What do Americans want to buy after the lockdown? Lipstick, dresses, wedding gowns...

So far, more than 300 million doses of COVID-19 vaccines have been administered in the U.S. As the U.S. epidemic is gradually brought under control, some interesting changes have taken place in the demands of American consumers.

Lipstick sales rise

In May, the US CDC (Centers for Disease Control and Prevention) announced that fully vaccinated people no longer have to wear masks. Now, ladies can show the lower half of their faces. As a result, lipstick sales have increased, and US retailer Walmart told CNN Business that lipstick is the best of all cosmetics categories and has performed well in recent times.

Google search trends show that the search volume for the keyword "lipstick" began to rise rapidly in early June, and related keywords also soared.

Walmart also said that consumers are very interested in long-lasting, smudge-resistant lipsticks - the colors of which are not easily wiped off by masks. Sam Cho, global head of Estee Lauder's makeup innovation, product lines and research and development, said that satin-textured lipsticks will be the most popular this year and become a hit.

People are buying clothes again

During the epidemic, as people work from home, sweatpants and leggings have become the first choice for home use. In addition, the "social isolation" measures have greatly reduced the need for Americans to go out and socialize, and dresses have been pushed to the back of the closet. However, as the epidemic prevention and control measures are relaxed, the social needs of Americans have increased, and dresses have become a priority for women again.

On Amazon, most of the search terms related to "dress" are rising in ranking, among which "white dress women" has risen by 4,907 places! It seems that the love for little white dresses knows no borders.

H&M, Anthropologie and Macy's are among the retailers that say they have noticed an increase in demand for dresses and are introducing new styles to meet demand.

Wedding season has begun again

The wedding industry is booming again after a 15-month slump. According to data from the Joint Economic Committee of the U.S. Congress , the marriage rate in the United States hit a record low in April 2020. However, as social activities resume and venues such as hotels and parks open, more and more couples are walking down the aisle to say "I do." Suppliers also see opportunities. Earlier this year, David's Brida, one of the largest wedding dress sellers in the United States, said that due to pent-up demand, it expects weddings to make a comeback this year and in 2022 .

In short, as the United States recovers from the epidemic, the market will also undergo some changes, and the consumer demand that was previously suppressed by the epidemic will be further released. Sellers can pay attention to market conditions at any time, make comprehensive considerations, and adjust sales strategies in a timely manner.

American Consumers

Google Trends

Epidemic in the United States