (such as India and Europe and the United States), and how to design compliant and profitable product interactions according to local conditions. Overseas APP |
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